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Storytelling in marketing terms isn’t just about producing an advert with a narrative, it’s about telling the story of the ‘brand’ across multiple channels and using various tools and methods.
Storytelling techniques can give credibility and personality to brands both large and small.
You can build more meaningful relationships with customers by either highlighting the people behind the brand, creating a distinct tone of voice across all channels or by using the history of the brand to broaden the richness and authenticity of your story.
Join us at our Festival of Marketing, a two-day celebration of the modern marketing industry held in November, where we have an entire stage devoted to Brand & Creative.
Here speakers will help you find the right story for your brand and teach you to how to grow your business while maintaining culture and brand authenticity.
In the meantime, let's take a look at some other useful case studies.
Here are February's very best branded Vines, including efforts celebrating the month's biggest events: Valentine's Day, the Winter Olympics, Super Bowl and that time when I found my car keys.
Much like January's 14 best branded Vines, I feel it's only right to add some context before the following 72 seconds of entertainment commences, in the form of relaying the latest news about Vine.
Here it is: Vine still hasn't added a search field to its desktop site. Thanks Vine. Thanks a lot.
Anyway, on with the smallest show on Earth:
Visa has confirmed that it will showcase mobile NFC payments at the London Olympics using Samsung’s new Galaxy S3.
Samsung even plans to create a limited edition handset for the occasion, but the bad news is that only athletes are being invited to take part in the trial.
The NFC payments are enabled using Visa payWave, an app that allows consumers to use their smartphone to pay for goods at the point of sale simply by touching it on a card reader.
While daily deals giant Groupon deals continues to struggle with being a publicly-traded company, its biggest competitor, Amazon-backed LivingSocial, continues to try to prove that the daily deal model is viable when done right.
One of the biggest challenges in doing that is getting daily deal customers to return to the merchants that lured them in with a bargain.
Indeed, much of the criticism that has emerged around the daily deal model is that many if not most daily deal customers hop from business to business in search of the best deal. In the worst cases, this leaves some merchants with losses they can ill-afford.
One million NFC-enabled cards will be issued, 500 ATMs upgraded and 15,00 new point-of-sale terminals installed around the city.
In late 2009, PayPal president John Donahoe indicated that he believed online payments should account for 20% of global payments, even though, at the time, they accounted for just 5%. His goal: find ways to grow that number.
There are a lot of ways of doing that, but none may be as promising as mobile payments.
In response to the European Commission’s Green Paper on electronic payments, published today, Mastercard is the first major payment company to officially lend support to the campaign.
The goal of the paper is to expand electronic payments to help European businesses grow, and consumers to shop easily and safely online, instore and via their mobile devices.
Visa has announced that its NFC payment system is now certified for use in LG, Samsung and RIM smartphones.
The payWave application allows consumers to use their mobile to pay for goods at the point-of-sale.
Retailers are predicting that today will be the biggest online shopping day of the year as consumers ramp up their Christmas spending.
Visa, which labelled the annual shopping event ‘Mega Monday’, is expecting £303m to be spent online in the UK using its cards.
This equates to £3,500 per second, a 12% increase on 2010.
Visa's motto may be "More people go with Visa," but when it comes to payments between people, Visa and other major credit card associations are largely absent.
The market for P2P payments is instead dominated by newer players, such as PayPal, which has been around for less than a decade and a half. And more recently, a slew of startups is looking to create new markets and take advantage of untapped niches.
If there's one thing major mobile carriers don't like to do, it's work together. But that appears to be what they're doing in the mobile payment space. Considering how tight the market is, that's a move credit card companies might not be too happy about. Because while credit card companies may need carriers to get into mobile payments, they may also soon learn those same carriers don't need them.
Online payments behemoth PayPal thinks developers are key in its quest for world domination. Late last year, it launched a portfolio of new APIs that PayPal hopes will give developers the ability to create applications that extend PayPal's footprint into markets in which it believes its payment solutions could be better utilized.
But if the credit card associations have their way, PayPal will have to compete for the best developers.