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Mega-menus are a mainstay of desktop ecommerce.
Five years ago, we published a post dissecting 26 of these menus, back when they were relatively novel.
In 2014, we revisited the topic, seeing that full-width menus with a greater number of products and featured images were en vogue.
So, what of 2016? Let's have a look.
Wish is a well-funded mobile commerce platform in Europe and North America.
As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.
Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).
My editor pointed out that this article might just be treason.
Low-level treason, but treason nonetheless.
Well, now you know the lengths to which I will go to champion good UX.
Here are some things to note about the new Royal Family website, a place of great content and slightly confusing user journeys.
Screwfix has recently upgraded to a responsive website.
Looking through the site, it occurred to me how much ecommerce retailers in other sectors can learn from hardware retailers that have been traditionally catalogue-based.
Here are a few features worth considering.
Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.
Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).
It's not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.
Marketers are responsible for abominations such as the popup, spam email, clickbait, poorly targeted mass display ad campaigns and deceptive native advertising.
Now we're paying the price.
It was International Women’s Day this week, so you probably think I’m going to take an inspiring quote from a woman and replace part of it with ‘the weekly Econsultancy digital marketing stats round-up’ because that’s basically the only joke I’ve got.
Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015.
Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.
Why am I comparing two well-known fashion retailers and their ecommerce sites?
Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.
So, I thought I'd look at two quite different fashion retailers, and see how they match up.
It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world.
I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word.
She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”
The English National Opera (ENO) has a new website.
From a UX perspective, everything is cleaner and clearer.
Let's take a look at why it works, and get some insight from the agency that built the site.
There aren't hundreds of bells and whistles on Zara.com.
But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).
Here are six reasons why.