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Posts tagged with Vccp

Paid search advertisers must demand transparency and IP

The UK’s most prominent paid search marketers have been up in arms this weekend after VCCP Search claimed to be the first agency to assign IP to clients.

MarketingWeek ran a story last week that started off as follows: “VCCP Search is offering its clients the opportunity to retain their intellectual property rights. The agency previously kept the rights of any search keywords it purchased on behalf of the client, but in an effort to retain clients, it is now letting them retain those rights. VCCP Search says it is the first agency to offer such a service.”

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