Posts tagged with Verisign

Which e-commerce trustmarks are most effective?

The effectiveness of trustmarks on e-commerce sites depends on customer recognition of the logo, meaning that they are almost useless if you use a lesser known provider. 

Stats from Actual Insights suggest that just a handful of trustmark logos are actually recognised by consumers.

Indeed, 76% of survey respondents had not purchased something because they hadn't recognised the logo. 

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