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A study by ComScore , focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.
According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.
WebSideStory has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.
The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.
Over at Ajaxian yesterday, Michael Mahemoff gives a heads up on the latest Web 2.0 move by MSN, which sees them offer pretty much as yet unheard of Ajax driven user features for their image search.
It’s great, but it’s also gimmicky – KISS.
Following up from the d.Construct post yesterday, I wanted to talk about the apparent obsession with social software at the moment, and to ask for comments on why you think it’s so. Seriously, there are so many other things that can be done!
If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.
Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.
The results should be analysed by anyone interested in SEM…
Analyst group Gartner has included mashups, Ajax and other elements of Web 2.0 in a report that predicts which key technologies are likely to impact on businesses over the next decade.
Michael Arrington has launched the latest addition to the Crunch Network, CrunchBoard, which is a job board aimed at the tech savvy Web 2.0 crowd. Adds another player to the Web 2.0 job finding options...
We’re all aware of how important cash flow is to any business, especially start-up tech businesses where cash flow equals food on the table… So how do the new raft of user generated content offerings plan to make their cash flow sustainable?
Monster.com founder Jeff Taylor is set to unveil his latest web venture later today; a portal for the over 50s.
The site, eons.com, will attempt to mimic the social networking success of youth-oriented sites such as Myspace, as well as including a search engine called ‘cranky’.
If you’re a user of Digg, you should know that it recently redesigned and relaunched its website. This in itself is not that interesting since we always knew that was coming soon – however, what is interesting is that new categories have been added which make the site more useful to a wider audience.