Posts tagged with Walmart

10 of the world's best mobile commerce checkouts

We've previously highlighted 11 great ecommerce checkouts, and now it's time to see which brands have managed to create top notch, user-friendly mobile checkouts.

Given the disparity between conversion rates on desktop compared to mobile, it's perhaps understandable that retailers might put more effort into optimising their desktop checkout.

However as mobile conversions are so hard to come by, you really need to make their purchase journey as comfortable as possible. 

These are by no means the very finest mobile checkouts in the world, and I'd actually be interested to read your nominations should you wish to add them in the comments section.

But these retailers have proved to be better than most when it comes to mobile checkout design.

Firstly, here are the criteria I look for...

8 comments
overlook hotel

Guest checkout test: which of these 25 US retailers force users to register?

One of the biggest barriers for customers about to use a checkout is forcing them to register their details first.

Presenting them with page after page of forms in which they need to fill out the most unnecessary of personal details is a quick way to send your customers to the exit, leaving many abandoned baskets and lowering your conversion.

Earlier today I looked at 30 UK retailers and which ones force their customers to register, now it's time to turn our attention to the USA.

6 comments
ladbrokes push notification

Mobile push notifications: an effective but underused marketing channel

New research from Econsultancy shows that a fifth (20%) of companies now use mobile push notifications.

The findings, which are included in the Cross-Channel Marketing Report 2014, struck me as quite surprising given that it has the potential to be a very effective marketing channel.

I’ve previously written of my love for push notifications as I think they’re a very effective way for brands to engage with consumers.

For example, if I get a message from my Rolling Stones app then I’ll almost definitely open it up and see what Mick wants to tell me.

Similarly if I get a notification that H&M has a sale on then I’ll probably see what’s up for grabs.

Data from Urban Airship shows that push messages increase both engagement and retention by as much as 40% and 116% respectively (though it’s worth noting that the company makes money by selling its mobile marketing services).

Similarly, data gathered by Localytics from 28,000 apps found that users who enable push notifications have a nearly 3x higher retention rate compared to those who disable them.

1 comment
voucher cloud

Eight more examples of geofencing you should know about

I've rounded up what I think are the most intriguing examples of geofencing.

The list includes retailers but also other sectors such as leisure and education.

Take a look, because this is an area that almost any company could surely find a compelling use case for.

6 comments
pinterest logo

How the top 10 US retailers use Pinterest

Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year.

This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest.

Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV). In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.

Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales

Let’s take a look at how the top 10 US retailers (in terms of 2013 sales) use Pinterest.

2 comments
Samsung Galaxy smartphone

Nine excellent retail apps that help to foster customer loyalty

Conversion rates from mobile commerce remain extremely low when compared with desktop and tablet, as people often prefer to use smartphones for research rather than purchases.

However, I’ve recently come across data which shows that smartphone apps are an exception to this rule, and in fact convert at a rate that’s closer to desktop than the mobile web.

Data from mobile commerce platform Poq Studio shows that in November and December 2013 conversion rates from smartphone apps was 1.8% compared to 2.4% on desktop and 0.73% on the mobile web. 

This is indicative of the fact that mobile apps are generally used by loyal customers, as the data also shows that 78% of apps users were return visitors, compared to 40% on mobile sites.

Furthermore, former ASOS director James Hart previously stated that the company’s apps saw a “much higher” conversion rate than the mobile web.

4 comments
Rolling Stones logo

How Walmart, Asda and The Rolling Stones use mobile push notifications

Push notifications have the potential to be a powerful tool for mobile marketers as they allow businesses to target app users with timely, relevant news and offers.

A new Mobile Maturity Report from Urban Airship indicates that they are a widely used marketing tactic, with more than half of companies with apps reporting that they use push notifications to engage their audience. 

With the exception of finance companies, 70% to 80% of companies with apps use push regularly.

However from personal experience I’ve found that very few companies make use of push messages. My phone is loaded with various apps from all the reviews I’ve written over the past few years, yet only one or two have ever sent me notifications.

I’ve previously blogged about Debenhams’ clever use of push messages, which were timed to coincide with seasonal sales or events such as Valentine’s Day or payday. These messages were enough to make me click through to the Debenhams app, even though it’s not really the sort of retailer I tend to buy from.

Here I'll look at the push messages I've received from Walmart, Asda and The Rolling Stones. And for more information on mobile marketing, download Econsultancy's Mobile Commerce Compendium.

3 comments

A list of 10 retail mobile apps that customers love

I’ve been thinking a lot about mobile apps in retail recently. I’ve been thinking about which retailers need an app and whether in fact we’re seeing a bit of a backlash against the app, fuelled by mobile optimised and responsive websites.

Retail apps still have their place in a mobile optimised world, but they’re increasingly characterised as devices for customer retention. Loyalty programmes and coupons keep regular customers feeling loved.

Of course, there are still some successful shopping apps, too, often for retailers big or pervasive enough to demand smartphone real estate (supermarkets, Amazon and the like).

So, here you go, here are 10 apps that I think have made a difference for customers in retail.

Agree? Disagree? Tell me in the comments.

11 comments
black friday

How Walmart, Best Buy and others are marketing Black Friday deals online

Thanksgiving is traditionally a time for spending time with the family, eating too much and frantically shopping for bargains online.

A recent Nielsen survey found that almost half (46%) of US shoppers plan to shop online on Black Friday while Adobe has predicted that ecommerce sales will total £1.6bn as people log on for bargains the day after Thanksgiving.

This is on top of the online shopping that will be done on Thanksgiving itself, which is predicted is reach $1.1bn.

Unsurprisingly ecommerce sites have already begun promoting Black Friday deals to try and keep up with the competition and capture those holiday dollars.

With that in mind, here’s a look at how six major retailers are marketing Black Friday deals on their homepages...

1 comment

Are grocery retailers properly catering to mobile shoppers?

It’s no secret that people commonly use smartphones while in-store, however a new report has revealed the extent to which mobile devices influence the purchase journey for grocery shoppers.

A survey of 1,400 people who were logged into Wi-Fi hotspots found that 83% of respondents use a smartphone or tablet to prepare their shopping list, while 59% use a mobile device to search for recipes.

Almost two-thirds (64%) of respondents then use their smartphone while in-store to help them shop.

The data is obviously skewed to only include people using some sort of mobile device, however it is a useful indicator of how connected consumers buy groceries.

2 comments

14 ways to improve the UX of on-site search results

An effective site search tool is hugely important tool for ecommerce as it’s a common way for shoppers to navigate sites and find products.

In fact up to 30% of visitors will use the site search tool and these tend to be highly motivated shoppers who know exactly what they’re looking for.

The speed in which results are returned is very important, but there are also many other factors that influence the overall user experience and could be the difference between making a sale or losing a potential customer.

5 comments

How Harrods, Macy's and other retailers are inspiring Christmas shoppers

Over the past few weeks online retailers have begun unveiling tools aimed at inspiring shoppers as they search for Christmas gift ideas.

I’m unconvinced as to whether these features have any impact on sales as they often appear a bit gimmicky, but judging by their popularity among retailers they presumably achieve some kind of ROI.

I’ve already reviewed Argos’ rather quirky Gift Finder which offers a unique browsing experience at the expense of usability, so in the interest of fairness thought it would be interesting to take a look at how other brands are catering to Christmas shoppers.

Here’s what I came up with...

2 comments