Posts tagged with Virgin America

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10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog.

Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. IKEA and Lowe's).

Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!

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12 of my favourite ad campaigns from the last 12 months

A look at the most interesting, captivating and successful ad campaigns that straddled the latter half of 2014 and the front half of 2015.

Normally something like this is reserved for the traditional year-end lists, however the period between June 2014 and this month is the eligibility period of The Masters of Marketing awards, so I thought this was a good enough excuse to buck with tradition.

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10 best branded Instagram videos from December 2014

There’s even less Christmas cheer in this collection of Instagram videos from December than there was in our monthly Vine round-up.

In fact there’s only one festive themed example here, with New Year’s Eve providing much more inspiration.

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18 reasons to love Virgin’s BLAH Airlines content marketing campaign

Every once in a while a campaign comes along that just puts a massive smile on this churlish blog team’s face. 

Virgin America is having an excellent year in the digital world. In June it managed to turn the process of booking a flight into a joyous process with its brand new website (as thoroughly documented in Ben Davis’s 30 little things I love about the new Virgin America website).

It’s also excelling itself in the world of social video. I'm a huge fan of its branded Instavids.

This week sees the launch of a gigantic multichannel, world-building content campaign that is as hilarious as it is inventive. It’s also kind of boring and an expert lesson in what not to do on almost every digital channel in existence. 

Welcome to BLAH Airlines. Here's why it's so brilliant.

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Create customer experiences that people remember

The nirvana for marketers is creating customer experiences that people remember and want to share, but what customers actually crave is human to human interaction and this can be a challenge in a digital landscape when often there is no human contact.

When was the last time you had a digital experience that you truly remembered?

I was at a conference recently where the corporate anthropologist Michael Henderson was giving a presentation.

It was a truly fascinating view into anthropology, which being honest I knew absolutely nothing about, he translated his studies of people and cultures over the years into today’s focus on customer experience.

His findings were fascinating and he summed up by saying the interactions we crave and remember are those human to human moments and it’s not about hi-tech but about hi-touch.

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Twitter showdown: Virgin America vs United

For today's Twitter showdown, we're moving away from the shelves and into the skies. With a look to two of the most talked about airlines, we're pitting Virgin America against United Airlines.

With different approaches to social media, which airline do you think will win today's social media media battle?

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Virgin America: flying social media into the abyss

How to Win Friends and Influence People by Dale Carnegie is a classic book. First published in 1937 for individuals, over half a century later, brands now find themselves seeking friends and influence too.

But if U.S. airline Virgin America's latest attempt to woo influencers on Twitter is any indication, a book isn't needed. What is? Free product.

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Marketers love Promoted Tweets, but why wouldn't they?

After years of speculation, Twitter recently launched an advertising platform of its own. After nearly two months in the wild, some of the marketers who jumped on board to use it first are speaking out.

What they're saying is not entirely surprising: Promoted Tweets are wonderful.

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Flash versus HTML5: Virgin America breaks up with Flash

The battle between Adobe Flash and HTML5 is a subject that looks like it will be receiving a lot of attention in 2010. That has a lot to do with the iPad, which, like the iPhone, isn't expected to support Flash.

Some believe HTML5 could kill off Flash (and for that matter Silverlight), others don't. Of course, the full HTML5 spec probably won't be finished for another decade, but the debate over HTML5 and its impact on Flash is heating up because subsets of it are available and being adopted.

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