Posts tagged with Viber

Will messaging apps be the next walled gardens?

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish.

That's because throughout the digital economy, walled gardens seem to be sprouting.

1 comment
Text message alert

Is SMS the most underrated and overlooked dark social channel?

When most publishers and marketers think of dark social, they think of email. But should they be paying more attention to SMS?

If data revealed by BuzzFeed, one of the web's most popular publishers, is any indication, the answer is a definitive yes.