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Posts tagged with Warby Parker

The rise of Amazon's private labels shows the perils of not owning your data & customers

Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.


Four online retailers that offer try-before-you-buy fulfilment

Delivery and fulfilment methods are an effective way for brands to differentiate themselves from the competition.

ASOS’s success can be attributed in part to its offer of free delivery and returns on all orders, and many retailers are now seeing the benefits of offering a fast click and collect service.

Another fulfilment method I only recently became aware of is try-before-you-buy, which allows customers to test out products for free at home before deciding whether they want to pay for them.

It would appear to be an ill-judged idea for ecommerce retailers as they have to assume all the costs and risk. However there are a number of benefits:


30 things I love on mobile websites

I've been trawling through some mobile sites to find features I like.

Previously I published probably my favourite 15 mobile features but here's 30 more I like to see on the smaller screen.

As ever, check out the Econsultancy Mobile Web Design and Development Best Practice Guide for more guidance and come to the Festival of Marketing in London, November 12-13th, to learn more.

Right, let's get stuck in with the screenshots!

warby parker on mobile

15 features of 11 great mobile sites

Well, this post does what it says on the tin.

Some sites are mobile sites (m dot) and some are responsive.

For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.

And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.

MyGoodness logo

Start Me Up! A profile of MyGoodness, 'buy to give' ecommerce

I recently wrote a round-up post on the fairly new phenomenon by 'buy to give' ecommerce sites. One of the featured sites was MyGoodness.com.

I've been talking to its founders to find out more about its founding ethos and the future of the platform.

Will buy-to-give become a larger part of charities' efforts and charitable 'donations', as the consumer urge continues unabated?

warby parker

Buy to give: is philanthropy a natural fit for ecommerce?

The feeling of leading a charitable and sustainable life is one that most of us want. For those of us that don’t straight-out donate to charity, making the right choices is essentially the best way to give back.

Sort of like that decision not to go to McDonald’s but to use the local bakery instead or buying a pair of TOMS, for example, we feel as if we’ve given something back without making any effort. Guilt-free consumption, if you will.

If you’re not familiar with TOMS, it's the shoe and eyewear brand with the ‘One for One’ philosophy. For every product bought, TOMS will help a person in need.

Of course, this reads a little like cheating on the part of the customer that wants to feel like a saint whilst getting those in vogue boating shoes. Well, actually I don’t think it is.

I think ecommerce and philanthropy are a natural fit, allowing customers to give something back simply by making the right choices.

In this post, I’ll be listing eight buy-to-give ecommerce companies and explaining why I think this movement might fundamentally change company culture.


Seven truths for designing great customer experiences

Call it delight, caring, innovation or service, some companies set themselves apart by earning the durable preference of their customers.

If your view is that "life is too short for standard results" then here is what I've learned from business leaders who know how to earn the involvement and loyalty of great customers.

These loved firms grow faster, maintain stronger margins, and navigate downturns better than those firms with customer relationships based on toleration and transaction. And, it turns out, there are patterns to how companies become loved.