Posts tagged with Vloggers

The three biggest challenges in influencer marketing

The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.

It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. 

But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor. 

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Eight influencer marketing stats for fashion & beauty brands

Almost 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months.  

This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry. 

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Three YouTube influencers give their views on brand partnerships

In our post about 2015 content marketing trends, BBC Worldwide’s Alex Ayling discussed how online influencers rose to prominence last year.  

Brands are increasingly realising the value in partnering with influencers to amplify their message or promote their products. 

I interviewed three influential YouTube vloggers to find out how they like to be approached by brands and what they look for in a brand partner. 

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