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My last article explored the best way to design the video ad teaser experience, this time we’ll consider the full engagement video experience.
A few weeks back I wrote a post about how the top five UK ecommerce brands use Pinterest.
As you can probably tell by reading some of my posts I’m a sucker for video content, so today I’m going to be focusing on those same brands but looking at their activity on YouTube.
It’s no secret that appealing to people’s emotions is one of the best ways to get them to engage with your content, and one of the best ways to create an emotional experience is through videos.
As it’s Friday, and sunny, and I’m nervously wondering whether I’m going to make it out the other side of my impending stag weekend with a single shred of dignity intact, let’s take a look at some lovely emotional video content.
As consumer attention increasingly becomes a finite resource, how do you get people to spend more time with your video ads?
Ecommerce brands have embraced content marketing over the past couple of years.
Of course some, like Net-A-Porter, have used content effectively long before it became a buzzword.
However, while some are using content well, others just seem to be ticking boxes and failing to incorporate content fully.
In this post, I'll look at how ecommerce brands should be using content, and some of the mistakes to avoid.
How traditional techniques within video editing, have adapted to the new environment of paid advertising on YouTube.
In the era of online video, digital marketers can find ourselves so caught up in new developments that we forget that film has been around for over a hundred years.
It’s past the mid-November point now, so guess what that means?
Yes, it’s year-end list time! So prepare yourself for a constant rush of similar articles flooding in for your perusal, enjoyment and no small amount of fury, depending on how much you like to argue with expert opinion and cold hard facts.
I’ve already compiled my ‘Top 107 cotton-bud techniques’ and ’28 cute puppies that are emotionally detached from their overbearing owners’ lists, which I’ll publish here in the forthcoming weeks.
There are major differences between the results that search engines deliver on phones and computers.
How can marketers structure their search strategy to maximise results?
Figures from 2013 found that nearly 20% of the average adult American’s daily media consumption was on mobile devices, a trend that is only accelerating.
Echoing this, search queries on mobile devices grew five-fold in the last two years, according to Google.
I've kept this list simple and it's a fairly accurate idea of what I use day-to-day.
I didn't use any of these tools when I started working on the Econsultancy blog. I'm still not an advanced content creator but I do have some small tricks up my sleeve.
Take a look at this list of tools to aid you in your image, video and text travails.
Video is the best marketing tool for inspiring trust and the smartphone is the device to achieve intimacy with the consumer.
Finally, social is the environment in which brands encounter the consumer.
These were the assertions of Russell Zack of Kaltura, speaking at a recent IAB event on digital transformation.
Here are some more tidbits from his presentation including two examples of brands that are doing video and mobile well right now.
Last week, as the world’s media dissected the details of the Apple Watch and iPhone 6, I spent an inspiring day mentoring at Seedcamp Week London, where some of Europe’s most promising new startups are immersed into the Seedcamp system of networks, learning, and capital raising.
The 28 startups taking part were getting ready to shake up a variety of sectors, from music, retail and design to healthcare, property and more.
I didn’t get to meet them all but I did spend time with two that are creating new digital marketing tools which piqued my interest.
Five years ago if you were a brand and you wanted to make a video, you went to a video agency, begged them to make it more viral than h5n1 and paid through the nose for the privilege.
If you wanted an infographic you went to a design agency, if you wanted to write editorial you went to a PR agency etc…
Your content creation was almost completely outsourced and, unless you had a reasonably serious budget, a great content marketing campaign was probably beyond you.
That couldn’t be further from the truth today, brands have a wealth of tools that allow them to create highly professional content without the traditional agency brief.
The following are just five examples of the kinds of companies that are driving this change.