tag:econsultancy.com,2008:/blog/tags/vr Posts tagged with "VR" from the Econsultancy blog 2017-07-13T12:00:48+01:00 tag:econsultancy.com,2008:BlogPost/69243 2017-07-13T12:00:48+01:00 2017-07-13T12:00:48+01:00 Is it time to put the kibosh on the VR hype? Patricio Robles <p><strong>In early 2016, Facebook CEO Mark Zuckerberg took to the stage at Samsung's Mobile World Congress in Barcelona to talk about virtual reality (VR).</strong></p><p><a href="https://econsultancy.com/blog/69243-is-it-time-to-put-the-kibosh-on-the-vr-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69093 2017-05-16T09:45:00+01:00 2017-05-16T09:45:00+01:00 How WAH Nails is using VR to enhance the salon experience Nikki Gilliland <p><strong>Trying to decide what colour to paint your nails is up there with all the other crucial, life-and-death decisions we face in life. Like choosing a pizza topping or a new Netflix series.</strong></p> <p>Trust me, this dilemma can actually be a pretty big problem for beauty salons. After all, the slower a customer makes a decision, the less time there is left in a day to squeeze in extra appointments.</p><p><a href="https://econsultancy.com/blog/69093-how-wah-nails-is-using-vr-to-enhance-the-salon-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69013 2017-04-20T10:00:08+01:00 2017-04-20T10:00:08+01:00 What do Facebook's new VR and AR platforms mean for marketers? Ben Davis <p><strong>At Facebook's F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.</strong></p> <p>Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.</p> <p>In this article, I'm going to look at some of the key functionality and what it could mean for marketers.</p><p><a href="https://econsultancy.com/blog/69013-what-do-facebook-s-new-vr-and-ar-platforms-mean-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68793 2017-02-14T15:00:00+00:00 2017-02-14T15:00:00+00:00 Is the VR craze mostly hype? Patricio Robles <p><strong>Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been <a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality/">jumping on the bandwagon</a>. <a href="https://econsultancy.com/blog/68401-virtual-reality-content-marketing-s-next-big-trend/">Examples</a> of experimentation <a href="https://econsultancy.com/blog/67834-why-virtual-reality-is-the-ultimate-storytelling-tool-for-marketers/">abound</a>, and expectations <a href="https://econsultancy.com/blog/68054-pat-symonds-cto-of-williams-on-why-vr-will-shape-the-future-fan-experience-of-f1/">are high</a>.</strong></p> <p>But are the expectations for VR's revolutionary potential too grandiose?</p><p><a href="https://econsultancy.com/blog/68793-is-the-vr-craze-mostly-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68670 2017-01-04T09:57:56+00:00 2017-01-04T09:57:56+00:00 Digital fallacies we should forget in 2017 Ben Davis <p><strong>Digital moves fast and the tech press moves faster.</strong></p> <p>But which are the fallacies we must remind ourselves of in 2017?</p> <p>Here are seven...</p><p><a href="https://econsultancy.com/blog/68670-digital-fallacies-we-should-forget-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68463 2016-10-31T11:09:00+00:00 2016-10-31T11:09:00+00:00 Facebook: A handy roundup of its latest developments and commercial opportunities Nick Hammond <p><strong>Although it is nearly seven years since Time Magazine observed that Facebook was ‘<a href="http://content.time.com/time/specials/packages/article/0,28804,1945379_1944827,00.html">the site that ate the internet</a>’, in the intervening years the social network has only increased its influence in the digital space and beyond. </strong></p><p><a href="https://econsultancy.com/blog/68463-facebook-a-handy-roundup-of-its-latest-developments-and-commercial-opportunities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68261 2016-10-11T15:27:44+01:00 2016-10-11T15:27:44+01:00 Brand VR: Five of the best non-gimmicky experiences so far Ben Davis <p><strong>Virtual reality ranks alongside artificial intelligence as one of the most over-used marketing phrases in 2016.</strong></p> <p>So far brand experiences have varied in quality, but a few companies have successfully used VR to good effect, rather than as a gimmick.</p> <p>Here are five brands who have made a good fist of VR in its current form.</p><p><a href="https://econsultancy.com/blog/68261-brand-vr-five-of-the-best-non-gimmicky-experiences-so-far/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68024 2016-07-05T14:26:11+01:00 2016-07-05T14:26:11+01:00 GSK migraine simulator demonstrates AR/VR potential for healthcare marketing Patricio Robles <p><strong>Healthcare marketing might not be one of the most obvious applications of augmented reality (AR) and virtual reality (VR) technology.</strong></p> <p>However a new GlaxoSmithKline (GSK) campaign shows the very real potential.</p><p><a href="https://econsultancy.com/blog/68024-gsk-migraine-simulator-demonstrates-ar-vr-potential-for-healthcare-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67958 2016-06-22T09:56:00+01:00 2016-06-22T09:56:00+01:00 If video is the future of the internet, here's what brands need to know Patricio Robles <p><strong>Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn.</strong> </p> <p>But a lot has changed since then. So much, in fact, that it's worth asking if video is effectively the future of the internet. The answer: perhaps.</p><p><a href="https://econsultancy.com/blog/67958-if-video-is-the-future-of-the-internet-here-s-what-brands-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67833 2016-05-23T11:01:20+01:00 2016-05-23T11:01:20+01:00 Virtual reality: Three more brands dipping their toes in Ben Davis <p><strong>Virtual reality is either the emperor's new clothes or the most exciting area of media today.</strong></p> <p>Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.</p> <p>Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.</p><p><a href="https://econsultancy.com/blog/67833-virtual-reality-three-more-brands-dipping-their-toes-in/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67864 2016-05-19T16:14:51+01:00 2016-05-19T16:14:51+01:00 VR, messaging or Assistant: Which is the best bet for Google? Ben Davis <p><strong>Google I/O saw the tech giant unveiling products across the hot topics in tech right now.</strong></p> <p>New messaging apps, a new VR platform and a virtual assistant.</p> <p>How are these products placed in the market? Which might be the likeliest to succeed?</p><p><a href="https://econsultancy.com/blog/67864-vr-messaging-or-assistant-which-is-the-best-bet-for-google/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67819 2016-05-06T14:44:15+01:00 2016-05-06T14:44:15+01:00 10 fine digital marketing stats from this week Ben Davis <p><strong>This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".</strong></p> <p>As usual, it would be remiss of me not to plug Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>, too.</p><p><a href="https://econsultancy.com/blog/67819-10-fine-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67746 2016-04-15T10:24:00+01:00 2016-04-15T10:24:00+01:00 10 action-packed digital marketing stats from this week Ben Davis <p><strong>It's been a fine week for digital marketing and ecommerce stats.</strong></p> <p>So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.</p><p><a href="https://econsultancy.com/blog/67746-10-action-packed-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67713 2016-04-14T10:03:24+01:00 2016-04-14T10:03:24+01:00 Augmented Reality vs. Virtual Reality: where should brands focus? Patricio Robles <p><strong>Augmented reality and virtual reality are the source of growing buzz.</strong></p> <p>For brands interested in exploring them, which is the more worthy technology?</p><p><a href="https://econsultancy.com/blog/67713-augmented-reality-vs-virtual-reality-where-should-brands-focus/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67705 2016-04-07T09:56:00+01:00 2016-04-07T09:56:00+01:00 What's now & next for digital technology in retail stores? Ben Davis <p><strong>Personally, I think 2014 was the year when the hype around digital technology in retail stores crested a wave.</strong></p> <p>By 2015, I was writing fairly sceptical posts about <a href="https://econsultancy.com/blog/67096-in-store-tech-the-screen-in-the-corner-that-nobody-wants-to-use/">the screens in the corner that nobody uses</a>.</p> <p>However, now that the noise around kiosks, beacons and mobile loyalty has died down, it seems a good time to assess the landscape.</p><p><a href="https://econsultancy.com/blog/67705-what-s-now-next-for-digital-technology-in-retail-stores/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67691 2016-03-31T14:34:52+01:00 2016-03-31T14:34:52+01:00 Content creators, it's time to abandon yourself to Facebook Ben Davis <p><strong>For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.</strong></p> <p>The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.</p> <p>2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.</p><p><a href="https://econsultancy.com/blog/67691-content-creators-it-s-time-to-abandon-yourself-to-facebook/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67391 2016-01-11T10:47:00+00:00 2016-01-11T10:47:00+00:00 The Boursin Sensorium: using Virtual Reality to sell soft cheese Ben Davis <p><strong>There is no better time for brands to use virtual reality as part of a PR or new product push.</strong></p> <p>Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.</p> <p>That's why the Boursin Sensorium was such an effective piece of <a href="https://econsultancy.com/blog/65230-10-very-cool-examples-of-experiential-marketing/">experiential marketing</a> in 2015, and worthy of a <a href="http://www.festivalofmarketing.com/awards?_ga=1.85707167.762110302.1450191097">Masters of Marketing</a> award.</p><p><a href="https://econsultancy.com/blog/67391-the-boursin-sensorium-using-virtual-reality-to-sell-soft-cheese/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67370 2016-01-06T10:55:33+00:00 2016-01-06T10:55:33+00:00 Q&A: Is virtual reality the future of the Royal Opera House? Ben Davis <p><strong>The Royal Opera House is a digital leader in its sector, creating exciting ways to bring ballet and opera to new and existing patrons.</strong></p> <p>I caught up with Tom Nelson, creative producer in Learning and Participation at the Royal Opera House, to discuss a current project involving 360 degree video.</p> <p>We covered everything from <a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality/">virtual reality</a>, mobile, the future of digital experiences and the role of the Covent Garden auditorium.</p><p><a href="https://econsultancy.com/blog/67370-q-a-is-virtual-reality-the-future-of-the-royal-opera-house/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67375 2016-01-05T14:18:00+00:00 2016-01-05T14:18:00+00:00 Five reasons VR skeptics are missing the point Ben Davis <p><strong>I hate to start the year with such a passive aggressive headline, but I hope the reader doesn't take it personally.</strong></p> <p>Throughout the course of 2015, I went from being ambivalent about virtual reality, thinking of it as tangential to marketing, to a state of full-on positivity and expectation.</p> <p>Here's why I think VR skeptics are missing the point.</p><p><a href="https://econsultancy.com/blog/67375-five-reasons-vr-skeptics-are-missing-the-point/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67078 2015-10-21T10:24:00+01:00 2015-10-21T10:24:00+01:00 Three examples of brands experimenting with virtual reality Ben Davis <p><strong>Sure, we're all talking about VR, but which brands are already using it?</strong></p> <p>Here are three examples of early adopters, from publishing, travel and fashion.</p> <p>And for more on VR, see <em><a href="https://econsultancy.com/reports/a-marketers-guide-to-virtual-reality">A Marketer's Guide to Virtual Reality</a>.</em></p><p><a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66614 2015-06-24T11:52:00+01:00 2015-06-24T11:52:00+01:00 Will virtual reality revolutionise the travel industry? Patricio Robles <p><strong><a href="https://econsultancy.com/reports/a-marketers-guide-to-virtual-reality/">Virtual reality technology</a> can be downplayed as being limited to only niche applications. </strong></p> <p>Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.</p> <p>However brands in the travel industry are already exploring how they can use it to market and sell more effectively.</p><p><a href="https://econsultancy.com/blog/66614-will-virtual-reality-revolutionise-the-travel-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66587 2015-06-15T14:03:00+01:00 2015-06-15T14:03:00+01:00 10 ways marketers can use Virtual Reality right now Martin Talks <p><strong>Virtual Reality (‘VR’) gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there. </strong></p> <p>As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers. </p><p><a href="https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66548 2015-06-09T10:10:00+01:00 2015-06-09T10:10:00+01:00 Q&A: Martin Talks on VR and digital marketing Graham Charlton <p><strong>VR looks set to become more mainstream, but what implications does this have for marketing? </strong></p> <p>I've been talking to Martin Talks, founder of <a href="http://www.10xarmy.com/">10x Army</a>, a wearable tech and IoT company which specialises in virtual reality (VR). </p> <p>He'll be speaking at our <a href="https://econsultancy.com/events/future-of-digital-marketing/?utm_source=BLOG&amp;utm_medium=BLOG%20LINKS&amp;utm_campaign=FODM%20BLOG">Future of Digital Marketing conference </a>this week, looking at VR and digital marketing. </p><p><a href="https://econsultancy.com/blog/66548-q-a-martin-talks-on-vr-and-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62254 2013-03-01T11:36:00+00:00 2013-03-01T11:36:00+00:00 Five reasons Google Glass will be a catastrophic failure Matt Owen <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/9666/clockwork_orange-blog-third.jpeg" alt="http://assets.econsultancy.com/images/resized/0002/9666/clockwork_orange-blog-third.jpeg" width="200" height="131"><strong>Sergey Brin recently <a title="http://www.independent.co.uk/news/world/americas/using-a-smartphone-is-emasculating-says-sergey-brin-as-search-boss-pushes-google-glass-8514748.html" href="http://www.independent.co.uk/news/world/americas/using-a-smartphone-is-emasculating-says-sergey-brin-as-search-boss-pushes-google-glass-8514748.html">ignited conversation</a> about Google’s Glass by claiming that using a mobile phone was ‘emasculating’. </strong></p> <p>He might be right, but do wearable computers really offer us a better option, or is Glass likely to be filed under ‘Massive Fail’ in the near future? </p><p><a href="https://econsultancy.com/blog/62254-five-reasons-google-glass-will-be-a-catastrophic-failure/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>