Over the past decade, it’s plain to see the change in what users term ‘good’ websites. Often, websites of the past were not intuitive; a certain nous or understanding of their flaws was needed to extract information swiftly.
Now good websites are built with our gentlest sensibilities in mind. The beauty of a listings site like Timeout is that getting the architecture right, and the aesthetics, and every fillip of design, is directly linked to monetisation.
Here are a few of what I deem to be Timeout’s objectives, with some little snapshots of how they’ve been achieved.
Thanks to a greater choice of delivery options, e-commerce sites are now able to keep selling closer to Christmas day, but are they being upfront about delivery times?
If, like me, shoppers have left their Christmas shopping to the last minute, then it's important for etailers to manage expectations and be clear whether or not orders will arrive on time.
This information can make the difference between making the sale or not, so how well are retailers communicating this to customers?
Two years ago I wrote about the 25 things that will make me leave a website in less than 10 seconds. I covered pop-ups, autosound, and a bunch of other user experience face palms. Sadly, most of these things are still used by perpetrators of various shapes and sizes.
In addition, websites can baffle and perplex users in equal measure. I have compiled a list of 20 things that need to be cleaved in two by digital professionals, in order to make the web a better place for all.
No doubt I'll have missed some of your pet hates, so do leave a comment below.
The UX world has been gearing up for a big event this week. No, not the US Presidential Election (although hopefully poor usability will not play a major part in this election as it supposedly did in 2000 ).
Today (November 8) is actually World Usability Day 2012, during which organisations and companies around the world hold events to spread the word and work of Usability and UX Professionals.
This year’s theme, apt for the current economic climate, is Financial Services. So, in keeping with this we decided to take a look at how two of the UK’s most popular financial comparison web sites stacked up against each other: Confused.com and MoneySupermarket.com.
Using whatusersdo.com we asked users to conduct some typical tasks involving a specific type of financial service that many of us may be familiar with as it blurs the line between finance and lifestyle: pet insurance.
The results were quite surprising and not what I would have predicted. My guesses of the issues: confusing terminology, cluttered layouts, not knowing where to start, were all present but not the main problem.
I think it’s a reasonable assumption to make that when someone goes to a comparison site to look at the cost of insurance they expect to be able to, well, get a comparison.
The two sites that we tested both failed in this mission in their own way.
Last month I reviewed Asda’s new photo website which the retailer claimed was “the easiest and most convenient to use in the United Kingdom”.
It sells a range of personalised products including canvases, pet beds, mugs and stationery.
I found a number of fairly obvious usability issues that rather undermined Asda’s bold design claims, and in fairness the retailer was quick to respond to my points in the comments section.
Asda’s photo team said to check back at the end of the month to see the final version of the site, so I thought I’d have a look and see if any of my comments have been taken onboard.
I started writing this post intending to look at some big-hitting art gallery websites and pick out best practice.
The aim was to turn you content marketers green by showing you websites for juicy organisations whose very ethos has always been content, form, learning, information, and which are now trying to adapt and evolve to make some money, too (outside of entry fees and patronage).
You can see this as the exact reversal of, for example, a marketing agency, which stereotypically has always been trying to sell through its website and is now getting its collective head around the idea of information, learning and content as the very top of the sales funnel.
So, I’ll give honourable mention to a couple of big galleries, and then move on to the meat of the post, which has been hijacked by my enthusiasm for Tate.org.uk, a website mottled with the sublime.
Web design by its very nature continues to evolve, as it must, to make the most of modern browsers and the likes of HTML5, CSS3 and JQuery, and to provide a wonderful user experience for tablet and smartphone owners.
Nowadays there is plenty of opportunity to stand out from the crowd, by being ahead of the curve, or by embracing new techniques that can help you to improve the performance of your website.
So I thought I’d round up some of the more recent trends in experiential web design. I say ‘experiential’ because I’m less interested in seeing whether drop shadows have made a comeback.
The focus of this article is primarily about the aspects of web design that directly affect the user experience, rather than particular stylistic trends to do with the look and feel.
Great designers understand how to design for user interaction, and how to encourage new user behaviours and habits. World-class designers introduce emotion and have fun along the way.
Some of these trends aren’t just-out-of-the-oven new, but they’re in here because they’ve become adopted by the mainstream. I have included other design features because they rock, and I’d like to see them on more websites.
It’s worth pointing out that user experience professionals are on the fence about some of these things. Do leave a comment if you feel strongly, one way or another, and be sure to let me know what I’ve missed.
Due to the global appeal of the Premier League and the fact that most fans buy tickets online you would have thought that e-commerce was a valuable revenue earner for top flight football teams.
However a quick look at the homepages of the nation’s top clubs suggests that they don’t see UX as a top priority.
It would be easy to say that with the amount of money in football they should probably spend some of it on user-testing, but I’ll rise above that and instead I’ll simply point out some of the more obvious flaws that clubs should be looking to address.
For more information on the digital strategies of Premier League clubs, check out our blog which ranks the teams' search and social performances.
Last week Asda launched a new photo website claiming that it is “the easiest and most convenient to use in the United Kingdom.”
It sells a range of personalised products including canvases, pet beds, mugs and stationary.
Customers can upload images directly from their computer or social networks. So now any photos you’ve uploaded to Facebook, Picasa, Instagram or Twitter can be turned into a personalised dog’s bed.
Never one to turn down a challenge, I thought it would be interesting to test Asda’s claim that it’s the UK’s most user-friendly photo site and see if there were any glaring UX errors.
It is the little things in life that count, according to the old adage, and this is certainly true as far as user experience is concerned. The devil really is in the detail.
All too often some minor oversight on a website makes me furrow my brow, but more and more websites are taking a microscopic approach to user experience and interface design, and the results can be useful, amusing, fun, and functional.
I thought I’d share some of my favourites, as well as a bunch from Little Big Details, a fantastic website that collects these examples of smart user-focused design. It has hundreds to browse through, so if you're interested in UX design then do check it out.