Posts tagged with 'video search'
With the release of the 2014 Econsultancy Online Video Best Practice Guide, we thought some condensed tips from the report might prove to be useful to any of you that are interested in online video.
Each of these tips has been very carefully selected from both the report author and industry experts.
To begin as I very much like to start my blogs, I will give you some relevant statistics so that you will realise how prevalent online video is in today’s market.
Video and mobile search, as well as marketers' increased willingness to pay a premium for behavioral targeting and mobile search, are going to propel the search industry forward, according to the 2008 State of the Market survey of advertisers and agencies by the Search Engine Marketing Professional Organization (SEMPO).
Seventy-five percent of the 890 search engine advertisers and SEM agencies SEMPO polled say they'd pay more for clicks behaviorally targeted to in-market consumers. On average, advertisers say they'd pay 10 percent more for dayparted and demographic segmenting, and 13 percent more for behavioral search targeting.