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Posts tagged with Vr

GSK migraine simulator demonstrates AR/VR potential for healthcare marketing

Healthcare marketing might not be one of the most obvious applications of augmented reality (AR) and virtual reality (VR) technology.

However a new GlaxoSmithKline (GSK) campaign shows the very real potential.

1 comment

If video is the future of the internet, here's what brands need to know

Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. 

But a lot has changed since then. So much, in fact, that it's worth asking if video is effectively the future of the internet. The answer: perhaps.

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mcdonald's vr

Virtual reality: Three more brands dipping their toes in

Virtual reality is either the emperor's new clothes or the most exciting area of media today.

Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.

Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.

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google

VR, messaging or Assistant: Which is the best bet for Google?

Google I/O saw the tech giant unveiling products across the hot topics in tech right now.

New messaging apps, a new VR platform and a virtual assistant.

How are these products placed in the market? Which might be the likeliest to succeed?

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chart

10 fine digital marketing stats from this week

This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".

As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.

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digital adspend iab

10 action-packed digital marketing stats from this week

It's been a fine week for digital marketing and ecommerce stats.

So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.

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vr

Augmented Reality vs. Virtual Reality: where should brands focus?

Augmented reality and virtual reality are the source of growing buzz.

For brands interested in exploring them, which is the more worthy technology?

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in store tech

What's now & next for digital technology in retail stores?

Personally, I think 2014 was the year when the hype around digital technology in retail stores crested a wave.

By 2015, I was writing fairly sceptical posts about the screens in the corner that nobody uses.

However, now that the noise around kiosks, beacons and mobile loyalty has died down, it seems a good time to assess the landscape.

5 comments
facebook

Content creators, it's time to abandon yourself to Facebook

For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.

The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.

2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.

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boursin sensorium

The Boursin Sensorium: using Virtual Reality to sell soft cheese

There is no better time for brands to use virtual reality as part of a PR or new product push.

Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.

That's why the Boursin Sensorium was such an effective piece of experiential marketing in 2015, and worthy of a Masters of Marketing award.

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ROH

Q&A: Is virtual reality the future of the Royal Opera House?

The Royal Opera House is a digital leader in its sector, creating exciting ways to bring ballet and opera to new and existing patrons.

I caught up with Tom Nelson, creative producer in Learning and Participation at the Royal Opera House, to discuss a current project involving 360 degree video.

We covered everything from virtual reality, mobile, the future of digital experiences and the role of the Covent Garden auditorium.

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vr hive

Five reasons VR skeptics are missing the point

I hate to start the year with such a passive aggressive headline, but I hope the reader doesn't take it personally.

Throughout the course of 2015, I went from being ambivalent about virtual reality, thinking of it as tangential to marketing, to a state of full-on positivity and expectation.

Here's why I think VR skeptics are missing the point.

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