Posts tagged with Video

Four ways marketers can increase conversions from social video

Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram.

However, video can do more than increase general engagement on social platforms themselves. 

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61% of retailers offer 'lean back' content. But can retail brands succeed with 'TV shows'?

The main opportunity for brands to reach consumers via TV used to be advertising. 

Now, thanks to the rise of digital streaming services, more and more brands are making TV-style content of their own.

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sarson's

Five successful brands on YouTube: From Adidas to Sarson's vinegar

When you think of brands on YouTube, you might automatically think of pre-roll ads or sponsored vlogs. 

But this is just part of the story. Many big brands now recognise the power of creating an effective video marketing campaign specifically for the platform, with the best examples helping to build brand communities, further engagement across all social channels, and increase sales. 

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SME case study: How an auction house added Facebook Live to its digital strategy

A regional auction house might not sound like the most obvious example of digital transformation. However, Simon Charles Auctioneers has demonstrated how being digital-first can generate big results - even for the smallest of companies.

In the past year, the auction house has transferred its offline marketing activity online, using a combination of video content, social media and email marketing to target consumers. 

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Stories from SXSW 2017: ad blocking, content distribution, and Joe Biden

Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions. 

Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.

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How travel brands are capitalising on YouTube adventure search trend

A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.

For travel brands, this means greater opportunity to engage and capture consumer interest.

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2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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Facebook: A handy roundup of its latest developments and commercial opportunities

Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond. 

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barclays

How Barclays transformed its video content strategy

How has Barclays used video content to regain relevancy and trust?

Mark Brayton, content marketing director at Barclays, spoke at the Festival of Marketing on the transformation of Barclays' video strategy.

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The top 10 most-shared Olympic ads so far

Ahead of the opening ceremony this Friday, Olympic excitement is building.

So, how are the biggest ads faring online? 

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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newsreader

The week in digital (in five minutes)

This week's digital news has veered from the salacious to the mundane.

But you must know all of it, lest you become suddenly irrelevant.

Here you go...

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