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Posts tagged with Virgin Atlantic

iBeacon trials: 13 brands trying to find a use case

You’ve probably heard about iBeacons. It's the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology.

At least that’s what people generally perceive to be the case due to consumer indifference to the other technologies I mentioned, as well as the fact that history proves that the safe bet is generally with Apple.

Though it's worth noting that the technology is also available in the latest Android handsets.

At the time of writing iBeacons are still in the trial phase, but hopefully one of the global brands currently experimenting with them will prove that they can be used as a successful marketing or commerce tool. 

To find out more about how the technology works, read my post investigating what iBeacons are and why marketers should care...


Q&A: Allison Wightman of Virgin Atlantic

Allison WightmanAllison Wightman is head of e-business for Virgin Atlantic, with responsibility for the global flagship Virginatlantic.com, about a dozen associated sub-sites, Commercial Insight and Database Marketing.

We talked about how the airline achieved a 40-to-1 ROI using attribution modelling to manage the online marketing campaigns and attribute sales to the correct channel. The topic is one that will be addressed at the Econsultancy Peer Summit on June 2 in New York City.