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Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.
I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far.
Mediacom has teamed up with Realeyes, the latest company to offer so-called 'emotional analytics'.
But, with the advertising landscape so chock-full of tech at the moment (even on the creative side - see CMPs and DCOs), do agencies and advertisers really need to be pointing web cams at people's faces to know if a video ad is good or not?
Here are, to my mind, some pros and cons of this new technology.
The ability to elicit emotions in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content.
But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender.
In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads.
The ad blocking debate continues to rage on, showing no signs of slowing. A tsunami of mixed opinions and bad misunderstandings.
The latest high-profile figure to publicly grab the wrong end of the stick entirely is culture secretary John Whittingdale, who last week referred to ad blocking as “a modern day protection racket” in which publishers have to pay to appear on a whitelist.
Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.
Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that ‘beach body ready’ campaign?), but others are actually doing some good, so I’m going to focus on them.
Attention spans are evolving, and by that I mean they’re shrinking.
Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.
15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.
I’m not alone in this, and one of the talks at our Creative Programmatic event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span.
Some people seem slightly alarmed by the rise of automation in marketing.
Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of time?
While that might have been a lame attempt at a joke, it is actually very relevant to the Creative Programmatic event I attended yesterday, which was all about how this largely automated channel needn’t spell the end of human creativity in marketing.
Some of the ads on this list might surprise you. What won’t surprise you is the British public’s unwavering ability to be offended by the innocuous, but let’s not get into all that.
The Advertising Standards Authority (ASA) recently released its list of the 10 most complained-about ad campaigns in 2015, and while I find some of the inclusions quite surprising, I thought marketers could perhaps learn a thing or two from this list.
Dynamic creative in video is not yet commonplace, particularly in display advertising.
The best creative minds in agency land are concentrating on other areas traditionally seen as more profitable.
So, I thought I'd trawl around and find some examples of dynamic video creative.
Welcome to another edition of our regular US digital marketing stats round-up.
This week we’ll be covering Super Bowl 50 (obviously), mobile, emails, Valentine’s Day and much more.
One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched.
Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.
Following on from my post about trends in online consumer behaviour according to Facebook, I wanted to share some insight from another talk I attended at the Content Marketing Summit.
This one was from Instagram’s European creative lead, Alastair Cotterill, and he was there to discuss how to get the most out of each type of visual content online.