Posts tagged with Vine

How to use content marketing and Twitter Cards to boost your app downloads

Twitter's efforts to bring more eyeballs, and thus ad revenue, back to its web experience and branded apps have given content marketers reason to jump for joy.

Here is a breakdown of the current expanded tweets ecosystem, and some targeted strategy for app-based businesses.

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Brands that use Vine: five great vs. five bad examples

Twitter's Vine launched to much fanfare at the beginning of the year and brands have been quick to experiment with the video sharing tool to both promote their products and generally have a bit of fun.

Unfortunately too many brands seem to think that just because it’s a throwaway six-second clip they don’t have to put much effort into it, so the clips often end up looking quite messy and of poor quality.

Similarly the temptation is often to try and cram as much as you can into the short time frame, which can make it difficult to work out what's going on in the clip.

In my opinion, the best examples use a single continuous clip or motion capture so the viewer doesn't have to try and take in several different camera angles in just six seconds. I would suggest that unless there's a particuarly pressing need, Vines should be limited to around three of four different shots otherwise it can dilute the impact.

Furthermore, it's a good idea to mount the phone on something so that the video doesn't look too shaky.

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Why your brand should get creative now with visual content marketing

According to Toprank CEO Lee Odden’s recent SES London session, content marketing at its very minimum needs to include: brand leadership, customer empathy, storytelling and creativity.

Here are three reasons why some of that creativity should be visual, regardless of your brand or industry.

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Six fashion retailers that use Twitter's Vine

When Vine appeared in the App Store last month opinion was somewhat divided – some thought it was a great new tool for communicating with consumers, while some thought Twitter had just reinvented the Gif.

Even so, it was no surprise that brands were quick to start experimenting with the new app to see how consumers would react.

We’ve already looked at seven Premier League clubs that are using Vine to gives fans a look behind the scenes, and here are six retailers that have jumped onboard with Twitter’s new platform.

The images below are Gifs so may take a second to load, but you can click on them to link to the original Vine...

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Seven Premier League clubs that use Twitter's Vine

In general, Premier League clubs were quick to see the potential of social marketing as it’s obviously a great way of communicating with fans.

We’ve previously blogged data that shows Chelsea are the top club in terms of social visibility, as well taking a more in-depth look at Manchester City’s social strategy.

And to find out which teams are most on-the-ball with new developments, I thought it would be interesting to look at which clubs have begun using Twitter’s new Vine app.

For the uninitiated, Vine is an iOS app that allows users to post six second video clips through Twitter. The images below are Gifs so may take a second to load, but you can click on them to link to the original Vine...

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Tackling Twitter and Pinterest in 2013

While we have seen Twitter gradually embraced by most companies over the past five years, newcomer Pinterest didn't even exist that long ago and now we are basing strategies on it.

With our shift in attitude toward the effectiveness and importance of social media to marketers and comsumers alike, we are ever looking to the future of these platforms.

With Twitter's release of Vine (and the resurgence of animated gifs everywhere) and their flipflop in openness with their APIs, it's important to stay one step ahead of the game.

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Do brands need to care about Vine?

It launched, like no other social network before it, with instructions on how to create the perfect steak tartare and very quickly, became all about spam, pornography and regulation. 

Vine is one of the raft of new launches from Twitter. It’s novel, it’s got some spammy teething problems and it’s already had its first #fail

But, assuming that all of this can be fixed (and this is social behemoth Twitter we’re talking about, so that’s a fair assumption) what does Vine mean for brands?

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Q&A: Jeremiah Owyang on Community Manager Appreciation Day

The role of a community manager is one that is becoming more strategic by the day in over all digital strategy.

While different brands may have different needs and approach, the impact and benefits of opening up discourse with your community/customers is such that everyone benefits, and hence the community manager is in high demand around the world.

Since today is Community Manager Appreciation Day (#CMAD) we are releasing the fourth and final installment in our series by JD Waldow on Online Communities, as well as getting some insights into the profession and the holiday created to celebrate it from none other than the day's creator, Jeremiah Owyang.

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Three reasons why Twitter's Vine is the future of content marketing

Yesterday Twitter's CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers.

This is a big deal to many because it was using the tech behind Vine, a video sharing startup acquired by Twitter.

It should be a big deal to content marketers everywhere because it's a glimpse into the future. 

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Could Vine be Microsoft's first real social media hit?

Here's an obvious but sometimes forgotten social media factoid: the most successful services of the past several years have been created by upstarts.

Microsoft, Yahoo and even Google? They haven't had much luck building a homegrown success. The big names in social media, from Facebook to Twitter and MySpace to YouTube, were all created by little guys.

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