The interwebs have been ablaze with news of Facebook’s newest change for a good week. Today, they made their official announcement about upcoming changes to the News Feed.
We knew it was coming, but what does it mean?
Welcome back. I hope you have been following my three-part blog series on tablet and mobile optimisation.
In the third and final part I will conclude my top four considerations for optimising on mobile and tablet devices. Enjoy!
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of usability and SEO.
This article will show examples of how this desire to be different can prove to be detrimental in the online space and discuss why these luxury brands must acknowledge this if they are to embrace the online marketing channels properly.
The site brandchannel.com gives an in-depth insight into what makes a luxury brand; so it’s important we try to retain these core values whilst improving their website experience.
Each search query typed into Google delivers page upon page of worthy results, firing users off to several million more websites on a daily basis for all their needs, from research to idle browsing and shopping.
Even in niche markets it is becoming increasingly difficult for online retailers to retain and interest their target users on their website itself in a market where competition is intense.
The practice of making your web page a compelling place to be and crucially, give customers what they want in a matter of seconds, is known as conversion optimisation: making the most out of the people who come to your site and turning them into customers.
So what are the tried and tested ways of standing out from the crowd? What do you need to pay attention to when building and designing a website? Here are my top five considerations for creating a compelling – and successful website – to bring home the leads.
With fashion chain Republic entering administration it came as no surprise that their website was taken down hours after the announcement.
Ecommerce sales stopped, pages dropped out of the Google index and their branding looked awful on the holding page.
Meanwhile its high street stores continued to trade whilst the Administrators decided what to do next, which begs the question: why?
Last week saw the launch of the Econsultancy / WhatUsersDo User Experience Survey Report at an event held in London, with a panel of brands including Hobbs, PhotoBox and UBM.
Below, for the benefit of those who couldn't attend the event, the panellists answer some questions about the research and the approach to user experience within their organisations.
In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the overarching mobile category is no longer relevant.
As such, businesses can’t rely on having a single mobile strategy to cover both devices. Tablet shoppers can expect to be treated to an excellent user experience that fits with the capabilities of their device.
It's a topic we've discussed in more detail in a post about the opportunities that tablets present for marketers, as well as highlighting 10 ecommerce sites that have catered to tablet users by embracing responsive design.
And in order to help sites deliver this experience, Mobify has come up with seven techniques for providing a tablet optimised user experience...
The smartphone has completely transformed my experience of the internet. So long as there is a half-decent connection I can access information whenever I want, and wherever I am. Apart from the carnage it causes during pub quizzes, you’d have to say that the mobile web is a very good thing indeed.
However there is a problem. Most brands are still playing catch up, with regards to the user experience (including Econsultancy).
Some have launched standalone mobile sites - not a good move, in my view - while others have created apps for mobile users, of varying quality. But it’s still relatively early, with mobile in the ascendency. There is much to learn.
Progress is being made, however. The more forward-thinking brands are undertaking responsive design projects, so their existing websites will be rendered in a friendly way for all kinds of screen sizes. Some brands are doubling down, by launching apps as well as transforming their websites for mobile usage (there shouldn’t be an ‘either/or’ argument if you’re in a position to do both).
But here’s one thing that I think needs to change: the monstrous pop-up overkill that is happening across the mobile web.
Top restaurants are all about ‘the experience’. It’s not just the amazing food, or the wonderful service, or the charming ambience, or the table with a view. As such, it is somewhat ironic that restaurant websites are serial offenders when it comes to bastardising the user experience.
There can be no excuses for it any longer: it is 2013, not 2003. The age of animated Flash websites is long gone, yet many top restaurants persist with awfully wacky loading sequences and the kind of ‘innovative’ navigation that requires superhuman levels of patience, and a degree in particle physics to work out how to use it.
I thought I’d cobble together a handy A-Z checklist of dos and don’ts, for anybody interested in revamping or building a new website for a restaurant, or for restaurateurs that need to know what to ask for.
For many years since its release, the Android OS has been behaving like a teenager in the grip of raging hormones. Growth has been nothing short of explosive and the changes have been sweeping and profound.
With the release of Ice-Cream Sandwich OS, the UI standards and design elements have changed dramatically and the platform has really matured and even stabilized somewhat.
Nevertheless, the OS has retained it’s rebellious hacker DNA with unique features that are authentically Android.