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Posts tagged with Value Proposition

exchange

Six examples of data-value exchange between brands & customers

The NSA, the 'snooper's charter', the PPI phone-call haranguing, the Ashley Madison and Talk-Talk hacks (and many previous); none of these seem to affect the growing willingess of consumers to trust brands with their data.

Trading data for something of perceived value is simply a fact of life when using ecommerce and the broader web, whatever you think about cookie legislation.

0 comments

Four lightweight conversion fixes that won't annoy your developers

Are you a conversion-focused marketer stuck in the straightjacket of organizational politics?

Here are four lightweight conversion fixes that won't tick off your boss or developers.

2 comments
CTA and Value Propositions in Conversion

Improve your web conversions with the 'LIFT' model

It’s 2014. The majority of people are doing business online. It’s imperative that your company website offers the experience your target audience needs to encourage a conversion.

Whatever services your business provides, your website needs to go beyond basic.

Deploying a smart conversion strategy is the key to your website success. WiderFunnel created a method for identifying areas of improving conversions on your website called “the landing page influence functions for tests” (LIFT) model.

By adopting this kind of method to evaluate and test on your website, you can find the optimal way to interact with your potential customers.

1 comment
nugget

Customer service: eight eloquent nuggets from Quora

I’m always impressed just how much eloquence is there for the mining on Quora. I guess it makes sense, as good answers are upvoted and people answer questions that rev their engines.

Suddenly, there’s a clarity to most threads that is addictive in its intense scrollability. 

So I searched for ‘customer experience’, to see what I could find to report back with, and to shape a proto-strategy for a transforming business. Most of the interesting stuff I found can be seen more as comment on customer service, and specifically its social dimension.

Here goes….

1 comment

The importance of a value proposition in lowering bounce rate

Buzzstream Value Proposition“No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others… or failing therein, it ceases to be profitable and ceases to exist.” Despite being said in the mid 20s, these words, spoken by Calvin Coolidge, are so essential to business that they’re still spoken today.  

What Coolidge’s poetic statement implies is that the entire reason businesses exist is to make a profit, and more importantly, that is the sole reason that they exist.  

Moreover, Coolidge suggests that in order for any business to maintain their role in any marketplace, they have to provide value. And those that have fallen out of favor have done so because they have lost sight of how to provide that value.  

The reason for this brief glance through history is not to give another lecture on Business 101, but to remind online marketers that the key to online success still comes from core business principles and not aggressive SEO techniques.  

Instead it comes from core business principles, specifically the one surrounding a gripping value proposition. And the smaller your company is, the more significant this principle becomes.

6 comments