Posts tagged with Vr

digital adspend iab

10 action-packed digital marketing stats from this week

It's been a fine week for digital marketing and ecommerce stats.

So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.

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vr

Augmented Reality vs. Virtual Reality: where should brands focus?

Augmented reality and virtual reality are the source of growing buzz.

For brands interested in exploring them, which is the more worthy technology?

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in store tech

What's now & next for digital technology in retail stores?

Personally, I think 2014 was the year when the hype around digital technology in retail stores crested a wave.

By 2015, I was writing fairly sceptical posts about the screens in the corner that nobody uses.

However, now that the noise around kiosks, beacons and mobile loyalty has died down, it seems a good time to assess the landscape.

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facebook

Content creators, it's time to abandon yourself to Facebook

For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.

The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.

2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.

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boursin sensorium

The Boursin Sensorium: using Virtual Reality to sell soft cheese

There is no better time for brands to use virtual reality as part of a PR or new product push.

Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.

That's why the Boursin Sensorium was such an effective piece of experiential marketing in 2015, and worthy of a Masters of Marketing award.

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ROH

Q&A: Is virtual reality the future of the Royal Opera House?

The Royal Opera House is a digital leader in its sector, creating exciting ways to bring ballet and opera to new and existing patrons.

I caught up with Tom Nelson, creative producer in Learning and Participation at the Royal Opera House, to discuss a current project involving 360 degree video.

We covered everything from virtual reality, mobile, the future of digital experiences and the role of the Covent Garden auditorium.

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vr hive

Five reasons VR skeptics are missing the point

I hate to start the year with such a passive aggressive headline, but I hope the reader doesn't take it personally.

Throughout the course of 2015, I went from being ambivalent about virtual reality, thinking of it as tangential to marketing, to a state of full-on positivity and expectation.

Here's why I think VR skeptics are missing the point.

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vr

Three examples of brands experimenting with virtual reality

Sure, we're all talking about VR, but which brands are already using it?

Here are three examples of early adopters, from publishing, travel and fashion.

And for more on VR, see A Marketer's Guide to Virtual Reality.

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Will virtual reality revolutionise the travel industry?

Virtual reality technology can be downplayed as being limited to only niche applications. 

Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.

However brands in the travel industry are already exploring how they can use it to market and sell more effectively.

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Trying the 10x Spex virtual reality viewer for smartphones

10 ways marketers can use Virtual Reality right now

Virtual Reality (‘VR’) gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there. 

As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers. 

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Q&A: Martin Talks on VR and digital marketing

VR looks set to become more mainstream, but what implications does this have for marketing? 

I've been talking to Martin Talks, founder of 10x Army, a wearable tech and IoT company which specialises in virtual reality (VR). 

He'll be speaking at our Future of Digital Marketing conference this week, looking at VR and digital marketing. 

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Five reasons Google Glass will be a catastrophic failure

https://assets.econsultancy.com/images/resized/0002/9666/clockwork_orange-blog-third.jpegSergey Brin recently ignited conversation about Google’s Glass by claiming that using a mobile phone was ‘emasculating’.

He might be right, but do wearable computers really offer us a better option, or is Glass likely to be filed under ‘Massive Fail’ in the near future? 

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