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I attended the Adobe Symposium 2015 in London a couple of weeks ago and caught up with John Travis, Adobe’s VP of EMEA Marketing.
We spoke about customer experience: Its increasing importance within marketing, the way it is impacting the way we do business as a whole, and what brands can do to create a consistently positive experience for their customers.
Each month we publish a round-up of the best branded Instagram videos we’ve seen in the past 30 days or so.
These posts always seem to go down well, so I thought I’d put together a list of all the things I’ve learnt about Instagram branded videos from the countless hours I’ve spent trawling the site for examples.
GIF and video backgrounds are spreading.
Focus on enjoyable customer experiences has led many to create focused, unfussy websites that provide clear messages and unforgettable images.
Open source platforms and social media have played a large part in perpetuating this trend. The rise of the smartphone means we're more comfortable with scrolling experiences, so content can be dispersed down the page.
Welcome to our monthly round-up of the best branded videos that Instagram has to offer.
This month we’ll be covering everything from death-defying BMX stunts to great white sharks and skateboarding cats.
BT’s "you got an ology?", The Smash Martians, J.R. Hartley. Certain adverts from the pre-internet era seem to have stuck in the collective consciousness of UK consumers.
Some campaigns have ‘ear-wormed’ into our minds, others have worked through emotional appeal, humour, uniqueness or timeliness.
If you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels.
It’s supposed to teach us not to believe everything you hear, but when scaling digital in the Asian market it’s more important than ever not to let misconceptions hold sway.
If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it's that people have a voracious appetite for video.
It should be no surprise then that more than four out of every five marketers plans to use video in their email campaigns in the future.
My last article explored the best way to design the video ad teaser experience, this time we’ll consider the full engagement video experience.
A few weeks back I wrote a post about how the top five UK ecommerce brands use Pinterest.
As you can probably tell by reading some of my posts I’m a sucker for video content, so today I’m going to be focusing on those same brands but looking at their activity on YouTube.
It’s no secret that appealing to people’s emotions is one of the best ways to get them to engage with your content, and one of the best ways to create an emotional experience is through videos.
As it’s Friday, and sunny, and I’m nervously wondering whether I’m going to make it out the other side of my impending stag weekend with a single shred of dignity intact, let’s take a look at some lovely emotional video content.
As consumer attention increasingly becomes a finite resource, how do you get people to spend more time with your video ads?
Ecommerce brands have embraced content marketing over the past couple of years.
Of course some, like Net-A-Porter, have used content effectively long before it became a buzzword.
However, while some are using content well, others just seem to be ticking boxes and failing to incorporate content fully.
In this post, I'll look at how ecommerce brands should be using content, and some of the mistakes to avoid.