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A regional auction house might not sound like the most obvious example of digital transformation. However, Simon Charles Auctioneers has demonstrated how being digital-first can generate big results - even for the smallest of companies.
In the past year, the auction house has transferred its offline marketing activity online, using a combination of video content, social media and email marketing to target consumers.
Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.
Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.
A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.
For travel brands, this means greater opportunity to engage and capture consumer interest.
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond.
How has Barclays used video content to regain relevancy and trust?
Mark Brayton, content marketing director at Barclays, spoke at the Festival of Marketing on the transformation of Barclays' video strategy.
Ahead of the opening ceremony this Friday, Olympic excitement is building.
So, how are the biggest ads faring online?
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
This week's digital news has veered from the salacious to the mundane.
But you must know all of it, lest you become suddenly irrelevant.
Here you go...
I don't have a time machine, 'The Future of Digital Marketing' happens to be the name of one of Econsultancy's conferences.
I went along and took some notes. Here are some quotes from the day, on AI, bots, VR, mobile, video and what it means to be human.
How do UK adults consume media? On what devices? And in what frequency?
The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.
I've picked my highlights for marketers from the survey of 1,841 adults.
If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential.
Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand.