Posts tagged with Viral Marketing

The social strategy behind Kim Kardashian’s #InternationalWomensDay nude tweets

Yep, that was a legitimate strategy and depending on your perspective on Mrs Kardashian-West, its performance may surprise you.

In case you were not aware Kim has spent 48 hours giving a masterclass in leveraging social media and getting a significant return on her investment. 

In a time where marketers are more than over “trendjacking”, Kim Kardashian seemingly "by accident" proved that it can still be done, if executed correctly.

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How the NHS used social media to triple blood donor registrations

The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.

In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.

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robert dyas

Five questions raised by that viral Robert Dyas ad

We so very rarely see quirky or 'marmite' video creative where brands are perceived to be taking a risk.

That's especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).

This is partly why Robert Dyas' new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.

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14 intriguing and mysterious examples of online movie marketing

While foraging around the internet I noticed a wonderful thing. The Blair Witch Project website is still live.

I assumed that much like all movie marketing websites that are more than two years old, it would have been shut down or repurposed as a DVD product page.

Then again, The Blair Witch Project website is far more important and era-defining than any other traditional movie homepage with simple links to trailers and cast & crew biographies. 

In 1999 I was beginning to use the internet for the first time and I was part of the gullible first-wave of audience members who truly believed that The Blair Witch Project was a genuine documentary. Thanks to its website fleshed out with fake news reports, interviews, a history of the Blair witch and stills from the evidence room.

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An ad campaign doesn’t always go viral, but when it does…

It's very rare that an ad campaign truly goes viral. But when it does it becomes part of our language, its slogan is repeated by people way beyond the commercials, and the bounce for the brand can be huge.

To give some inspiration for your next effort, here are a few noteworthy examples from the United States.

And for a different take on this topic, read Econsultancy's other posts on why social video doesn't have to go viral to make an impact, and a run through of the top 20 Super Bowl ads of all time.

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Should your brand aspire to be a Rebecca Black?

If you haven’t heard of Rebecca Black over the past few weeks you’ve probably been hiding under a rock. The 13 year old girl from California has become an overnight pop sensation after her music video went viral on YouTube, Facebook and Twitter. 

Once again the phenomenal power of social media reigns supreme.

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Q&A: Richard Spalding of The 7th Chamber on viral marketing

Richard Spalding is CEO and co-founder of Diffusion Media Group, which runs viral marketing agency The 7th Chamber, as well as social media marketing agency Grape Digital.

The company recently sold entertainment site Kontrabrand to Dennis Publishing for an undisclosed sum. I've been talking to Richard about the sale, and his plans for the future...

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The Seven Twitter Sins: Twitter spam techniques

Twitter is a wonderful service. But it isn't perfect. The popular microblogging service is increasingly the target of spam techniques that threaten the service's utility and value.

Here the the seven techniques that spammers are employing on Twitter...

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Microsoft exec: no growth in online ad spend until 2012

The general consensus seems to be that the Great Recession will end sooner than later and, even if we've got some permanent scars, most of us in Internet Land will get back to business as usual.

But what if that's not the case? What if online publishers should be preparing for a protracted period of little to no growth in online ad spend?

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