Posts tagged with Ux

Why Nike's refreshed product pages improve CX (& beat Adidas)

Nike has recently refreshed its product pages on its ecommerce store.

There are some key changes which are worth a look...


How will Open Banking affect UX?

On the 13th January 2018, Open Banking officially came into effect in the UK. This means that all regulated banks are now required to let customers share their financial data with authorised third-party providers through API’s. 

Essentially, the wider aim is to make financial services more innovative and competitive, as well as make banking an all-round better experience for customers. 


UX trends in 2018: What do the experts predict?

Our expert commentators have already discussed what they made of 2017, so what do they expect and hope for next year?

Let's find out...

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What were the biggest UX trends of 2017?

We've all been ordering our toilet tissue through Alexa, right?

Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.


93 ecommerce UX features that create user flow

Who said the listicle was dead?

To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.


Site review: How Mamas & Papas combines content and commerce

Nursery brand Mamas & Papas prides itself on going the extra mile for parents-to-be, offering up a personal shopping service for customers in-store. 

Last year, this reportedly led to an 11% increase in like-for-like sales for the brand during the Christmas period – cementing the demand for this kind of personalised shopping experience.

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Six excellent hotel websites (and how they encourage direct booking)

Online travel agencies (OTAs) have enjoyed huge growth over the past few years, with the majority of consumers now booking hotels and accommodation via third-party sites. 

However, new research from Kalibri Labs suggests that consumer favour could in fact be be shifting, reverting back to brand hotel sites rather than OTAs.

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How Premier League club websites are changing: A Swansea and Stoke case study

The football season is well and truly under way and very happy am I.

If you're a football fan or a fantasy football obsessive, you'll be more than familiar with Premier League and football club websites, and how some have improved immeasurably over the past couple of seasons.


How to get started with design thinking

Econsultancy has covered design thinking a number of times.

And while these posts offer a great introduction to the whatswhys, and hows of the topic, it often helps to get the perspective of a practitioner in order to put all the pieces in order.


14 reasons businesses are failing at user-centred design

The importance of design is growing as we demand more digital services. 

Yet, despite all the rhetoric, organisations seem to be neutering their user experience (UX) and design teams through a lack of understanding and sponsorship.

What changes are needed?


Why increasingly efficient UX might not always be a good thing

A recent leader in The Economist raised my interest in the little discussed area of ‘facile externality’.

The Economist summed up the concept as follows:


Five fintech websites with crystal clear value propositions

Financial services are being unbundled as the internet allows consumers to shop around, rather than be beholden to the big old bank that provides their current account.

Digital challenger brands in financial services understand that for many consumers, the online experience is more important than the offline experience. Many of these brands also have the advantage of being untainted by previous misdemeanours of incumbents in the industry – they don't have to walk such a fine line when championing transparency and fairness.

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