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Posts tagged with Vince

How far should Google go with its 'brand' boost?

Google loves brands. Google's Vince update was referred to by many as 'the brand update' because major brands seemed to benefit most from it.

That Google would seek ways to incorporate 'brand equity' into its algorithm is not entirely surprising. After all, in many cases, there's an argument to be made that the websites of recognized brands are more likely to offer Google's users what they're searching for when it comes to particular queries.

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