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Improving the customer experience is a goal for just about every business, but what does that mean and what challenges does it present?
Well, it can mean a lot of things and, as part of Econsultancy's latest Quarterly Digital Trends Briefing in association with Adobe, is identified as one of the biggest opportunities in the coming year.
So, what aspects of CX are companies looking to in 2016?
We often discuss basket abandonment on this blog, and one of the quickest ways to lose your customer is to bore them with a seemingly endless checkout process.
I say ‘seemingly endless’ because, however long the process really is, if you don’t include some kind of progress indicator then people have no way of telling how close to the end they are.
So they might as well assume they’ve got a long way to go, get bored and give up.
Habitat’s traffic has increased by 35% in the past year, and 50% of its customers use mobile and tablet devices to make purchases.
As a result, Habitat decided to revamp its site with a mobile audience in mind.
I thought I would have a dig around the new site to see how well it performs.
Everybody loves a bit of interaction with a website. Although scrolling experiences aren't for everyone, mouseover effects have been established for a long time.
As creative hover states feature in my design trends to watch out for in 2016 (for the creativity they afford an otherwise increasingly restrained front-end developer), I decided to roundup some of my favourite examples.
Of course, these are on desktop, where most ecommerce sales occur (for now).
Well this is rather exciting. The final stats round-up before we all (sort of) detach ourselves from the digital marketing ecosystem and play that wonderful annual game of seeing how close we can get to actually eating and drinking ourselves to a fat and happy death.
So it is with pre-near-fat-and-happy-death levels of pleasure that I present to you some of the most interesting digital marketing stats we’ve seen in the past week.
Shazop is a new service aggregating designer fashion products and allowing consumers to find the best prices online.
The proposition is fantastic but there's a little work to do before the mobile experience is silky smooth.
Here's the full website review.
Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.
Thanks go to our topic experts - a shoe-seller, an adult-toy-purveyor, and a consultant and #ecomchatter respectively.
I recently covered some of the biggest UX trends of 2015, such as ever-increasing customer expectations and the rise of personalisation.
Here we’re going to be looking forward with the help of a crystal ball I bought from a charity shop on the way to work this morning.
Obviously that's not true. We'll actually be hearing from a panel of UX professionals who have kindly lent us their experience and insight for the purpose of producing this post.
Never mind content, it seems the customer is (quite rightly) king these days.
User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points.
I’ve just realised there will only be two or three more of these digital marketing stats round-ups before Christmas.
No doubt your office is already filled to the brim with forced enjoyment and every last ounce of festive fun has been beaten out of your heart before the first week of December has finished.
The way a person speaks is one of the first things people notice.
Soft-spoken, polite, enthusiastic, rude, dull: you can make an instant judgement about somebody based on how they communicate.
It is no different for brands. The way a brand speaks to its audience is extremely important, because that is how people are going to remember it.
How do you know your website pages are performing as well as they could be if you're not testing them to make sure? You don’t, is the honest answer.
You could be missing out on a lot of potential sales, shares, clicks, or whatever it is you’re trying to get out of your visitors.