Posts tagged with Wal Mart

Walmart signs ecommerce deal with Google to fight Amazon

In an effort to fight off Amazon, Walmart is making a bold move.

Yesterday, the world's largest retailer announced that it is teaming up with the world's largest search engine.

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wholefoods

Is the Whole Foods acquisition the beginning of Amazon's endgame?

On Friday, Amazon sent shockwaves through the world of retail by announcing its intention to buy upscale grocery chain Whole Foods for $13.7bn.

The deal, which came as a surprise to the markets, knocked nearly $40bn off the market caps of other retails. Kroger, Costco, Target, Walgreens and Wal-Mart each saw their stocks drop by more than 4% following the announcement, and their declines accounted for over $23bn of the market cap losses.

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Forget Black Friday, Cyber Monday: the holiday shopping season already started

Retailers and consumers may be gearing up for two of the most important shopping days in the holiday shopping season, but this year, Black Friday and Cyber Monday are more ceremonial than ever.

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Wal-Mart crashes Prime Day, should other retailers follow suit?

Yesterday (Wednesday 15 July 2015) in celebration of its 20th anniversary, Amazon is promised its Prime customers "more deals than Black Friday." 

You can judge for yourself how successful this was for the retailer.

Despite the ‘quality’ of the bargains on offer, Prime Day is a reflection of just how important Prime has become to Amazon, and how the ecommerce giant is increasingly wielding it to win business away from other online retailers and brick-and-mortar competitors.

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How the top US retail brands compare on social

Battle Royal: how the top US retail brands compare on social

In my previous post about the world’s largest brands and their social media presence, I noticed that while tech companies dominated the stats, FMCGs were still clinging on to a couple of top spots.

With this in mind I thought I’d take a closer look at how top FMCG retailers are fairing on the world’s largest social networks. 

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Best Buy fights showrooming with online price match

When shopping around for the best deal across online and offline channels, consumers are often given a simple yet frustrating choice: convenience or price.

This is particularly true when it comes to price match guarantees offered in brick-and-mortar stores, which often restrict the price match to a price offered by another brick-and-mortar retailer.

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Five success factors for branded online communities

Most major brands are hip to Facebook, MySpace and Twitter. And many have built up an impressive presence on the web's most popular social hangouts.

But some of the more adventurous brands have also experimented with self-hosted communities of their own. Unfortunately, a large portion of them fail. Amongst the causalities are communities started by some of the world's biggest brands, such as Coca-Cola and Wal-Mart.

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Marketing the end of a recession is a lot like marketing during a recession

The current state of the economy brings both good news and bad news for retailers. Consumers are becoming more optimistic about their finances. But they are likely to drop buying habits they picked up during the recession.

The Reuters/University of Michigan consumer sentiment index rose to 70.2 in September, compared to 65.7 last month, which is its first gain in the last three months. Economists only expected the index to reach 68. The news is good for American retailers, but there's no evidence that consumer purchase intentions will change with their confidence levels. 

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Wal-Mart, Target and the battle for online buzz

There's good news for Target's marketing team: when it comes to online buzz, Target is handily beating its larger rival, Wal-Mart.

That's according to online reputation monitoring firm Crimson Hexagon, which looked at what was being said about each retailer online between July 15 and September 3, 2009.

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Online retailers start getting more social

59% of the 100 leading retailers currently have a fan page on Facebook, according to a study by interactive marketing agency Rosetta.

Originally conducted last April and updated in September, the study found 29 of the retailers surveyed added Facebook pages during that four month interim. And we're talking top brands in this consort:  Best Buy, Toys "R" Us, Kohl's, and Wal-Mart being just a few examples.

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