tag:econsultancy.com,2008:/blog/tags/video Posts tagged with "Video" from the Econsultancy blog 2017-10-18T12:00:00+01:00 tag:econsultancy.com,2008:BlogPost/69400 2017-10-18T12:00:00+01:00 2017-10-18T12:00:00+01:00 Ask the experts: Paid social media trends, challenges & strategy Ben Davis <p><strong>Next up for our 'ask the experts' series is paid social media.</strong></p> <p>We've got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There's quite a lot to digest so you can use the hyperlinks below to jump between questions.</p><p><a href="https://econsultancy.com/blog/69400-ask-the-experts-paid-social-media-trends-challenges-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69434 2017-09-25T09:57:01+01:00 2017-09-25T09:57:01+01:00 A day in the life of... Head of Video at an agency Ben Davis <p><strong>Video. The bête noire of marketers and advertisers. When it's good it's really good, when it's bad it's really bad.</strong></p> <p>Thankfully, there are at least a few in the industry that understand the medium in great detail. Abigail Howson, Global Head of Video at Jellyfish, is one of them.</p><p><a href="https://econsultancy.com/blog/69434-a-day-in-the-life-of-head-of-video-at-an-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69417 2017-09-19T13:00:00+01:00 2017-09-19T13:00:00+01:00 Four ways marketers can increase conversions from social video Nikki Gilliland <p><strong>Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram.</strong></p> <p>However, video can do more than increase general engagement on social platforms themselves. </p><p><a href="https://econsultancy.com/blog/69417-four-ways-marketers-can-increase-conversions-from-social-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69421 2017-09-18T13:01:00+01:00 2017-09-18T13:01:00+01:00 61% of retailers offer 'lean back' content. But can retail brands succeed with 'TV shows'? Nikki Gilliland <p><strong>The main opportunity for brands to reach consumers via TV used to be advertising. </strong></p> <p>Now, thanks to the rise of digital streaming services, more and more brands are making TV-style content of their own.</p><p><a href="https://econsultancy.com/blog/69421-61-of-retailers-offer-lean-back-content-but-can-retail-brands-succeed-with-tv-shows/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69184 2017-06-22T13:59:10+01:00 2017-06-22T13:59:10+01:00 Five successful brands on YouTube: From Adidas to Sarson's vinegar Nikki Gilliland <p><strong>When you think of brands on YouTube, you might automatically think of pre-roll ads or sponsored vlogs. </strong></p> <p>But this is just part of the story. Many big brands now recognise the power of creating an effective video marketing campaign specifically for the platform, with the best examples helping to build brand communities, further engagement across all social channels, and increase sales. </p><p><a href="https://econsultancy.com/blog/69184-five-successful-brands-on-youtube-from-adidas-to-sarson-s-vinegar/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68965 2017-04-11T11:00:00+01:00 2017-04-11T11:00:00+01:00 SME case study: How an auction house added Facebook Live to its digital strategy Nikki Gilliland <p><strong>A regional auction house might not sound like the most obvious example of digital transformation. However, Simon Charles Auctioneers has demonstrated how being digital-first can generate big results - even for the smallest of companies.</strong></p> <p>In the past year, the auction house has transferred its offline marketing activity online, using a combination of video content, social media and email marketing to target consumers. </p><p><a href="https://econsultancy.com/blog/68965-sme-case-study-how-an-auction-house-added-facebook-live-to-its-digital-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68937 2017-03-24T15:05:08+00:00 2017-03-24T15:05:08+00:00 Stories from SXSW 2017: ad blocking, content distribution, and Joe Biden Nick Hammond <p><strong>Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions. </strong></p> <p>Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.</p><p><a href="https://econsultancy.com/blog/68937-stories-from-sxsw-2017-ad-blocking-content-distribution-and-joe-biden/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68871 2017-03-10T13:30:00+00:00 2017-03-10T13:30:00+00:00 How travel brands are capitalising on YouTube adventure search trend Nikki Gilliland <p><strong>A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.</strong></p> <p>For travel brands, this means greater opportunity to engage and capture consumer interest.</p><p><a href="https://econsultancy.com/blog/68871-how-travel-brands-are-capitalising-on-youtube-adventure-search-trend/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68564 2016-11-28T15:13:35+00:00 2016-11-28T15:13:35+00:00 2016: The good, the bad and the future of digital marketing Blake Cahill <p><strong>It’s not quite over yet, but 2016 has been busy. As I predicted <a href="https://www.theguardian.com/media-network/2015/dec/01/blake-cahill-predictions-mobile-marketing-2016-philips">last year</a>, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.</strong></p> <p>I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. </p><p><a href="https://econsultancy.com/blog/68564-2016-the-good-the-bad-and-the-future-of-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68463 2016-10-31T11:09:00+00:00 2016-10-31T11:09:00+00:00 Facebook: A handy roundup of its latest developments and commercial opportunities Nick Hammond <p><strong>Although it is nearly seven years since Time Magazine observed that Facebook was ‘<a href="http://content.time.com/time/specials/packages/article/0,28804,1945379_1944827,00.html">the site that ate the internet</a>’, in the intervening years the social network has only increased its influence in the digital space and beyond. </strong></p><p><a href="https://econsultancy.com/blog/68463-facebook-a-handy-roundup-of-its-latest-developments-and-commercial-opportunities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68377 2016-10-05T15:17:00+01:00 2016-10-05T15:17:00+01:00 How Barclays transformed its video content strategy Ben Davis <p><strong>How has Barclays used video content to regain relevancy and trust?</strong></p> <p>Mark Brayton, content marketing director at Barclays, spoke at <a href="http://www.festivalofmarketing.com/welcome?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econ%20blog">the Festival of Marketing</a> on the transformation of Barclays' video strategy.</p><p><a href="https://econsultancy.com/blog/68377-how-barclays-transformed-its-video-content-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68140 2016-08-03T10:02:00+01:00 2016-08-03T10:02:00+01:00 The top 10 most-shared Olympic ads so far Nikki Gilliland <p><strong>Ahead of the opening ceremony this Friday, Olympic excitement is building.</strong></p> <p>So, how are the biggest ads faring online? </p><p><a href="https://econsultancy.com/blog/68140-the-top-10-most-shared-olympic-ads-so-far/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68075 2016-07-14T15:17:07+01:00 2016-07-14T15:17:07+01:00 Who will win the live-streaming battle: Facebook Live or Periscope? Blake Cahill <p><strong>In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.</strong></p> <p>Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.</p> <p>Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.</p><p><a href="https://econsultancy.com/blog/68075-who-will-win-the-live-streaming-battle-facebook-live-or-periscope/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67990 2016-06-24T11:26:03+01:00 2016-06-24T11:26:03+01:00 The week in digital (in five minutes) Ben Davis <p><strong>This week's digital news has veered from the salacious to the mundane.</strong></p> <p>But you must know all of it, lest you become suddenly irrelevant.</p> <p>Here you go...</p><p><a href="https://econsultancy.com/blog/67990-the-week-in-digital-in-five-minutes-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67936 2016-06-10T11:07:37+01:00 2016-06-10T11:07:37+01:00 25 quotes from the Future of Digital Marketing 2016 Ben Davis <p><strong>I don't have a time machine, '<a href="https://econsultancy.com/events/future-of-digital-marketing-london/">The Future of Digital Marketing</a>' happens to be the name of one of Econsultancy's conferences.</strong></p> <p>I went along and took some notes. Here are some quotes from the day, on AI, bots, VR, mobile, video and what it means to be human.</p><p><a href="https://econsultancy.com/blog/67936-25-quotes-from-the-future-of-digital-marketing-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67783 2016-04-26T10:05:32+01:00 2016-04-26T10:05:32+01:00 Five key findings for marketers from Ofcom's media report Ben Davis <p><strong>How do UK adults consume media? On what devices? And in what frequency?</strong></p> <p>The Ofcom <a href="http://stakeholders.ofcom.org.uk/market-data-research/other/research-publications/adults/media-lit-2016/">Adults’ Media Use and Attitudes Report</a>, published last week, is always an interesting read, showing how habits have changed over the years.</p> <p>I've picked my highlights for marketers from the survey of 1,841 adults.</p> <p><a href="https://econsultancy.com/blog/67783-five-key-findings-for-marketers-from-ofcom-s-media-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67701 2016-04-04T15:44:00+01:00 2016-04-04T15:44:00+01:00 12 best branded Instagram videos from March 2016 Jack Simpson <p><strong>If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. </strong></p> <p>Hopefully some the following clips will inspire your own <a href="https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video">Instagram video</a> efforts, although obviously launching a rocket into space is not going to be an option for every brand. </p><p><a href="https://econsultancy.com/blog/67701-12-best-branded-instagram-videos-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67684 2016-03-30T10:00:00+01:00 2016-03-30T10:00:00+01:00 Instagram's new 60-second video limit: Five things brands need to know Patricio Robles <p><strong>On Tuesday, Instagram <a href="http://blog.instagram.com/post/141905496242/160329-video">announced</a> it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.</strong></p> <p>Here's what brands need to know about the change.</p><p><a href="https://econsultancy.com/blog/67684-instagram-s-new-60-second-video-limit-five-things-brands-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67661 2016-03-18T11:31:00+00:00 2016-03-18T11:31:00+00:00 Nine exciting digital marketing stats from the past week Jack Simpson <p><strong>Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. </strong></p> <p>But if you have called in sick today then never fear, because the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.</p><p><a href="https://econsultancy.com/blog/67661-nine-exciting-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67575 2016-03-01T10:49:00+00:00 2016-03-01T10:49:00+00:00 Our take on the top 10 most controversial ads of 2015 Jack Simpson <p><strong>Some of the ads on this list might surprise you. What won’t surprise you is the British public’s unwavering ability to be offended by the innocuous, but let’s not get into all that.  </strong> </p> <p>The Advertising Standards Authority (ASA) recently released its list of the 10 most complained-about <a href="https://econsultancy.com/blog/66852-12-of-my-favourite-ad-campaigns-from-the-last-12-months">ad campaigns</a> in 2015, and while I find some of the inclusions quite surprising, I thought marketers could perhaps learn a thing or two from this list.</p><p><a href="https://econsultancy.com/blog/67575-our-take-on-the-top-10-most-controversial-ads-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67404 2016-01-14T11:24:32+00:00 2016-01-14T11:24:32+00:00 Seven creative & innovative videos for travel advertising Farooq Bhatti <p><strong>Video is still one of the major growth areas in online marketing. </strong></p> <p>Less developmental than emergent arenas like virtual reality or location intelligence, video represents a powerful medium that brands already easily grasp.</p><p><a href="https://econsultancy.com/blog/67404-seven-creative-innovative-videos-for-travel-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67397 2016-01-12T10:43:00+00:00 2016-01-12T10:43:00+00:00 Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016 Ashley Friedlein <p><strong>Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.</strong></p> <p>These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.</p> <p>And each year there seem to be a different number. </p><p><a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67390 2016-01-11T09:56:00+00:00 2016-01-11T09:56:00+00:00 Why Cillit Bang was wrong to lose Barry Scott Jack Simpson <p><strong>One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched. </strong></p> <p>Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.</p><p><a href="https://econsultancy.com/blog/67390-why-cillit-bang-was-wrong-to-lose-barry-scott/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67367 2016-01-04T10:12:54+00:00 2016-01-04T10:12:54+00:00 15 best branded Instagram videos from December 2015 Jack Simpson <p><strong>What better way to ease yourself into the new year than with a round-up of some lovely eye-catching <a href="https://econsultancy.com/blog/66656-eight-examples-of-effective-emotional-video-content">video content</a>.</strong></p> <p>This month we’ll be covering everything from orbital space exploration to expertly slicing a clementine. It’s an emotional roller coaster. </p><p><a href="https://econsultancy.com/blog/67367-15-best-branded-instagram-videos-from-december-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67319 2015-12-14T10:27:53+00:00 2015-12-14T10:27:53+00:00 Five questions raised by that viral Robert Dyas ad Ben Davis <p><strong>We so very rarely see quirky or 'marmite' video creative where brands are perceived to be taking a risk.</strong></p> <p>That's especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, <a href="https://www.youtube.com/watch?v=KWVO_VDd2_8">e.g. Lidl</a>).</p> <p>This is partly why Robert Dyas' new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.</p><p><a href="https://econsultancy.com/blog/67319-five-questions-raised-by-that-viral-robert-dyas-ad/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67302 2015-12-09T15:26:43+00:00 2015-12-09T15:26:43+00:00 B2B video marketing: five tips for better results Simon Crofts <p><strong>Although happily it’s getting rarer, I’ve been to many pitches where the client has insisted we can’t do anything too exciting with video as ‘it’s just B2B’ – it’s incredibly frustrating. </strong></p> <p>As though the mysterious B2B audience live in a warehouse somewhere, never exposed to the latest James Bond movies or clever Meerkat-based advertising.</p><p><a href="https://econsultancy.com/blog/67302-b2b-video-marketing-five-tips-for-better-results/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67119 2015-11-09T14:51:00+00:00 2015-11-09T14:51:00+00:00 YouTube strategy: Tips for building an audience & working with vloggers Richard Marriott <p><strong>Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago.</strong></p> <p>Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity of it since.</p><p><a href="https://econsultancy.com/blog/67119-youtube-strategy-tips-for-building-an-audience-working-with-vloggers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67160 2015-11-06T12:38:00+00:00 2015-11-06T12:38:00+00:00 12 of the best digital marketing stats we’ve seen this week Jack Simpson <p><strong>Why is this day such a big one for marketing? No, it’s not because of that bloody advert. </strong></p> <p>Today is the day you lucky people get another dose of the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGSTATS">digital marketing stats</a> round-up. </p> <p>This week we’ll be covering lots of Christmas trends and forecasts along with some interesting findings around mobile, multichannel and much more.</p><p><a href="https://econsultancy.com/blog/67160-12-of-the-best-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67150 2015-11-05T10:06:00+00:00 2015-11-05T10:06:00+00:00 Buzzfeed: The art and science of social video Jack Simpson <p><strong>On Tuesday I ventured into Google’s London office to hear a number of talks about <a href="https://econsultancy.com/blog/67007-10-big-trends-happening-in-social-video">online video</a> and its increasing importance as a digital marketing tool (while stuffing my face with sushi).</strong></p> <p>One of the talks was from Digby Lewis, Buzzfeed’s director of brand strategy for Europe, in which he discussed ‘the art and science of social video’, i.e. what influences the publisher’s video content strategy and the reasons for its success. </p><p><a href="https://econsultancy.com/blog/67150-buzzfeed-the-art-and-science-of-social-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67079 2015-10-22T10:39:00+01:00 2015-10-22T10:39:00+01:00 How the BBC uses an audience-led online content strategy Jack Simpson <p><strong>Earlier this week I attended a talk by Alex Ayling, head of BBC Worldwide Digital Studios, an in-house creative team responsible for the broadcaster’s digital output.</strong></p> <p>In this post I’m going to cover some key points about the BBC’s strategic approach to planning and creating <a href="https://econsultancy.com/blog/66678-how-the-top-five-uk-ecommerce-brands-use-youtube">online video content</a>. </p><p><a href="https://econsultancy.com/blog/67079-how-the-bbc-uses-an-audience-led-online-content-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67054 2015-10-15T15:41:00+01:00 2015-10-15T15:41:00+01:00 Customer experience: the trends, challenges and opportunities Jack Simpson <p><strong>I attended the Adobe Symposium 2015 in London a couple of weeks ago and caught up with John Travis, Adobe’s VP of EMEA Marketing. </strong></p> <p>We spoke about customer experience: Its increasing importance within marketing, the way it is impacting the way we do business as a whole, and what brands can do to create a consistently positive experience for their customers. </p><p><a href="https://econsultancy.com/blog/67054-customer-experience-the-trends-challenges-and-opportunities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67048 2015-10-14T10:34:23+01:00 2015-10-14T10:34:23+01:00 A marketer's guide to Instagram video Jack Simpson <p><strong>Each month we publish <a href="https://econsultancy.com/blog/66995-15-best-branded-instagram-videos-from-september-2015">a round-up of the best branded Instagram videos</a> we’ve seen in the past 30 days or so. </strong></p> <p>These posts always seem to go down well, so I thought I’d put together a list of all the things I’ve learnt about Instagram branded videos from the countless hours I’ve spent trawling the site for examples. </p><p><a href="https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67030 2015-10-13T10:22:00+01:00 2015-10-13T10:22:00+01:00 10 successful homepages that show the trend for video backgrounds Ben Davis <p><strong>GIF and video backgrounds are spreading.</strong> </p> <p>Focus on enjoyable customer experiences has led many to create focused, unfussy websites that provide clear messages and unforgettable images.</p> <p>Open source platforms and social media have played a large part in perpetuating this trend. The rise of the smartphone means we're more comfortable with scrolling experiences, so content can be dispersed down the page.</p><p><a href="https://econsultancy.com/blog/67030-10-successful-homepages-that-show-the-trend-for-video-backgrounds/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66888 2015-09-03T11:09:27+01:00 2015-09-03T11:09:27+01:00 12 best branded Instagram videos from August 2015 Jack Simpson <p><strong>Welcome to our monthly round-up of the best branded videos that Instagram has to offer. </strong></p> <p>This month we’ll be covering everything from death-defying BMX stunts to great white sharks and skateboarding cats. </p><p><a href="https://econsultancy.com/blog/66888-12-best-branded-instagram-videos-from-august-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66871 2015-08-28T09:54:00+01:00 2015-08-28T09:54:00+01:00 Traditional vs. digital advertising: what’s changed and what hasn’t? Jed Mole <p><strong>BT’s "you got an ology?", The Smash Martians, J.R. Hartley. Certain adverts from the pre-internet era seem to have stuck in the collective consciousness of UK consumers. </strong></p> <p>Some campaigns have ‘ear-wormed’ into our minds, others have worked through emotional appeal, humour, uniqueness or timeliness.</p><p><a href="https://econsultancy.com/blog/66871-traditional-vs-digital-advertising-what-s-changed-and-what-hasn-t/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66832 2015-08-19T01:53:00+01:00 2015-08-19T01:53:00+01:00 Five truths and misconceptions about social media in China Blake Cahill <p><strong>If you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels. </strong></p> <p>It’s supposed to teach us not to believe everything you hear, but when scaling digital in the Asian market it’s more important than ever not to let misconceptions hold sway.</p><p><a href="https://econsultancy.com/blog/66832-five-truths-and-misconceptions-about-social-media-in-china/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66783 2015-08-05T15:50:00+01:00 2015-08-05T15:50:00+01:00 Why embedded videos in email marketing don't work Sebastian Gutierrez <p><strong>If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it's that people have a voracious appetite for video.</strong></p> <p>It should be no surprise then that more than four out of every five marketers plans to use video in their email campaigns in the future.</p><p><a href="https://econsultancy.com/blog/66783-why-embedded-videos-in-email-marketing-don-t-work/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66784 2015-08-04T14:55:00+01:00 2015-08-04T14:55:00+01:00 Five tips to maximise time spent with online video Doug Conely <p><strong>My last article explored the best way to design the video ad teaser experience, this time we’ll consider the full engagement video experience.</strong></p><p><a href="https://econsultancy.com/blog/66784-five-tips-to-maximise-time-spent-with-online-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66678 2015-07-10T09:43:00+01:00 2015-07-10T09:43:00+01:00 How the top five UK ecommerce brands use YouTube Jack Simpson <p><strong>A few weeks back I wrote a post about <a href="https://econsultancy.com/blog/66617-how-the-top-five-uk-ecommerce-brands-use-pinterest">how the top five UK ecommerce brands use Pinterest</a>. </strong></p> <p>As you can probably tell by reading some of my posts I’m a sucker for video content, so today I’m going to be focusing on those same brands but looking at their activity on YouTube.</p><p><a href="https://econsultancy.com/blog/66678-how-the-top-five-uk-ecommerce-brands-use-youtube/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66656 2015-07-03T14:42:56+01:00 2015-07-03T14:42:56+01:00 Eight examples of effective emotional video content Jack Simpson <p><strong>It’s no secret that appealing to people’s emotions is one of the best ways to get them to engage with your content, and one of the best ways to create an emotional experience is through <a href="https://econsultancy.com/blog/66464-11-reasons-why-your-brand-should-be-using-social-video">videos</a>.</strong></p> <p>As it’s Friday, and sunny, and I’m nervously wondering whether I’m going to make it out the other side of my impending stag weekend with a single shred of dignity intact, let’s take a look at some lovely emotional video content.</p><p><a href="https://econsultancy.com/blog/66656-eight-examples-of-effective-emotional-video-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66619 2015-06-25T09:37:41+01:00 2015-06-25T09:37:41+01:00 Four practical tips to engage people with teaser video ads Doug Conely <p><strong>As consumer attention increasingly becomes a finite resource, how do you get people to spend more time with your video ads?</strong></p><p><a href="https://econsultancy.com/blog/66619-four-practical-tips-to-engage-people-with-teaser-video-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66438 2015-05-12T15:00:00+01:00 2015-05-12T15:00:00+01:00 How should ecommerce brands be using content? Graham Charlton <p><strong>Ecommerce brands have embraced content marketing over the past couple of years. </strong></p> <p>Of course some, like Net-A-Porter, have used content effectively long before it became a buzzword. </p> <p>However, while some are using content well, others just seem to be ticking boxes and failing to incorporate content fully. </p> <p>In this post, I'll look at how ecommerce brands should be using content, and some of the mistakes to avoid. </p><p><a href="https://econsultancy.com/blog/66438-how-should-ecommerce-brands-be-using-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65868 2014-12-08T09:41:00+00:00 2014-12-08T09:41:00+00:00 Quick cuts within online videos: the way to hold your customers' attention? Phillip Trevillion <p><strong>How traditional techniques within video editing, have adapted to the new environment of paid advertising on YouTube. </strong></p> <p>In the era of <a href="https://econsultancy.com/reports/online-video-best-practice-guide">online video</a>, digital marketers can find ourselves so caught up in new developments that we forget that film has been around for over a hundred years. </p><p><a href="https://econsultancy.com/blog/65868-quick-cuts-within-online-videos-the-way-to-hold-your-customers-attention/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65791 2014-11-20T13:52:00+00:00 2014-11-20T13:52:00+00:00 20 most shared ads of 2014 Christopher Ratcliff <p><strong>It’s past the mid-November point now, so guess what that means?</strong></p> <p>Yes, it’s year-end list time! So prepare yourself for a constant rush of similar articles flooding in for your perusal, enjoyment and no small amount of fury, depending on how much you like to argue with expert opinion and cold hard facts.</p> <p>I’ve already compiled my ‘Top 107 cotton-bud techniques’ and ’28 cute puppies that are emotionally detached from their overbearing owners’ lists, which I’ll publish here in the forthcoming weeks.</p><p><a href="https://econsultancy.com/blog/65791-20-most-shared-ads-of-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65611 2014-10-21T11:37:10+01:00 2014-10-21T11:37:10+01:00 How can marketers benefit from mobile search? Marcus Tober <p><strong>There are major differences between the results that search engines deliver on phones and computers. </strong></p> <p>How can marketers structure their search strategy to maximise results?</p> <p>Figures from 2013 found that nearly 20% of the average adult American’s daily media consumption was on mobile devices, a trend that is only accelerating.</p> <p>Echoing this, search queries on mobile devices <a href="http://www.themobileplaybook.com/" target="_blank">grew five-fold in the last two years</a>, according to Google.</p><p><a href="https://econsultancy.com/blog/65611-how-can-marketers-benefit-from-mobile-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65604 2014-10-17T09:41:00+01:00 2014-10-17T09:41:00+01:00 The SME content creation toolkit for images, video and text Ben Davis <p><strong>I've kept this list simple and it's a fairly accurate idea of what I use day-to-day.</strong></p> <p>I didn't use any of these tools when I started working on the Econsultancy blog. I'm still not an advanced content creator but I do have some small tricks up my sleeve.</p> <p>Take a look at this list of tools to aid you in your image, video and text travails.</p> <p>Enjoy!</p><p><a href="https://econsultancy.com/blog/65604-the-sme-content-creation-toolkit-for-images-video-and-text/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65559 2014-10-08T09:35:49+01:00 2014-10-08T09:35:49+01:00 TheCHIVE and Philips: why mobile and video works Ben Davis <p><strong>Video is the best marketing tool for inspiring trust and the smartphone is the device to achieve intimacy with the consumer.</strong></p> <p>Finally, social is the environment in which brands encounter the consumer.</p> <p>These were the assertions of Russell Zack of Kaltura, speaking at a recent IAB event on <a href="https://econsultancy.com/training/digital-transformation">digital transformation</a>.</p> <p>Here are some more tidbits from his presentation including two examples of brands that are doing video and mobile well right now.</p><p><a href="https://econsultancy.com/blog/65559-thechive-and-philips-why-mobile-and-video-works/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65469 2014-09-18T10:38:00+01:00 2014-09-18T10:38:00+01:00 A mini-guide to evaluating new digital marketing tools Jo Hill <p><strong>Last week, as the world’s media dissected the details of the Apple Watch and iPhone 6, I spent an inspiring day mentoring at <a href="http://seedcamp.com/seedcamp-week" target="_blank">Seedcamp Week London</a>, where some of Europe’s most promising new startups are immersed into the Seedcamp system of networks, learning, and capital raising. </strong></p> <p>The 28 startups taking part were getting ready to shake up a variety of sectors, from music, retail and design to healthcare, property and more.</p> <p>I didn’t get to meet them all but I did spend time with two that are creating new <a href="https://econsultancy.com/blog/64764-24-resources-and-tools-to-inspire-digital-marketing-beginners">digital marketing tools</a> which piqued my interest.</p><p><a href="https://econsultancy.com/blog/65469-a-mini-guide-to-evaluating-new-digital-marketing-tools/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65249 2014-07-28T15:31:00+01:00 2014-07-28T15:31:00+01:00 Five technologies that are changing the way brands make content Sam Oakley <p><strong>Five years ago if you were a brand and you wanted to make a video, you went to a video agency, begged them to make it more viral than h5n1 and paid through the nose for the privilege. </strong></p> <p>If you wanted an infographic you went to a design agency, if you wanted to write editorial you went to a PR agency etc…</p> <p>Your content creation was almost completely outsourced and, unless you had a reasonably serious budget, a great <a href="https://econsultancy.com/blog/64434-16-content-marketing-examples-that-hit-the-sweet-spot">content marketing campaign</a> was probably beyond you.  </p> <p>That couldn’t be further from the truth today, brands have a wealth of tools that allow them to create highly professional content without the traditional agency brief.</p> <p>The following are just five examples of the kinds of companies that are driving this change.</p><p><a href="https://econsultancy.com/blog/65249-five-technologies-that-are-changing-the-way-brands-make-content-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65109 2014-07-01T13:15:00+01:00 2014-07-01T13:15:00+01:00 Which types of content are most important for ecommerce? David Moth <p><strong>Content marketing has been a hot topic in digital for more than a year, but many brands still struggle with the challenge of how to integrate content seamlessly into the ecommerce experience.</strong></p> <p>One of our recent surveys found that only 38% of in-house marketers have a defined content marketing strategy, despite 76% saying they are producing significantly more content than they were 12 months ago.</p> <p>To help brands overcome these challenges Econsultancy and EPiServer have published a new report entitled <em><strong><a href="https://econsultancy.com/reports/where-content-and-commerce-collide">Where Content and Commerce Collide</a></strong>.</em> </p> <p>It examines how digital content can be combined with ecommerce in order to create more engaging and successful websites.</p> <p>One of the sections in the report, which is based on interviews with UK content and ecommerce professionals, investigates which types of content are most important for driving conversions.</p><p><a href="https://econsultancy.com/blog/65109-which-types-of-content-are-most-important-for-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>