tag:econsultancy.com,2008:/blog/tags/ux Posts tagged with "UX" from the Econsultancy blog 2018-07-06T15:00:00+01:00 tag:econsultancy.com,2008:BlogPost/70160 2018-07-06T15:00:00+01:00 2018-07-06T15:00:00+01:00 What does Conversion Rate Optimization mean for marketers in 2018? Jeff Rajeck <p><strong><a href="https://econsultancy.com/blog/70113-four-trends-driving-conversion-rate-optimisation-cro">Conversion rate optimization</a> (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.</strong></p> <p>Every year, Econsultancy publishes a <a href="https://econsultancy.com/reports/conversion-rate-optimization-report">report on the subject</a>, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.</p><p><a href="https://econsultancy.com/blog/70160-what-does-conversion-rate-optimization-mean-for-marketers-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70152 2018-07-05T10:41:00+01:00 2018-07-05T10:41:00+01:00 Energy brand Bulb is doing great things with UX (here are five examples) Nikki Gilliland <p><strong>Bulb is a UK energy company which aims to differentiate itself from the ‘big six’, promising customers 100% renewable energy, cheaper tariffs, and a simple on-boarding process. </strong></p> <p>Altogether, this contributes to a rather pleasing UX - something which I have recently experienced when switching from British Gas.</p><p><a href="https://econsultancy.com/blog/70152-energy-brand-bulb-is-doing-great-things-with-ux-here-are-five-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70061 2018-05-30T12:20:00+01:00 2018-05-30T12:20:00+01:00 A day in the life of... a principal UX researcher Ben Davis <p><strong>Terika Seaborn-Brown is a Principal Consultant at <a href="http://www.foolproof.co.uk/">Foolproof</a>. And this is a day in her life...</strong></p> <p> <em>(Don't forget </em><em>to check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> if you're looking for a new role yourself.)</em></p><p><a href="https://econsultancy.com/blog/70061-a-day-in-the-life-of-a-principal-ux-researcher/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69968 2018-04-30T09:53:34+01:00 2018-04-30T09:53:34+01:00 A day in the life of... a head of experience design Ben Davis <p><strong>Hannah Locke is Head of Experience Design at Proximity London. And this is a day in her life.</strong></p> <p>Remember, if Hannah's day seems more exciting than yours, you can always check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>.</p><p><a href="https://econsultancy.com/blog/69968-a-day-in-the-life-of-a-head-of-experience-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69965 2018-04-24T11:30:00+01:00 2018-04-24T11:30:00+01:00 How communication theory will help you write better microcopy (& make better products) Ryan Cordell <p><strong>I recently went to a talk at Zone by <a href="http://rtmk.ch">Mikael Krogerus and Roman Tschäppeler</a> in which they promoted their excellent new book, The Communication Book. </strong></p> <p>As a UX writer, I’m naturally interested in communication. All the <a href="https://www.econsultancy.com/blog/search/?only=BlogPost&amp;locale=uk&amp;q=microcopy">microcopy</a> I produce needs to communicate the right information in the right way at the right time. So I was keen to hear about the theories they’ve spent years researching and testing.</p><p><a href="https://econsultancy.com/blog/69965-how-communication-theory-will-help-you-write-better-microcopy-make-better-products/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69950 2018-04-18T09:30:00+01:00 2018-04-18T09:30:00+01:00 Spotify UX vs. Apple Music UX: How do they compare? Sean Cole <p><strong>As a music lover in 2018, it is almost impossible to avoid streaming services and their neatly priced subscriptions.</strong></p> <p>There are two major players that account for <a href="https://techcrunch.com/2018/04/11/apple-music-hits-40-million-subscribers-as-it-accelerates-towards-surpassing-spotify-report-says/">110 million subscribers globally</a> and <a href="https://www.billboard.com/articles/business/8098161/apple-music-spotify-streaming-wars-subscribers-advantage">make up 32% of the US market</a> for music purchases – Apple (15%) and Spotify (17%). As such, it only makes sense to pit the two streaming app giants against one another to see who reigns supreme in terms of having a superior UX.</p><p><a href="https://econsultancy.com/blog/69950-spotify-ux-vs-apple-music-ux-how-do-they-compare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69892 2018-03-26T15:00:00+01:00 2018-03-26T15:00:00+01:00 How managing your customer's 'top tasks' can deliver a better experience Chris Rourke <p><strong>It's a safe bet that the amount of information online will just keep growing forever, like an ever-expanding digital universe.</strong></p> <p>But continuously adding more content to your own website may actually harm your user experience and your business unless it's done with your customers' goals in mind.</p><p><a href="https://econsultancy.com/blog/69892-how-managing-your-customer-s-top-tasks-can-deliver-a-better-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69844 2018-03-06T13:50:00+00:00 2018-03-06T13:50:00+00:00 Why Nike's refreshed product pages improve CX (& beat Adidas) Ben Davis <p><strong>Nike has recently refreshed its product pages on its ecommerce store.</strong></p> <p>There are some key changes which are worth a look...</p><p><a href="https://econsultancy.com/blog/69844-why-nike-s-refreshed-product-pages-improve-cx-beat-adidas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69779 2018-02-06T10:42:00+00:00 2018-02-06T10:42:00+00:00 How will Open Banking affect UX? Nikki Gilliland <p><strong>On the 13th January 2018, Open Banking officially came into effect in the UK. This means that all regulated banks are now required to let customers share their financial data with authorised third-party providers through API’s. </strong></p> <p>Essentially, the wider aim is to make financial services more innovative and competitive, as well as make banking an all-round better experience for customers. </p><p><a href="https://econsultancy.com/blog/69779-how-will-open-banking-affect-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69646 2017-12-11T13:00:00+00:00 2017-12-11T13:00:00+00:00 UX trends in 2018: What do the experts predict? Ben Davis <p><strong>Our expert commentators have already discussed <a href="https://econsultancy.com/blog/69607-what-were-the-biggest-ux-trends-of-2017/">what they made of 2017</a>, so what do they expect and hope for next year?</strong></p> <p>Let's find out...</p><p><a href="https://econsultancy.com/blog/69646-ux-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69607 2017-12-07T09:30:00+00:00 2017-12-07T09:30:00+00:00 What were the biggest UX trends of 2017? Ben Davis <p><strong>We've all been ordering our toilet tissue through Alexa, right?</strong></p> <p>Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.</p><p><a href="https://econsultancy.com/blog/69607-what-were-the-biggest-ux-trends-of-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69552 2017-11-14T10:34:00+00:00 2017-11-14T10:34:00+00:00 93 ecommerce UX features that create user flow Ben Davis <p><strong>Who said the listicle was dead?</strong></p> <p>To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.</p><p><a href="https://econsultancy.com/blog/69552-93-ecommerce-ux-features-that-create-user-flow/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69572 2017-11-08T11:35:00+00:00 2017-11-08T11:35:00+00:00 Site review: How Mamas & Papas combines content and commerce Nikki Gilliland <p><strong>Nursery brand Mamas &amp; Papas prides itself on going the extra mile for parents-to-be, offering up a personal shopping service for customers in-store. </strong></p> <p>Last year, this reportedly led to an 11% increase in like-for-like sales for the brand during the Christmas period – cementing the demand for this kind of personalised shopping experience.</p><p><a href="https://econsultancy.com/blog/69572-site-review-how-mamas-papas-combines-content-and-commerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69555 2017-11-06T15:28:00+00:00 2017-11-06T15:28:00+00:00 Six excellent hotel websites (and how they encourage direct booking) Nikki Gilliland <p><strong>Online travel agencies (OTAs) have enjoyed huge growth over the past few years, with the majority of consumers now booking hotels and accommodation via third-party sites. </strong></p> <p>However, new research from Kalibri Labs suggests that consumer favour could in fact be be shifting, reverting back to brand hotel sites rather than OTAs.</p><p><a href="https://econsultancy.com/blog/69555-six-excellent-hotel-websites-and-how-they-encourage-direct-booking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69332 2017-09-01T08:44:30+01:00 2017-09-01T08:44:30+01:00 How Premier League club websites are changing: A Swansea and Stoke case study Ben Davis <p><strong>The football season is well and truly under way and very happy am I.</strong></p> <p>If you're a football fan or a fantasy football obsessive, you'll be more than familiar with Premier League and football club websites, and how some have improved immeasurably over the past couple of seasons.</p><p><a href="https://econsultancy.com/blog/69332-how-premier-league-club-websites-are-changing-a-swansea-and-stoke-case-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69224 2017-07-04T23:59:00+01:00 2017-07-04T23:59:00+01:00 How to get started with design thinking Jeff Rajeck <p><strong>Econsultancy has covered design thinking a number of times.</strong></p> <p>And while these posts offer a great introduction to the <a href="https://econsultancy.com/blog/68503-what-is-design-thinking/">whats</a>, <a href="https://econsultancy.com/blog/68509-why-is-design-thinking-suddenly-so-important/">whys</a>, and <a href="https://econsultancy.com/blog/68510-how-can-marketers-employ-design-thinking/">hows </a>of the topic, it often helps to get the perspective of a practitioner in order to put all the pieces in order.</p><p><a href="https://econsultancy.com/blog/69224-how-to-get-started-with-design-thinking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69118 2017-05-30T12:02:00+01:00 2017-05-30T12:02:00+01:00 14 reasons businesses are failing at user-centred design Ben Davis <p><strong>The importance of design is growing as we demand more digital services.</strong> </p> <p>Yet, despite all the rhetoric, organisations seem to be neutering their user experience (UX) and design teams through a lack of understanding and sponsorship.</p> <p>What changes are needed?</p><p><a href="https://econsultancy.com/blog/69118-14-reasons-businesses-are-failing-at-user-centred-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69101 2017-05-23T14:42:00+01:00 2017-05-23T14:42:00+01:00 Why increasingly efficient UX might not always be a good thing Nick Hammond <p><strong>A recent leader <a href="http://www.economist.com/news/leaders/21719799-it-time-recognise-value-bit-hassle-case-efficiency-tax">in The Economist</a> raised my interest in the little discussed area of ‘facile externality’.</strong></p> <p>The Economist summed up the concept as follows:</p><p><a href="https://econsultancy.com/blog/69101-why-increasingly-efficient-ux-might-not-always-be-a-good-thing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69022 2017-05-04T09:57:00+01:00 2017-05-04T09:57:00+01:00 Five fintech websites with crystal clear value propositions Ben Davis <p><strong>Financial services are being unbundled as the internet allows consumers to shop around, rather than be beholden to the big old bank that provides their current account.</strong></p> <p>Digital challenger brands in financial services understand that for many consumers, the online experience is more important than the offline experience. Many of these brands also have the advantage of being untainted by previous misdemeanours of incumbents in the industry – they don't have to walk such a fine line when championing transparency and fairness.</p><p><a href="https://econsultancy.com/blog/69022-five-fintech-websites-with-crystal-clear-value-propositions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69021 2017-04-25T11:00:00+01:00 2017-04-25T11:00:00+01:00 What is a customer mental model? Ben Davis <p><strong>What is a customer mental model?</strong></p> <p>Simply put, a mental model is what the user believes about a particular system. This system doesn't have to be a digital product or service, it could be anything from a supermarket store to the entire end-to-end journey of buying a car.</p><p><a href="https://econsultancy.com/blog/69021-what-is-a-customer-mental-model/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68975 2017-04-10T11:00:00+01:00 2017-04-10T11:00:00+01:00 The UX that time forgot: Online travel agents must step up Ben Davis <p><strong>I recently booked a flight through eDreams (after searching on Skyscanner) and one small part of the booking UX jumped out at me as an artefact from the past, typical of a time when online customer experiences prioritised short-term revenue at the expense of brand and usability.</strong></p> <p>However far online travel agents (OTAs) have come, I'd argue there are still too many examples of UX that sails close to the wind.</p><p><a href="https://econsultancy.com/blog/68975-the-ux-that-time-forgot-online-travel-agents-must-step-up/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68874 2017-03-08T14:46:00+00:00 2017-03-08T14:46:00+00:00 27 bold UX & design features from disruptive retail brands Ben Davis <p><strong>Shopping online can be a refreshing and enjoyable experience. But consumers may have forgotten that fact, after years of using identikit ecommerce sites that are functional but drab.</strong></p> <p>Thankfully, challengers and disruptors in retail are imbuing their websites with brand character and providing a customer experience not far removed from a store visit.</p><p><a href="https://econsultancy.com/blog/68874-27-bold-ux-design-features-from-disruptive-retail-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68850 2017-03-01T12:06:15+00:00 2017-03-01T12:06:15+00:00 The hierarchy of user experience components Ben Davis <p><strong>What are the components that make a great user experience?</strong></p> <p>These components can be ordered in a hierarchy or pyramid, with the most essential at the foot and the ultimate at the top. Let's examine this hierarchy, which is taken from Econsultancy's Best Practice Guide: <a href="https://econsultancy.com/reports/user-experience-and-interaction-design-for-mobile-and-web/">User Experience and Interaction Design for Mobile and Web</a>.</p><p><a href="https://econsultancy.com/blog/68850-the-hierarchy-of-user-experience-components/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68842 2017-02-27T13:17:26+00:00 2017-02-27T13:17:26+00:00 A day in the life of... a user interface designer Ben Davis <p><strong>Digital user interfaces are an integral part of brand image, usability and often the business as a whole.</strong></p> <p>So, what does a UI designer do? Matt Bartlett is Senior UI Designer at web-design agency <a href="http://www.ridgeway.net/">Ridgeway</a>.</p> <p>Here's what he does with his time...</p> <p><a href="https://econsultancy.com/blog/68842-a-day-in-the-life-of-a-user-interface-designer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68756 2017-01-31T14:59:54+00:00 2017-01-31T14:59:54+00:00 Prudent UX for banking? Monzo designs 'positive friction' Ben Davis <p><strong>How does digital technology enable the customer to manage their finances? Does your banking app check up on your spending?</strong></p> <p>The mobile is the device that should have transformed the way consumers manage their finances. And though there is now a slew of transfer/payment apps, and many banking apps are some of the slickest you'll ever use, their functionality rarely addresses a very common customer need - 'How can I protect myself from spending too much?'</p><p><a href="https://econsultancy.com/blog/68756-prudent-ux-for-banking-monzo-designs-positive-friction/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68674 2017-01-10T09:43:11+00:00 2017-01-10T09:43:11+00:00 Four websites that have reduced their primary navigation options Ben Davis <p><strong>In 2017, more websites will be reducing their primary navigation options.</strong></p> <p>But why, and who has done this already?</p><p><a href="https://econsultancy.com/blog/68674-four-websites-that-have-reduced-their-primary-navigation-options/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68673 2017-01-05T11:44:47+00:00 2017-01-05T11:44:47+00:00 Five apps & websites that ditched the hamburger menu Ben Davis <p><strong>The hamburger menu has always been contentious, with many believing its rather smug parallel lines are too abstract, not understood by all users.</strong></p> <p>Even as the icon proliferated, as more and more company websites went responsive, it has seldom been viewed as a standard.</p><p><a href="https://econsultancy.com/blog/68673-five-apps-websites-that-ditched-the-hamburger-menu/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68621 2016-12-20T10:00:00+00:00 2016-12-20T10:00:00+00:00 UX in 2017: What do the experts predict? Ben Davis <p><strong>Customer journey mapping, AI, VR and design; how do our experts see UX changing in 2017?</strong></p> <p>Here's what they had to say...</p><p><a href="https://econsultancy.com/blog/68621-ux-in-2017-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68620 2016-12-16T11:04:10+00:00 2016-12-16T11:04:10+00:00 What were the biggest UX trends of 2016? Ben Davis <p><strong>Chatbots are firmly on the radar (for good or bad), along with new tools and new business processes.</strong></p> <p>Have a read of everything that stood out to our UX experts in 2016.</p><p><a href="https://econsultancy.com/blog/68620-what-were-the-biggest-ux-trends-of-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68572 2016-12-01T14:33:00+00:00 2016-12-01T14:33:00+00:00 12 tips to help find the right UX and design supplier Ben Davis <p><strong>If you're looking for an organisational guide to user experience and interaction design, look no further.</strong></p> <p>Econsultancy has just published <a href="https://econsultancy.com/reports/user-experience-and-interaction-design-for-mobile-and-web/">User Experience and Interaction Design for Mobile and Web</a>, a best practice guide available to subscribers.</p><p><a href="https://econsultancy.com/blog/68572-12-tips-to-help-find-the-right-ux-and-design-supplier/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68443 2016-10-25T14:31:00+01:00 2016-10-25T14:31:00+01:00 13 inspiring examples of design thinking from Japan Ben Davis <p><strong>As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.</strong></p> <p>Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me.</p> <p>Though these were not digital examples, I thought I should share them anyway to provide a bit of inspiration.</p><p><a href="https://econsultancy.com/blog/68443-13-inspiring-examples-of-design-thinking-from-japan/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68304 2016-09-19T09:57:09+01:00 2016-09-19T09:57:09+01:00 A day in the life of... VP User Experience at Huge Ben Davis <p><strong>This week, we're spending a day in the life of a UX professional within an innovative agency.</strong></p> <p>Josh Payton has been around since the dotcom boom, grew up in Seattle creating websites for punk bands, and is now a champion of company culture and hands-on creativity.</p> <p>Let's hear what a UX head does with their time...</p><p><a href="https://econsultancy.com/blog/68304-a-day-in-the-life-of-vp-user-experience-at-huge/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68226 2016-09-07T11:27:39+01:00 2016-09-07T11:27:39+01:00 23 mobile UX mistakes that Google doesn't like Ben Davis <p><strong>What mobile UX mistakes should marketers be looking out for?</strong></p> <p>Here are 23 of them for a start.</p><p><a href="https://econsultancy.com/blog/68226-23-mobile-ux-mistakes-that-google-doesn-t-like/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68141 2016-08-09T12:16:12+01:00 2016-08-09T12:16:12+01:00 How UrbanStems uses customer experience to compete with big ecommerce Bart Mroz <p><strong>By focusing on the customer experience rather than sales, smaller brands and retailers can effectively compete with their largest competitors.</strong></p> <p>A great example of this comes from flower delivery service UrbanStems.</p><p><a href="https://econsultancy.com/blog/68141-how-urbanstems-uses-customer-experience-to-compete-with-big-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68109 2016-08-03T15:09:40+01:00 2016-08-03T15:09:40+01:00 Site comparison: Victoria's Secret vs. Nike Women, the battle of the sports bras Nikki Gilliland <p><strong>It’s a company better known for controversy rather than lingerie, but now, Victoria’s Secret is aiming to capture a new market – sports.</strong></p> <p>Since announcing that it will stop selling swimwear after 2016, it has also divided its website into the three separate categories of Victoria’s Secret, Pink and Sport.</p><p><a href="https://econsultancy.com/blog/68109-site-comparison-victoria-s-secret-vs-nike-women-the-battle-of-the-sports-bras/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68103 2016-07-22T14:31:13+01:00 2016-07-22T14:31:13+01:00 A day in the life of... Online Capability Consultant at BT Ben Davis <p><strong>This week's 'day in the life' comes from a man who has a broad-ranging digital role in a very large organisation.</strong></p> <p>Tom Barton is an online capability consultant at BT. Let's find out what such a role entails...</p><p><a href="https://econsultancy.com/blog/68103-a-day-in-the-life-of-online-capability-consultant-at-bt/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68061 2016-07-18T13:09:00+01:00 2016-07-18T13:09:00+01:00 23 clever uses for colour in ecommerce UX Ben Davis <p><strong>Colour plays an important part in web design and ecommerce.</strong></p> <p>From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.</p><p><a href="https://econsultancy.com/blog/68061-23-clever-uses-for-colour-in-ecommerce-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67994 2016-06-29T11:41:00+01:00 2016-06-29T11:41:00+01:00 10 ecommerce UX treats on the new Oasis website Ben Davis <p><strong>The new Oasis ecommerce website has lots of novel features that are worth noticing.</strong></p> <p>Luckily, I've compiled them here for all UX enthusiasts to enjoy.</p><p><a href="https://econsultancy.com/blog/67994-10-ecommerce-ux-treats-on-the-new-oasis-website/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67955 2016-06-16T11:42:03+01:00 2016-06-16T11:42:03+01:00 How one simple A/B test helped RS Components increase add-to-cart conversion by 159% Ben Davis <p><strong>We all know the importance of testing. Everything else is mere conjecture.</strong></p> <p>One of the big ecommerce brands that continues to test and learn is RS Components, a huge distributor of electronic components.</p><p><a href="https://econsultancy.com/blog/67955-how-one-simple-a-b-test-helped-rs-components-increase-add-to-cart-conversion-by-159/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67950 2016-06-14T14:57:00+01:00 2016-06-14T14:57:00+01:00 Eight ecommerce checkout design features that make ASOS great Ben Davis <p><strong>ASOS uses a combination of best practice design, quirky <a href="https://econsultancy.com/training/courses/online-copywriting/">copywriting</a> and micro UX to create a simple and fun checkout experience.</strong></p> <p>Here, I pick out eight features that make the ASOS checkout great.</p> <p>(p.s. if you have created a great user experience recently, you've got until June 17th to enter the <a href="http://www.festivalofmarketing.com/awards/categories?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econ%20blog">Masters of Marketing Awards</a>)</p><p><a href="https://econsultancy.com/blog/67950-eight-ecommerce-checkout-design-features-that-make-asos-great/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67896 2016-05-31T14:20:00+01:00 2016-05-31T14:20:00+01:00 Has CNN created the worst ever mobile ad experience? Ben Davis <p><strong>Last week I encountered this ad experience on my iPhone.</strong></p> <p>Even for a mobile ad, this was bad.</p><p><a href="https://econsultancy.com/blog/67896-has-cnn-created-the-worst-ever-mobile-ad-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67878 2016-05-25T10:19:25+01:00 2016-05-25T10:19:25+01:00 Mega-menu design trends in ecommerce: 2014 vs 2016 Ben Davis <p><strong>Mega-menus are a mainstay of desktop ecommerce.</strong></p> <p>Five years ago, we published a post <a href="https://econsultancy.com/blog/7734-26-ecommerce-mega-menus-dissected/">dissecting 26 of these menus</a>, back when they were relatively novel.</p> <p>In 2014, <a href="https://econsultancy.com/blog/65357-mega-menu-design-trends-in-ecommerce-2011-vs-2014/">we revisited the topic</a>, seeing that full-width menus with a greater number of products and featured images were en vogue.</p> <p>So, what of 2016? Let's have a look.</p><p><a href="https://econsultancy.com/blog/67878-mega-menu-design-trends-in-ecommerce-2014-vs-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67873 2016-05-24T14:19:00+01:00 2016-05-24T14:19:00+01:00 12 examples of persuasive mobile UX from ecommerce app Wish Ben Davis <p><strong><a href="https://itunes.apple.com/gb/app/wish-shopping-made-fun/id530621395?mt=8">Wish</a> is a well-funded mobile commerce platform in Europe and North America.</strong></p> <p>As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.</p> <p>Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).</p><p><a href="https://econsultancy.com/blog/67873-12-examples-of-persuasive-mobile-ux-from-ecommerce-app-wish/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67744 2016-04-20T10:32:00+01:00 2016-04-20T10:32:00+01:00 Confusing UX: The new Royal Family website reviewed Ben Davis <p><strong>My editor pointed out that this article might just be treason. </strong></p> <p>Low-level treason, but treason nonetheless.</p> <p>Well, now you know the lengths to which I will go to champion good UX.</p> <p>Here are some things to note about the new <a href="https://www.royal.uk/home-royal-family">Royal Family website</a>, a place of great content and slightly confusing user journeys.</p><p><a href="https://econsultancy.com/blog/67744-confusing-ux-the-new-royal-family-website-reviewed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67679 2016-03-29T14:59:00+01:00 2016-03-29T14:59:00+01:00 Five UX lessons retailers can take from Screwfix.com Ben Davis <p><strong>Screwfix has recently upgraded to a responsive website.</strong></p> <p>Looking through the site, it occurred to me how much ecommerce retailers in other sectors can learn from hardware retailers that have been traditionally catalogue-based.</p> <p>Here are a few features worth considering.</p><p><a href="https://econsultancy.com/blog/67679-five-ux-lessons-retailers-can-take-from-screwfix-com/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67636 2016-03-18T00:05:00+00:00 2016-03-18T00:05:00+00:00 Kogan.com - a world of cheeky (and divisive?) UX Ben Davis <p><strong>Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.</strong></p> <p>Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).</p> <p>It's not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.</p> <p><a href="https://econsultancy.com/blog/67636-kogan-com-a-world-of-cheeky-and-divisive-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67635 2016-03-17T15:07:48+00:00 2016-03-17T15:07:48+00:00 How did we ever forget about customer experience? Alasdair Graham <p><strong>Marketers are responsible for abominations such as the popup, spam email, clickbait, poorly targeted mass display ad campaigns and deceptive native advertising.</strong></p> <p>Now we're paying the price.</p><p><a href="https://econsultancy.com/blog/67635-how-did-we-ever-forget-about-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67640 2016-03-11T11:23:00+00:00 2016-03-11T11:23:00+00:00 Nine delightful digital marketing stats from the past week Jack Simpson <p><strong>It was International Women’s Day this week, so you probably think I’m going to take an inspiring quote from a woman and replace part of it with ‘the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up’ because that’s basically the only joke I’ve got.</strong></p><p><a href="https://econsultancy.com/blog/67640-nine-delightful-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67535 2016-03-09T23:01:00+00:00 2016-03-09T23:01:00+00:00 Four key insights into the connected New Zealand consumer Greg Randall <p><strong>Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015.  </strong></p> <p>Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.  </p><p><a href="https://econsultancy.com/blog/67535-four-key-insights-into-the-connected-new-zealand-consumer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67618 2016-03-09T10:39:00+00:00 2016-03-09T10:39:00+00:00 Topman vs. Next: who has the best purchase journey UX? Ben Davis <p><strong>Why am I comparing two well-known fashion retailers and their ecommerce sites?</strong></p> <p>Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.</p> <p>So, I thought I'd look at two quite different fashion retailers, and see how they match up.</p><p><a href="https://econsultancy.com/blog/67618-topman-vs-next-who-has-the-best-purchase-journey-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>