Posts tagged with Ux

Understanding user experience within customer centricity

This article is the first in a series of extracts taken from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that we are witnessing.

This extract, written by Econsultancy's Research Director, Linus Gregoriadis, will focus on the user experience aspect of customer centricity, although other topics covered within the document include channel diversification, data, social media and content strategy.  

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25 brilliant examples of Facebook brand pages

I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in.

Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect.

Here are a few examples from our How to Create Amazing Facebook Pages guide...

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12 brilliant 404 pages

A huge part of user experience is ensuring site navigation is as easy as possible, in order to retain anyone who happens to be browsing your site. But what happens if there’s a broken link or a page doesn’t load? 


The answer has two scenarios: Either the user will leave, or with a bit of help, will find their way to the right page. More often than not, in these situations, it’s the 404 page that will decide the outcome, so how can you maximise their effectiveness?

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