tag:econsultancy.com,2008:/blog/tags/virtual-reality Posts tagged with "virtual reality" from the Econsultancy blog 2017-08-25T10:28:51+01:00 tag:econsultancy.com,2008:BlogPost/69373 2017-08-25T10:28:51+01:00 2017-08-25T10:28:51+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>A vintage roundup this week – some joyful VR stories (including animals), the future of groceries, new electric vans, and a rather visceral design for a phone charger.</strong></p> <p>What are you waiting for?</p><p><a href="https://econsultancy.com/blog/69373-the-most-joyful-digital-news-stories-from-the-last-week-7/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69243 2017-07-13T12:00:48+01:00 2017-07-13T12:00:48+01:00 Is it time to put the kibosh on the VR hype? Patricio Robles <p><strong>In early 2016, Facebook CEO Mark Zuckerberg took to the stage at Samsung's Mobile World Congress in Barcelona to talk about virtual reality (VR).</strong></p><p><a href="https://econsultancy.com/blog/69243-is-it-time-to-put-the-kibosh-on-the-vr-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68793 2017-02-14T15:00:00+00:00 2017-02-14T15:00:00+00:00 Is the VR craze mostly hype? Patricio Robles <p><strong>Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been <a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality/">jumping on the bandwagon</a>. <a href="https://econsultancy.com/blog/68401-virtual-reality-content-marketing-s-next-big-trend/">Examples</a> of experimentation <a href="https://econsultancy.com/blog/67834-why-virtual-reality-is-the-ultimate-storytelling-tool-for-marketers/">abound</a>, and expectations <a href="https://econsultancy.com/blog/68054-pat-symonds-cto-of-williams-on-why-vr-will-shape-the-future-fan-experience-of-f1/">are high</a>.</strong></p> <p>But are the expectations for VR's revolutionary potential too grandiose?</p><p><a href="https://econsultancy.com/blog/68793-is-the-vr-craze-mostly-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68442 2016-10-24T14:54:12+01:00 2016-10-24T14:54:12+01:00 Microsoft's Hololens: A review of the 'mixed reality' headset David Moth <p><strong>Last week Microsoft kindly invited me along to their London offices to try out the snazzy new Hololens.</strong></p> <p>I’ve used several different virtual reality experiences in the past, and have always been blown away by them.</p><p><a href="https://econsultancy.com/blog/68442-microsoft-s-hololens-a-review-of-the-mixed-reality-headset/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68401 2016-10-13T15:49:00+01:00 2016-10-13T15:49:00+01:00 Virtual reality: Content marketing’s next big trend Juliet Stott <p><strong>In my opinion, virtual reality is set to become <em>the</em> content marketing trend for 2017.  </strong></p> <p>Many of the tech giants are making a play to dominate this space. Today Sony has launched its Playstation VR, which is compatible with the existing 40m PS4s already in use.</p><p><a href="https://econsultancy.com/blog/68401-virtual-reality-content-marketing-s-next-big-trend/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68261 2016-10-11T15:27:44+01:00 2016-10-11T15:27:44+01:00 Brand VR: Five of the best non-gimmicky experiences so far Ben Davis <p><strong>Virtual reality ranks alongside artificial intelligence as one of the most over-used marketing phrases in 2016.</strong></p> <p>So far brand experiences have varied in quality, but a few companies have successfully used VR to good effect, rather than as a gimmick.</p> <p>Here are five brands who have made a good fist of VR in its current form.</p><p><a href="https://econsultancy.com/blog/68261-brand-vr-five-of-the-best-non-gimmicky-experiences-so-far/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68024 2016-07-05T14:26:11+01:00 2016-07-05T14:26:11+01:00 GSK migraine simulator demonstrates AR/VR potential for healthcare marketing Patricio Robles <p><strong>Healthcare marketing might not be one of the most obvious applications of augmented reality (AR) and virtual reality (VR) technology.</strong></p> <p>However a new GlaxoSmithKline (GSK) campaign shows the very real potential.</p><p><a href="https://econsultancy.com/blog/68024-gsk-migraine-simulator-demonstrates-ar-vr-potential-for-healthcare-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67833 2016-05-23T11:01:20+01:00 2016-05-23T11:01:20+01:00 Virtual reality: Three more brands dipping their toes in Ben Davis <p><strong>Virtual reality is either the emperor's new clothes or the most exciting area of media today.</strong></p> <p>Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.</p> <p>Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.</p><p><a href="https://econsultancy.com/blog/67833-virtual-reality-three-more-brands-dipping-their-toes-in/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67843 2016-05-12T12:49:17+01:00 2016-05-12T12:49:17+01:00 VR, bots & growth hacking: Why should marketers care? David Moth <p><strong>Virtual reality, bots and growth hacking are perhaps the most exciting and over-used buzzwords in our industry today.</strong></p> <p>But do marketers really need to pay them much attention?</p> <p>It’s very easy to become jaded by the constant talk of creating immersive virtual experiences, when in reality all of your conversions come from email marketing. </p> <p><a href="https://econsultancy.com/blog/67843-vr-bots-growth-hacking-why-should-marketers-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67834 2016-05-12T11:21:00+01:00 2016-05-12T11:21:00+01:00 Why Virtual Reality is the ultimate storytelling tool for marketers Nikki Gilliland <p><strong>Dominic Collins knows a thing or two about the power of new technology.</strong></p> <p>And the good news is he's one of the speakers at this year’s <a href="https://econsultancy.com/events/future-of-digital-marketing-london/">Future of Digital Marketing</a> event, where he'll be giving an insight into why marketers need to care about virtual reality.</p><p><a href="https://econsultancy.com/blog/67834-why-virtual-reality-is-the-ultimate-storytelling-tool-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67819 2016-05-06T14:44:15+01:00 2016-05-06T14:44:15+01:00 10 fine digital marketing stats from this week Ben Davis <p><strong>This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".</strong></p> <p>As usual, it would be remiss of me not to plug Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>, too.</p><p><a href="https://econsultancy.com/blog/67819-10-fine-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67766 2016-04-21T12:26:00+01:00 2016-04-21T12:26:00+01:00 10 examples of great travel marketing campaigns Ben Davis <p><strong>Great marketing creative is always popular on the Econsultancy blog.</strong></p> <p>Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. <a href="https://econsultancy.com/blog/67694-10-examples-of-great-ikea-marketing-creative/">IKEA</a> and <a href="https://econsultancy.com/blog/67729-10-creative-digital-marketing-campaigns-from-lowe-s/">Lowe's</a>).</p> <p>Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!</p><p><a href="https://econsultancy.com/blog/67766-10-examples-of-great-travel-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67713 2016-04-14T10:03:24+01:00 2016-04-14T10:03:24+01:00 Augmented Reality vs. Virtual Reality: where should brands focus? Patricio Robles <p><strong>Augmented reality and virtual reality are the source of growing buzz.</strong></p> <p>For brands interested in exploring them, which is the more worthy technology?</p><p><a href="https://econsultancy.com/blog/67713-augmented-reality-vs-virtual-reality-where-should-brands-focus/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67585 2016-03-04T02:00:00+00:00 2016-03-04T02:00:00+00:00 10+ of the best APAC digital marketing stats from February 2016 Ben Davis <p><strong>29 Days later and it's time for another stats roundup from the Asia Pacific region.</strong></p> <p>February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.</p><p><a href="https://econsultancy.com/blog/67585-10-of-the-best-apac-digital-marketing-stats-from-february-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67391 2016-01-11T10:47:00+00:00 2016-01-11T10:47:00+00:00 The Boursin Sensorium: using Virtual Reality to sell soft cheese Ben Davis <p><strong>There is no better time for brands to use virtual reality as part of a PR or new product push.</strong></p> <p>Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.</p> <p>That's why the Boursin Sensorium was such an effective piece of <a href="https://econsultancy.com/blog/65230-10-very-cool-examples-of-experiential-marketing/">experiential marketing</a> in 2015, and worthy of a <a href="http://www.festivalofmarketing.com/awards?_ga=1.85707167.762110302.1450191097">Masters of Marketing</a> award.</p><p><a href="https://econsultancy.com/blog/67391-the-boursin-sensorium-using-virtual-reality-to-sell-soft-cheese/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67375 2016-01-05T14:18:00+00:00 2016-01-05T14:18:00+00:00 Five reasons VR skeptics are missing the point Ben Davis <p><strong>I hate to start the year with such a passive aggressive headline, but I hope the reader doesn't take it personally.</strong></p> <p>Throughout the course of 2015, I went from being ambivalent about virtual reality, thinking of it as tangential to marketing, to a state of full-on positivity and expectation.</p> <p>Here's why I think VR skeptics are missing the point.</p><p><a href="https://econsultancy.com/blog/67375-five-reasons-vr-skeptics-are-missing-the-point/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67331 2015-12-18T10:09:00+00:00 2015-12-18T10:09:00+00:00 14 predictions for mobile marketing trends in 2016 Jack Simpson <p><strong>In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be. </strong></p> <p>Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me. </p><p><a href="https://econsultancy.com/blog/67331-14-predictions-for-mobile-marketing-trends-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67068 2015-10-26T10:26:00+00:00 2015-10-26T10:26:00+00:00 What's next for customer experience in retail stores? Ben Davis <p><strong>No wonder <a href="https://econsultancy.com/training/courses/creating-superior-customer-experiences/">customer experience</a> is such a hot topic - we all shop and we all know when we don't like a store.</strong></p> <p>But customer experience in retail can be a catwalk for the emperor's new clothes.</p> <p>Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?</p><p><a href="https://econsultancy.com/blog/67068-what-s-next-for-customer-experience-in-retail-stores/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67078 2015-10-21T10:24:00+01:00 2015-10-21T10:24:00+01:00 Three examples of brands experimenting with virtual reality Ben Davis <p><strong>Sure, we're all talking about VR, but which brands are already using it?</strong></p> <p>Here are three examples of early adopters, from publishing, travel and fashion.</p> <p>And for more on VR, see <em><a href="https://econsultancy.com/reports/a-marketers-guide-to-virtual-reality">A Marketer's Guide to Virtual Reality</a>.</em></p><p><a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66854 2015-08-25T09:20:00+01:00 2015-08-25T09:20:00+01:00 Why you should consider marketing via Google Street View Trusted Farooq Bhatti <p>Street View Trusted, formerly known as Google Business View, is a tool for businesses to showcase their premises via a virtual tour hosted on the world’s leading search engine. </p><p><a href="https://econsultancy.com/blog/66854-why-you-should-consider-marketing-via-google-street-view-trusted/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66614 2015-06-24T11:52:00+01:00 2015-06-24T11:52:00+01:00 Will virtual reality revolutionise the travel industry? Patricio Robles <p><strong><a href="https://econsultancy.com/reports/a-marketers-guide-to-virtual-reality/">Virtual reality technology</a> can be downplayed as being limited to only niche applications. </strong></p> <p>Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.</p> <p>However brands in the travel industry are already exploring how they can use it to market and sell more effectively.</p><p><a href="https://econsultancy.com/blog/66614-will-virtual-reality-revolutionise-the-travel-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66587 2015-06-15T14:03:00+01:00 2015-06-15T14:03:00+01:00 10 ways marketers can use Virtual Reality right now Martin Talks <p><strong>Virtual Reality (‘VR’) gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there. </strong></p> <p>As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers. </p><p><a href="https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66548 2015-06-09T10:10:00+01:00 2015-06-09T10:10:00+01:00 Q&A: Martin Talks on VR and digital marketing Graham Charlton <p><strong>VR looks set to become more mainstream, but what implications does this have for marketing? </strong></p> <p>I've been talking to Martin Talks, founder of <a href="http://www.10xarmy.com/">10x Army</a>, a wearable tech and IoT company which specialises in virtual reality (VR). </p> <p>He'll be speaking at our <a href="https://econsultancy.com/events/future-of-digital-marketing/?utm_source=BLOG&amp;utm_medium=BLOG%20LINKS&amp;utm_campaign=FODM%20BLOG">Future of Digital Marketing conference </a>this week, looking at VR and digital marketing. </p><p><a href="https://econsultancy.com/blog/66548-q-a-martin-talks-on-vr-and-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>