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Posts tagged with Ux

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Nike edges out competition in UX test of global sports brands

Nike has edged out the competition in a report that compares the online buying experience offered by seven of the world’s top sports brands.

The latest Qubit benchmark looks at the on-site effectiveness and UX of Nike, Adidas, Reebok, Puma, Fila, Asics and Converse.

Sites are judged based on more than 80 industry best practice criteria that give an insight into the UX and how easy it is for visitors to make a purchase.

As mentioned, Nike came out on top with a score of 80% closely followed by Adidas with 79%. Reebok came in third with 68%, just two points above the average score of 66%.

4 comments

What kind of user experience ranking signals does Google take notice of?

There has been a lot of talk lately about responsive web design, and a number of questions have arisen about how Google perceives sites that go down this route.

Matt Cutts said responsive design “won’t harm rankings”. Given that Matt isn’t in the habit of telling everyone how to win at SEO, I think this is as close to an endorsement as we’re going to get. 

‘Responsive’ is pretty much used as a byword for ‘mobile optimisation’, which is the science of crafting a better user experience for smartphone users. The key part of that sentence isn’t ‘responsive’, nor ‘mobile’, but ‘user experience’.

This is becoming a bigger deal, as far as SEO is concerned, and I suspect that we have only just begun to scratch the surface of what's going on.

7 comments

26 user experience axioms to believe in

I wanted to share this excellent presentation on the theme of user experience axioms, which has been compiled and - in the spirit of the subject - iterated by Erik Dahl.

There are currently 26 UX axioms, and I don't think there is any filler in here at all. It's rare to see such a concise, fat-free, meaningful list like this.

The UX Axioms website outlines these principles along with a brief explanation of the thinking behind each one.

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Nest Protect night time

Mobile marketing lessons from the Nest Labs success story

Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing.

Nest Labs is a Silicon Valley based disruptor dedicated to 'transforming people’s lives' with connected devices for the home that are both rational and emotional.

Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two products to date: the Next Learning thermostat and Nest Protect smoke alarm.

The smoke detector has to be one of the most ugly, unloved, annoying (but important) household devices we have around us. And Nest reinvented it…

The Nest Protect is a smart smoke detector and the principles of its design, user interface and concept speaks to three key best practices in Mobile development.

It’s a case study in considered care and empathy. They’ve produced a wonderful, differentiated product in a commoditized market that justifies its price premium.

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ikea logo

Homeware site UX test: Ikea, Pottery Barn and Crate & Barrel

If the idea of fighting through the ambling crowds and earnestly sticking to the directional arrows on the floor of Ikea this Saturday afternoon fills you with abject terror, we may have the answer for you.

Qubit has recently revealed its latest benchmark looking at the onsite effectiveness of eight of the top global homeware companies and judging which one offers the best customer experience. You won't have to leave the house for a new cushion cover anymore.

Here I’ll take a look at the top scoring websites from the benchmark and see if I agree with the findings.

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Morrisons logo

Morrisons launches first ecommerce store: is it any good?

Morrisons has finally taken the plunge and unveiled its first ecommerce store.

The grocery retailer said that its failure to launch an ecommerce store was one of the main reasons behind its recent 5.6% slump in sales, which saw its share price fall by 7%.

Ecommerce still only represents about 5% of total grocery sales in the UK, but that's still a £7.5bn market that Morrisons wasn’t able to compete in.

In general I’m not that impressed with the UX offered by Morrisons’ rival stores, as the checkout process is generally overly long and badly designed on grocery sites. 

But has Morrisons managed to buck the trend? Let’s find out...

12 comments
bbc iplayer logo

Fight Club! BBC iPlayer, ITV Player, 4oD and Demand 5: a UX comparison

It’s okay, Sherlock’s finished now. It’s safe to come back on the internet again.

The whole of the UK crowded around the television set at 8:30pm Sunday night to watch the finale of the contemporised sleuth’s current run.

Not since that final episode of To the Manor Born or that time when Paul Gascoigne cried during a world cup semi-final has the whole of the nation watched ‘event television’ in such a shared manner.

Except we didn’t. We don’t have to do that anymore. Watching a regular television programme at a set time every week just doesn’t suit most of our lifestyles.

11 comments
M&S logo

M&S and Next report strong online sales, but could they improve site UX?

Marks & Spencer has reported a 22.7% increase in online sales in the three months to the end of December, though it wasn’t enough to prevent an overall decline in sales.

Like-for-like sales fell by 2.1%, though there was a small improvement over the last eight weeks of the year during which M&S launched a sale, with general merchandise sales up 0.5%.

M&S’s disappointing results come after Next achieved impressive sales figures over the festive season, with the latter reporting that in-store and online sales increased by 12% in the period November 1 to December 24.

John Lewis also had a record breaking end to 2013, reporting that online sales for the five weeks to 28 December were 22.6% up on last year with johnlewis.com accounting for 31.8% of the total John Lewis business during this period.

Having previously examined the reasons behind John Lewis’ continued success in ecommerce, I thought I’d compare Next and M&S’s approaches to online retail.

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13 major UX flaws on social media sites

As of last weekend, Vine has finally introduced a desktop website.

I say finally, Vine has only been going a year, but it’s still been an awfully long wait. The idea that a platform as supposedly trend-setting as Vine didn’t have a desktop presence is frankly ludicrous. 

I’ve been writing a regular round-up of the best Vines of the month on the Econsultancy blog for a few months now, and the lack of a searchable homepage has made this a much more long-winded exercise than necessary.

Will my job be any easier from now on? Let's see.

I’m going to take a look at Vine’s new UX, along with a handful of other social media sites, and highlight some of the user experience issues I’ve been having with them all.

First I’ll start with Instagram as this has been bugging me for a while now.

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Trouble: Manic Frustration album image via Def American.

Multichannel UX: A lesson in frustration from EE

In the recent past we’ve heard plenty about the importance of 'creating a consistent customer experience across multiple channels'. 

While that phrase is horrendously buzz-wordy, it’s still undeniably important.

Multiscreen, multi-device customers check and compare prices in store, buy online and talk about their purchases via social media, so making sure each touchpoint effectively serves the user is essential. 

But... what happens if a customer only wants to use one channel? 

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Are Google's changes improving the search experience?

Google just can't stop fidddling with its search results. When it's not making major algorithm changes, there's the numerous tweaks to presentation of results.

But are these changes benefitting end users? Or should it just stop messing about so much?

The answer seems to be a bit of both. Google does have to keep people using its search engoine, and providing the best user experience is how it can do that. 

On the other hand, blurring the line between ads and organic results is not good UX, but about increasing revenues...  

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Ecommerce and Christmas delivery: some retailers still don't get it

For anyone thinking of buying online between now and Christmas Eve, one of the biggest questions will be 'can this retailer deliver in time for Christmas?'.

However, many ecommerce sites are still way too vague about this information. This means that people will either decide not to order, or will press ahead and risk disappointment. 

With the example of children's onesies (which seem to be like hen's teeth this year), I'll be looking at the approaches of different sites. 

12 comments