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Since the announcement that Apple would allow ad blocking software on the latest version of its operating system, it’s hard to browse the internet without stumbling across a discussion on this topic.
The debate on how to manage the rise of ad blocking has been fierce so far.
Publishers are worried their industry will fold in on itself as the primary source of income dries up, while ad blocking consumers simply want a better user experience or are ignorant (wilfully or otherwise) about the way ‘free’ content works.
Earlier this week we asked four digital marketing experts whether they were concerned about the rise of mobile ad blocking and what publishers can do to tackle the issue.
In this follow-up Q&A we asked the same four people how they see the issue developing and what action publishers will need to take if ad blocking continues to grow.
Part of my job at Econsultancy is collating digital marketing stats from across the web each week, and one of the most frequently cited points is that a rapidly increasing share of total online activity is happening on mobile devices.
This trend towards mobile is set to continue in the coming years, so it is vital that marketers understand how to succeed in this channel and the different approaches required vs. marketing to desktop users.
To mark its 20th anniversary, eBay has launched a brand new version of its mobile app for Android and Apple.
eBay claims the new design provides an improved shopping experience and that browsing and buying items is now much easier. I thought I’d check it out and see for myself.
With the Masters of Marketing awards entry deadline fast approaching (September 23), I thought I’d try and inspire your entry for one of the key sectors: Retail and Ecommerce.
Last year saw some fantastic entries around retail and ecommerce campaigns. In this post I’m going to cover four of the best ones and the impact they had on the businesses that implemented them.
Last week I wrote a post about cross-selling online and how it can benefit online businesses. This week I want to focus on cross-selling’s slightly better looking cousin: upselling.
If you want to upsell to your customers but you’re not sure how to do it, hopefully these 10 brands will provide some inspiration.
Consumers are constantly bombarded with invitations, whether it’s to like, share, click or view a piece of content. It’s therefore easy to see why many simply tune out.
The first report in our Masters of CX series, Winning hearts in real time written by New York Times bestselling author Jay Baer, explores how brands can succeed at being useful and relevant in real time.
As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.
The football season has begun once again, which means people across the UK will be leaving their sports-hating partners largely unattended for the foreseeable future.
It also means people who are most definitely not sports journalists have an excuse to write about football because of all the other stuff that surrounds the competitions, such as social media activity.
It’s a great time to be a consumer. With so many buying options, retailers have to work harder than ever to give people good value and even better service.
For retailers, however, the challenge lies in giving potential buyers the best possible user experience (UX) to ensure they make it all the way to the checkout.
Discount retailer Matalan has recently launched its online-only home brand, Matalan Direct.
I thought I’d play around with the site to see what works and what doesn’t, and if there’s anything I could learn from it.
Lose yourself in a world of web design gorgeousness with these incredible online experiences.
Some are single-serve only, designed to help attract attention or investment. Some were built purely on a creative whim, designed to inspire others to experiment.
Others are fully immersive experiences, where you have to devote significant time to explore the highly detailed worlds on offer.