Posts tagged with Very

Guest checkout test: which of these 30 UK retailers force users to register?

Forcing users to register their details before they checkout is one of the quickest ways to lower your conversion rate. 

Once a customer is ready to buy something from your store, presenting them with page after page of forms in which they need to fill out the most unnecessary of personal details is a sure fire way to litter your site with abandoned baskets and disgruntled customers.

That’s why guest checkout is a must-have feature for almost every online retail experience.

As I mentioned in my best practice guide to guest checkouts having a guest checkout doesn’t necessarily mean losing out on valuable customer data, it means adopting practices that put the customer experience first. 

Using guest checkout as the default option, then offering to ‘save the customer details’ after purchase can help lower cart abandonment.

Saving customer details implies convenience, it puts customer experience as the primary focus. ‘Registering’ implies future marketing spam.

Also, if your site automatically fills in any details that the customer has already given you, such as name, address and email, all your customer needs to do is choose a password.

Boom! Conversion achieved. Customer satisfaction achieved. Data achieved. Easy.

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The Digitals

20 noteworthy campaigns guaranteed to inspire your own digital marketing

Which campaigns have you seen recently that are defining the digital marketing landscape?

Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted for Econsultancy and NMA's The Digitals Awards (we'll be handing out the awards on June 27th at a swanky swank bash).

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Are etailers being upfront about credit accounts?

A number of online (mainly catalogue) retailers offer buy now, pay later credit accounts for shoppers, but these can come with some relatively steep interest charges. 

For example, Very.co.uk can charge customers as much as 39.7% interest, making it much more expensive than the average credit card (normally around 17%). 

Not that there's anything wrong with offering these accounts, but are customers being made aware of the terms and the potential interest charges when they make their first purchase? 

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VeryFashion: iPad app review

Shop Direct brand Very, formerly Littlewoods Direct, has recently launched shopping apps for both iPhone and iPad which allows users to shop from its fashion range. 

I've been impressed by some of the early e-commerce apps on the iPad, especially that from Net-a-Porter, so I decided to test VeryFashion on iPad to see how it compares...

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Site review: Very.co.uk

The Littlewoods Direct website has relaunched this week with a new name in an effort to appeal to younger customers, and billing itself an an 'online, social department store'

The site has been rebranded as Very, and contains a social network element with contributions from celebrities such as Fearne Cotton, as well as as the usual e-commerce stuff. I've been trying it out...

Very.co.uk

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