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Posts tagged with Ux

UX trends in 2015: the experts' view

Never mind content, it seems the customer is (quite rightly) king these days. 

User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points. 

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14 exciting digital marketing stats we've seen this week

I’ve just realised there will only be two or three more of these digital marketing stats round-ups before Christmas. 

No doubt your office is already filled to the brim with forced enjoyment and every last ounce of festive fun has been beaten out of your heart before the first week of December has finished. 

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How to achieve the right tone of voice for your brand

The way a person speaks is one of the first things people notice.

Soft-spoken, polite, enthusiastic, rude, dull: you can make an instant judgement about somebody based on how they communicate. 

It is no different for brands. The way a brand speaks to its audience is extremely important, because that is how people are going to remember it. 

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A beginner’s guide to A/B testing

How do you know your website pages are performing as well as they could be if you're not testing them to make sure? You don’t, is the honest answer. 

You could be missing out on a lot of potential sales, shares, clicks, or whatever it is you’re trying to get out of your visitors.

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Black Friday 2015: 16+ stats to prepare you for the big day

Black Friday is less than half a week away, which means it’s almost time to forget about the woes of the world for one day and get lost in some good-old-fashioned consumerist escapism. 

In light of this being the UK’s biggest 24 hours for ecommerce and what with us being a digital marketing blog, we thought we’d better bring you some of the best Black Friday stats we’ve seen so far. 

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rs components website

The ultimate ecommerce CRO & UX case study: RS Components

RS Components is an ecommerce behemoth.

The B2B distributor of electronic components works at such scale that it provides a fantastic case study for conversion and user experience improvement.

Awarded a Masters of Marketing gong for its customer-centric transformation, let's take a long and detailed look at what this remarkable work entailed and how success was measured.

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How A/B tests improved add-to-basket levels by almost 30%: Case study

If you’re not constantly testing and tweaking pages on your ecommerce site you could be missing out on potential sales. 

But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results. 

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How brands can become more customer-centric, and why it matters

We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, Suki Thompson, CEO and Co-Founder of marketing consultancy The Oystercatchers.

Suki and I discussed the idea of customer-centricity: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best. 

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12 ways to reduce basket abandonment on your ecommerce site

In one of my recent digital marketing stats round-ups I cited a study that found overall basket abandonment rates are currently 76.6%. 

Though a certain degree of basket abandonment is expected, I still find that an incredibly depressing statistic and I think we can all do better. 

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AO vs. EE: comparing the 'best' and 'worst' ecommerce sites

Which surveyed more than 10,000 UK online shoppers and asked them to rate their experiences on ecommerce sites in the first six months of 2015.

I thought it would interesting to compare the first place (white goods retailer AO.com) and last place (telecoms brand EE.co.uk) sites to see why they faired so differently.

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hive offices

Hive: A startup culture in a corporate behemoth

The team at Hive have an interesting story to tell.

Iterating a new product in a nascent part of an old industry, doing this within an enormous organisation like British Gas, while maintaining an independent, startup culture.

There's a lesson in there for anybody.

Here's what I learnt about Hive by listening to Tom Guy, product and commercial director, at #canvasconf, organised by 383.

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Customer experience: the trends, challenges and opportunities

I attended the Adobe Symposium 2015 in London a couple of weeks ago and caught up with John Travis, Adobe’s VP of EMEA Marketing. 

We spoke about customer experience: Its increasing importance within marketing, the way it is impacting the way we do business as a whole, and what brands can do to create a consistently positive experience for their customers. 

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