This week, Liz Heron revealed WSJ's five steps to social media success in an interview with Abigail Edge on Journalism.co.uk.
In just two years since emerging media editor Liz Heron joined, WSJ saw an increase of 235% followers on Twitter and 375% followers on Facebook.
It all seemed like pretty sound advice and I thought it was worth sharing here.
Rather than just repeat her advice verbatim though, I'm going to use some of her quotes as jumping of points to show actual examples of the WSJ social media strategy.
The venerable financial news institution achieved over 4m Twitter followers last weekend and its Facebook page is edging closer to achieving 2m Likes.
For what could be considered a niche publication, this is an incredible achievement. How about the competition though? These numbers may not mean much without comparison...
In the UK there's the Financial Times, which has 1.75m Twitter followers and 1.2m Likes for its Facebook page.
Back in New York there's Bloomberg News offering a similar finance based news service. It has 1.3m Twitter followers and just 444,000 Likes on Facebook.
Clearly The Wall Street Journal is doing something right.
'The Information' makes a case for smaller publishers adopting a paywall.
This is just a brief companion to an article I wrote yesterday entitled do publishers' paywalls kill sociability?, in which I asked a few questions around the subject of online publications asking readers to pay for content which they have traditionally enjoyed for free.
As this focussed mainly on larger newspapers, at the end of the post I suggested that I would follow up the article with a focus on smaller, start-up publishers and whether a paywall might be suitable for them or not.
This recent example was brought to my attention and I feel it makes for an interesting case-study.
The past decade has been tough for newspapers, but many newspaper execs are arguably more upbeat about the future than one might expect.
There may be a need for that optimism, but it might also be completely unfounded if new figures about newspaper revenue in 2011 are any indication.
Journalism or not? Ethical or unethical? WikiLeaks, the infamous internet-based organization that releases sensitive and often-classified material that is leaked to it, is perhaps one of the most controversial organizations in the world today.
But despite the controversy surrounding WikiLeaks, it appears that at least one major newspaper is envious enough of what it's doing to start its own online service designed to allow 'whistleblowers' to share their wares.
Zappos knows what you did last summer. Or maybe what you did last time you were on the Zappos website. The shoe seller is just one of many companies that tracks customer activity online to serve more relevant advertising.
Such tools have has the ability to make product searches much easier online. But they also creep some people out. And behavioral targeters need to figure out the difference before regulators really start paying attention.
Foursquare is on a roll. It's got heathly user adoption and very desirable demos, a growing roster of major brands who want to team up for promotions, and plenty of love from the media (not to mention endless speculation about potential suitors?
Now, the white-hot location-based social service is facing problems very much in keeping with the ones Twitter faced at this stage in its development: scale. A word that rhymes with both "fail" and "whale", perhaps the most infamous error page in recent internet memory, and an emblem of how difficult it can be for small start-ups to keep up with rapid growth.
The New York Times announced plans to instate a pay wall almost a full year before it will go live, and so far it's been anyone's guess as to what their new digital business model will look like. But according to comments from Bill Keller this week, it may look like something pretty familliar: The Wall Street Journal.
The Wall Street Journal may have a long way to go before its new New York section becomes a must-read, but it's making some headway with social media.
When the newspaper launched its new section last month, it also announced a partnership with Foursquare. And while one of my colleagues might disagree with me on this one, I think it was a smart move. And today proved why.
Pierre Omidyar launched eBay before many of us were online, and before online shopping was a multi-billion dollar a year market. But blazing the trail of ecommerce may prove to be a much easier task for Omidyar than building paid online news properties.
Yesterday, the Omidyar launched the Honolulu Civil Beat, an online news publication designed to provide content and facilitate conversation around "the important issues facing Hawaii."
Geolocation-based social network Foursquare just might be the internet's 'next big thing'. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the million user mark.
That's a memorable milestone for any consumer internet startup, but the company's progress is perhaps better measured by the number of marketing deals it has inked with bigger companies. Here are 10 of those deals.