Posts tagged with Viddy

Mobile's biggest ad challenge: fat fingers?

With smartphone usage skyrocketing in key global markets, one thing is clear: mobile is the future, and the future is here.

Not surprisingly, everyone is rushing to capitalize on the significant opportunities that mobile is creating.

Publishers are trying to make sure they have attractive mobile offerings that produce compelling mobile ad inventory that advertisers are increasingly looking to snap up.

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Is Viddy Facebook's next big acquisition?

We have learned a lot about Facebook's $1bn acquisition of photo sharing service Instagram in the two weeks following the deal.

From details of the negotiations to the motivations that drove both parties to deal, a clearer picture has emerged about Facebook's largest purchase to date.

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