tag:econsultancy.com,2008:/blog/tags/virtual-reality Posts tagged with "virtual reality" from the Econsultancy blog 2018-08-14T12:33:08+01:00 tag:econsultancy.com,2008:BlogPost/70261 2018-08-14T12:33:08+01:00 2018-08-14T12:33:08+01:00 Why are VR headset sales declining? Nikki Gilliland <p><strong>Back in 2016, virtual reality was tipped to be the next big thing, set to offer consumers an exciting, immersive, and entirely addictive technology experience.</strong></p> <p>With high equipment costs and limited content, however, VR has remained a somewhat niche concept - adopted by gaming enthusiasts and (arguably) shunned by mainstream audiences.</p><p><a href="https://econsultancy.com/blog/70261-why-are-vr-headset-sales-declining/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70117 2018-07-03T10:21:00+01:00 2018-07-03T10:21:00+01:00 Creative and design leaders are more worried than excited about emerging tech in 2018 [stats] Rebecca Sentance <p><strong>Creativity is all about new ideas, thinking outside the box, making intuitive leaps and approaching problems in innovative ways.</strong></p> <p>Because of this, you might assume that the creative and design industries would be at the front of the queue to embrace emerging technology and start incorporating it into their day-to-day work.</p><p><a href="https://econsultancy.com/blog/70117-creative-and-design-leaders-are-more-worried-than-excited-about-emerging-tech-in-2018-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69818 2018-02-22T09:50:26+00:00 2018-02-22T09:50:26+00:00 Six of the latest brands using VR technology Nikki Gilliland <p><strong>It’s a trend that typically gets people talking, but so far, brands have been somewhat reluctant to invest in VR technology. </strong></p> <p>There’s a good reason why, as consumers have appeared similarly reluctant to buy into the headsets that go along with it.</p><p><a href="https://econsultancy.com/blog/69818-six-of-the-latest-brands-using-vr-technology/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69373 2017-08-25T10:28:51+01:00 2017-08-25T10:28:51+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>A vintage roundup this week – some joyful VR stories (including animals), the future of groceries, new electric vans, and a rather visceral design for a phone charger.</strong></p> <p>What are you waiting for?</p><p><a href="https://econsultancy.com/blog/69373-the-most-joyful-digital-news-stories-from-the-last-week-7/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69243 2017-07-13T12:00:48+01:00 2017-07-13T12:00:48+01:00 Is it time to put the kibosh on the VR hype? Patricio Robles <p><strong>In early 2016, Facebook CEO Mark Zuckerberg took to the stage at Samsung's Mobile World Congress in Barcelona to talk about virtual reality (VR).</strong></p><p><a href="https://econsultancy.com/blog/69243-is-it-time-to-put-the-kibosh-on-the-vr-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68793 2017-02-14T15:00:00+00:00 2017-02-14T15:00:00+00:00 Is the VR craze mostly hype? Patricio Robles <p><strong>Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been <a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality/">jumping on the bandwagon</a>. <a href="https://econsultancy.com/blog/68401-virtual-reality-content-marketing-s-next-big-trend/">Examples</a> of experimentation <a href="https://econsultancy.com/blog/67834-why-virtual-reality-is-the-ultimate-storytelling-tool-for-marketers/">abound</a>, and expectations <a href="https://econsultancy.com/blog/68054-pat-symonds-cto-of-williams-on-why-vr-will-shape-the-future-fan-experience-of-f1/">are high</a>.</strong></p> <p>But are the expectations for VR's revolutionary potential too grandiose?</p><p><a href="https://econsultancy.com/blog/68793-is-the-vr-craze-mostly-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68442 2016-10-24T14:54:12+01:00 2016-10-24T14:54:12+01:00 Microsoft's Hololens: A review of the 'mixed reality' headset David Moth <p><strong>Last week Microsoft kindly invited me along to their London offices to try out the snazzy new Hololens.</strong></p> <p>I’ve used several different virtual reality experiences in the past, and have always been blown away by them.</p><p><a href="https://econsultancy.com/blog/68442-microsoft-s-hololens-a-review-of-the-mixed-reality-headset/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68401 2016-10-13T15:49:00+01:00 2016-10-13T15:49:00+01:00 Virtual reality: Content marketing’s next big trend Juliet Stott <p><strong>In my opinion, virtual reality is set to become <em>the</em> content marketing trend for 2017.  </strong></p> <p>Many of the tech giants are making a play to dominate this space. Today Sony has launched its Playstation VR, which is compatible with the existing 40m PS4s already in use.</p><p><a href="https://econsultancy.com/blog/68401-virtual-reality-content-marketing-s-next-big-trend/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68261 2016-10-11T15:27:44+01:00 2016-10-11T15:27:44+01:00 Brand VR: Five of the best non-gimmicky experiences so far Ben Davis <p><strong>Virtual reality ranks alongside artificial intelligence as one of the most over-used marketing phrases in 2016.</strong></p> <p>So far brand experiences have varied in quality, but a few companies have successfully used VR to good effect, rather than as a gimmick.</p> <p>Here are five brands who have made a good fist of VR in its current form.</p><p><a href="https://econsultancy.com/blog/68261-brand-vr-five-of-the-best-non-gimmicky-experiences-so-far/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68024 2016-07-05T14:26:11+01:00 2016-07-05T14:26:11+01:00 GSK migraine simulator demonstrates AR/VR potential for healthcare marketing Patricio Robles <p><strong>Healthcare marketing might not be one of the most obvious applications of augmented reality (AR) and virtual reality (VR) technology.</strong></p> <p>However a new GlaxoSmithKline (GSK) campaign shows the very real potential.</p><p><a href="https://econsultancy.com/blog/68024-gsk-migraine-simulator-demonstrates-ar-vr-potential-for-healthcare-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67833 2016-05-23T11:01:20+01:00 2016-05-23T11:01:20+01:00 Virtual reality: Three more brands dipping their toes in Ben Davis <p><strong>Virtual reality is either the emperor's new clothes or the most exciting area of media today.</strong></p> <p>Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.</p> <p>Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.</p><p><a href="https://econsultancy.com/blog/67833-virtual-reality-three-more-brands-dipping-their-toes-in/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67843 2016-05-12T12:49:17+01:00 2016-05-12T12:49:17+01:00 VR, bots & growth hacking: Why should marketers care? David Moth <p><strong>Virtual reality, bots and growth hacking are perhaps the most exciting and over-used buzzwords in our industry today.</strong></p> <p>But do marketers really need to pay them much attention?</p> <p>It’s very easy to become jaded by the constant talk of creating immersive virtual experiences, when in reality all of your conversions come from email marketing. </p> <p><a href="https://econsultancy.com/blog/67843-vr-bots-growth-hacking-why-should-marketers-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67834 2016-05-12T11:21:00+01:00 2016-05-12T11:21:00+01:00 Why Virtual Reality is the ultimate storytelling tool for marketers Nikki Gilliland <p><strong>Dominic Collins knows a thing or two about the power of new technology.</strong></p> <p>And the good news is he's one of the speakers at this year’s <a href="https://econsultancy.com/events/future-of-digital-marketing-london/">Future of Digital Marketing</a> event, where he'll be giving an insight into why marketers need to care about virtual reality.</p><p><a href="https://econsultancy.com/blog/67834-why-virtual-reality-is-the-ultimate-storytelling-tool-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67819 2016-05-06T14:44:15+01:00 2016-05-06T14:44:15+01:00 10 fine digital marketing stats from this week Ben Davis <p><strong>This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".</strong></p> <p>As usual, it would be remiss of me not to plug Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>, too.</p><p><a href="https://econsultancy.com/blog/67819-10-fine-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67766 2016-04-21T12:26:00+01:00 2016-04-21T12:26:00+01:00 10 examples of great travel marketing campaigns Ben Davis <p><strong>Great marketing creative is always popular on the Econsultancy blog.</strong></p> <p>Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. <a href="https://econsultancy.com/blog/67694-10-examples-of-great-ikea-marketing-creative/">IKEA</a> and <a href="https://econsultancy.com/blog/67729-10-creative-digital-marketing-campaigns-from-lowe-s/">Lowe's</a>).</p> <p>Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!</p><p><a href="https://econsultancy.com/blog/67766-10-examples-of-great-travel-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67713 2016-04-14T10:03:24+01:00 2016-04-14T10:03:24+01:00 Augmented Reality vs. Virtual Reality: where should brands focus? Patricio Robles <p><strong>Augmented reality and virtual reality are the source of growing buzz.</strong></p> <p>For brands interested in exploring them, which is the more worthy technology?</p><p><a href="https://econsultancy.com/blog/67713-augmented-reality-vs-virtual-reality-where-should-brands-focus/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67585 2016-03-04T02:00:00+00:00 2016-03-04T02:00:00+00:00 10+ of the best APAC digital marketing stats from February 2016 Ben Davis <p><strong>29 Days later and it's time for another stats roundup from the Asia Pacific region.</strong></p> <p>February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.</p><p><a href="https://econsultancy.com/blog/67585-10-of-the-best-apac-digital-marketing-stats-from-february-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67391 2016-01-11T10:47:00+00:00 2016-01-11T10:47:00+00:00 The Boursin Sensorium: using Virtual Reality to sell soft cheese Ben Davis <p><strong>There is no better time for brands to use virtual reality as part of a PR or new product push.</strong></p> <p>Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.</p> <p>That's why the Boursin Sensorium was such an effective piece of <a href="https://econsultancy.com/blog/65230-10-very-cool-examples-of-experiential-marketing/">experiential marketing</a> in 2015, and worthy of a <a href="http://www.festivalofmarketing.com/awards?_ga=1.85707167.762110302.1450191097">Masters of Marketing</a> award.</p><p><a href="https://econsultancy.com/blog/67391-the-boursin-sensorium-using-virtual-reality-to-sell-soft-cheese/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67375 2016-01-05T14:18:00+00:00 2016-01-05T14:18:00+00:00 Five reasons VR skeptics are missing the point Ben Davis <p><strong>I hate to start the year with such a passive aggressive headline, but I hope the reader doesn't take it personally.</strong></p> <p>Throughout the course of 2015, I went from being ambivalent about virtual reality, thinking of it as tangential to marketing, to a state of full-on positivity and expectation.</p> <p>Here's why I think VR skeptics are missing the point.</p><p><a href="https://econsultancy.com/blog/67375-five-reasons-vr-skeptics-are-missing-the-point/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67331 2015-12-18T10:09:00+00:00 2015-12-18T10:09:00+00:00 14 predictions for mobile marketing trends in 2016 Jack Simpson <p><strong>In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be. </strong></p> <p>Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me. </p><p><a href="https://econsultancy.com/blog/67331-14-predictions-for-mobile-marketing-trends-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67068 2015-10-26T10:26:00+00:00 2015-10-26T10:26:00+00:00 What's next for customer experience in retail stores? Ben Davis <p><strong>No wonder <a href="https://econsultancy.com/training/courses/creating-superior-customer-experiences/">customer experience</a> is such a hot topic - we all shop and we all know when we don't like a store.</strong></p> <p>But customer experience in retail can be a catwalk for the emperor's new clothes.</p> <p>Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?</p><p><a href="https://econsultancy.com/blog/67068-what-s-next-for-customer-experience-in-retail-stores/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67078 2015-10-21T10:24:00+01:00 2015-10-21T10:24:00+01:00 Three examples of brands experimenting with virtual reality Ben Davis <p><strong>Sure, we're all talking about VR, but which brands are already using it?</strong></p> <p>Here are three examples of early adopters, from publishing, travel and fashion.</p> <p>And for more on VR, see <em><a href="https://econsultancy.com/reports/a-marketers-guide-to-virtual-reality">A Marketer's Guide to Virtual Reality</a>.</em></p><p><a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66854 2015-08-25T09:20:00+01:00 2015-08-25T09:20:00+01:00 Why you should consider marketing via Google Street View Trusted Farooq Bhatti <p>Street View Trusted, formerly known as Google Business View, is a tool for businesses to showcase their premises via a virtual tour hosted on the world’s leading search engine. </p><p><a href="https://econsultancy.com/blog/66854-why-you-should-consider-marketing-via-google-street-view-trusted/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66614 2015-06-24T11:52:00+01:00 2015-06-24T11:52:00+01:00 Will virtual reality revolutionise the travel industry? Patricio Robles <p><strong><a href="https://econsultancy.com/reports/a-marketers-guide-to-virtual-reality/">Virtual reality technology</a> can be downplayed as being limited to only niche applications. </strong></p> <p>Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.</p> <p>However brands in the travel industry are already exploring how they can use it to market and sell more effectively.</p><p><a href="https://econsultancy.com/blog/66614-will-virtual-reality-revolutionise-the-travel-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66587 2015-06-15T14:03:00+01:00 2015-06-15T14:03:00+01:00 10 ways marketers can use Virtual Reality right now Martin Talks <p><strong>Virtual Reality (‘VR’) gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there. </strong></p> <p>As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers. </p><p><a href="https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66548 2015-06-09T10:10:00+01:00 2015-06-09T10:10:00+01:00 Q&A: Martin Talks on VR and digital marketing Graham Charlton <p><strong>VR looks set to become more mainstream, but what implications does this have for marketing? </strong></p> <p>I've been talking to Martin Talks, founder of <a href="http://www.10xarmy.com/">10x Army</a>, a wearable tech and IoT company which specialises in virtual reality (VR). </p> <p>He'll be speaking at our <a href="https://econsultancy.com/events/future-of-digital-marketing/?utm_source=BLOG&amp;utm_medium=BLOG%20LINKS&amp;utm_campaign=FODM%20BLOG">Future of Digital Marketing conference </a>this week, looking at VR and digital marketing. </p><p><a href="https://econsultancy.com/blog/66548-q-a-martin-talks-on-vr-and-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>