Posts tagged with Virtual Reality

vr

Augmented Reality vs. Virtual Reality: where should brands focus?

Augmented reality and virtual reality are the source of growing buzz.

For brands interested in exploring them, which is the more worthy technology?

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apac

10+ of the best APAC digital marketing stats from February 2016

29 Days later and it's time for another stats roundup from the Asia Pacific region.

February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.

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boursin sensorium

The Boursin Sensorium: using Virtual Reality to sell soft cheese

There is no better time for brands to use virtual reality as part of a PR or new product push.

Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.

That's why the Boursin Sensorium was such an effective piece of experiential marketing in 2015, and worthy of a Masters of Marketing award.

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vr hive

Five reasons VR skeptics are missing the point

I hate to start the year with such a passive aggressive headline, but I hope the reader doesn't take it personally.

Throughout the course of 2015, I went from being ambivalent about virtual reality, thinking of it as tangential to marketing, to a state of full-on positivity and expectation.

Here's why I think VR skeptics are missing the point.

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14 predictions for mobile marketing trends in 2016

In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be. 

Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me. 

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shop

What's next for customer experience in retail stores?

No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store.

But customer experience in retail can be a catwalk for the emperor's new clothes.

Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?

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vr

Three examples of brands experimenting with virtual reality

Sure, we're all talking about VR, but which brands are already using it?

Here are three examples of early adopters, from publishing, travel and fashion.

And for more on VR, see A Marketer's Guide to Virtual Reality.

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street-view-trusted-logo

Why you should consider marketing via Google Street View Trusted

Street View Trusted, formerly known as Google Business View, is a tool for businesses to showcase their premises via a virtual tour hosted on the world’s leading search engine. 

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Will virtual reality revolutionise the travel industry?

Virtual reality technology can be downplayed as being limited to only niche applications. 

Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.

However brands in the travel industry are already exploring how they can use it to market and sell more effectively.

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Trying the 10x Spex virtual reality viewer for smartphones

10 ways marketers can use Virtual Reality right now

Virtual Reality (‘VR’) gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there. 

As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers. 

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Q&A: Martin Talks on VR and digital marketing

VR looks set to become more mainstream, but what implications does this have for marketing? 

I've been talking to Martin Talks, founder of 10x Army, a wearable tech and IoT company which specialises in virtual reality (VR). 

He'll be speaking at our Future of Digital Marketing conference this week, looking at VR and digital marketing. 

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