Posts tagged with Voice

alexa

What do voice user interfaces mean for marketers & brands?

I recently attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.

Here are some observations from this session regarding voice tech, beginning with some background before looking specifically at the commercial challenges and opportunities for brands. (Please also see my recent article, Why brands should be bothered about voice bots).

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The best APAC digital marketing stats from October 2017

It's a China-heavy roundup in this month's APAC stats.

We look at a Bain study of FMCG purchasing, some mind-boggling predictions ahead of Singles Day, and consider the nascent impact of voice technology in smartphones.

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Will Amazon's Echo Look help grow the market for voice-based intelligent personal assistants?

Last week, Amazon unveiled the Amazon Echo Look, a new $200 device that allows owners to take full-length photos and videos.

Pitched by Amazon as a "hands-free camera and style assistant," the Echo Look can be used by owners to create fashion lookbooks and share photos and videos with friends.

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Why brands should be bothered about (voice)bots

Let me start off with a disclaimer. 

I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.

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