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If you’re not constantly testing and tweaking pages on your ecommerce site you could be missing out on potential sales.
But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results.
We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, Suki Thompson, CEO and Co-Founder of marketing consultancy The Oystercatchers.
Suki and I discussed the idea of customer-centricity: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best.
In one of my recent digital marketing stats round-ups I cited a study that found overall basket abandonment rates are currently 76.6%.
Though a certain degree of basket abandonment is expected, I still find that an incredibly depressing statistic and I think we can all do better.
Which surveyed more than 10,000 UK online shoppers and asked them to rate their experiences on ecommerce sites in the first six months of 2015.
I thought it would interesting to compare the first place (white goods retailer AO.com) and last place (telecoms brand EE.co.uk) sites to see why they faired so differently.
The team at Hive have an interesting story to tell.
Iterating a new product in a nascent part of an old industry, doing this within an enormous organisation like British Gas, while maintaining an independent, startup culture.
There's a lesson in there for anybody.
Here's what I learnt about Hive by listening to Tom Guy, product and commercial director, at #canvasconf, organised by 383.
I attended the Adobe Symposium 2015 in London a couple of weeks ago and caught up with John Travis, Adobe’s VP of EMEA Marketing.
We spoke about customer experience: Its increasing importance within marketing, the way it is impacting the way we do business as a whole, and what brands can do to create a consistently positive experience for their customers.
GIF and video backgrounds are spreading.
Focus on enjoyable customer experiences has led many to create focused, unfussy websites that provide clear messages and unforgettable images.
Open source platforms and social media have played a large part in perpetuating this trend. The rise of the smartphone means we're more comfortable with scrolling experiences, so content can be dispersed down the page.
Trainline is doing everything right at the moment.
You may have noticed a rebrand in August 2015 alongside the launch of a refreshed mobile app. The app has now been released for iPad, too. And, relief, there's an Apple Watch version for travellers in first class (I'm joking, don't take me for a Corbynister).
Since the announcement that Apple would allow ad blocking software on the latest version of its operating system, it’s hard to browse the internet without stumbling across a discussion on this topic.
The debate on how to manage the rise of ad blocking has been fierce so far.
Publishers are worried their industry will fold in on itself as the primary source of income dries up, while ad blocking consumers simply want a better user experience or are ignorant (wilfully or otherwise) about the way ‘free’ content works.
Earlier this week we asked four digital marketing experts whether they were concerned about the rise of mobile ad blocking and what publishers can do to tackle the issue.
In this follow-up Q&A we asked the same four people how they see the issue developing and what action publishers will need to take if ad blocking continues to grow.
Part of my job at Econsultancy is collating digital marketing stats from across the web each week, and one of the most frequently cited points is that a rapidly increasing share of total online activity is happening on mobile devices.
This trend towards mobile is set to continue in the coming years, so it is vital that marketers understand how to succeed in this channel and the different approaches required vs. marketing to desktop users.
To mark its 20th anniversary, eBay has launched a brand new version of its mobile app for Android and Apple.
eBay claims the new design provides an improved shopping experience and that browsing and buying items is now much easier. I thought I’d check it out and see for myself.