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Posts tagged with Video

The top 10 most-shared Olympic ads so far

Ahead of the opening ceremony this Friday, Olympic excitement is building.

So, how are the biggest ads faring online? 

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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newsreader

The week in digital (in five minutes)

This week's digital news has veered from the salacious to the mundane.

But you must know all of it, lest you become suddenly irrelevant.

Here you go...

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fodm

25 quotes from the Future of Digital Marketing 2016

I don't have a time machine, 'The Future of Digital Marketing' happens to be the name of one of Econsultancy's conferences.

I went along and took some notes. Here are some quotes from the day, on AI, bots, VR, mobile, video and what it means to be human.

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chart from ofcom report

Five key findings for marketers from Ofcom's media report

How do UK adults consume media? On what devices? And in what frequency?

The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.

I've picked my highlights for marketers from the survey of 1,841 adults.

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12 best branded Instagram videos from March 2016

If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. 

Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand. 

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instagram

Instagram's new 60-second video limit: Five things brands need to know

On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.

Here's what brands need to know about the change.

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Nine exciting digital marketing stats from the past week

Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. 

But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.

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Our take on the top 10 most controversial ads of 2015

Some of the ads on this list might surprise you. What won’t surprise you is the British public’s unwavering ability to be offended by the innocuous, but let’s not get into all that.   

The Advertising Standards Authority (ASA) recently released its list of the 10 most complained-about ad campaigns in 2015, and while I find some of the inclusions quite surprising, I thought marketers could perhaps learn a thing or two from this list.

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Seven creative & innovative videos for travel advertising

Video is still one of the major growth areas in online marketing.

Less developmental than emergent arenas like virtual reality or location intelligence, video represents a powerful medium that brands already easily grasp.

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Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016

Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.

These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.

And each year there seem to be a different number. 

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Why Cillit Bang was wrong to lose Barry Scott

One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched. 

Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.

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