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Posts tagged with Video Shares

20 most shared ads of 2014

It’s past the mid-November point now, so guess what that means?

Yes, it’s year-end list time! So prepare yourself for a constant rush of similar articles flooding in for your perusal, enjoyment and no small amount of fury, depending on how much you like to argue with expert opinion and cold hard facts.

I’ve already compiled my ‘Top 107 cotton-bud techniques’ and ’28 cute puppies that are emotionally detached from their overbearing owners’ lists, which I’ll publish here in the forthcoming weeks.

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Nokia comes second to Samsung for online video shares, sadly not for sales

If online video shares translated to sales then the mobile landscape would look drastically different, but unfortunately for Nokia its phones haven’t proved to be as popular as its ads.

New research from Unruly shows that Microsoft’s most recent acquisition received 17% of all online video shares among smartphone brands, second only to Samsung which dominated with more than half (52%) of shares.

Apple came a lowly third with 9.4% closely followed by Sony (7%) and Blackberry (6.7%).

However Samsung’s impressive performance is thanks to the high number of videos it has launched over the years, so it’s potentially a case of quantity rather than quality.

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Entertainment and FMCG ads dominate social shares in Q1

Entertainment and FMCG brands dominated social video advertising in Q1, accounting for more than half (54%) of the total online ad shares.

Tech brands also performed well with 17% of total shares, but it proved to be a disappointing start to the year for the automotive sector (9%).

The data comes from the Unruly Analytics dashboard, which has tracked more than 329 billion video views across the social web.

FMCG video ad shares actually increased by a massive 78% compared to Q4 2012, attracting a quarter (25%) of the total online video shares in Q1 2013. Only the entertainment sector attracted more shares (29%).

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