Posts tagged with Wearable Tech

fitbit

Are wearables failing? An early 2016 recap

Most people think wearables will be a big deal, but they're not yet, and there's the sneaky suspicion that we don't quite understand their best use cases or ideal UX.

Here's a roundup of some doom and gloom surrounding wearables in early 2016.

Prepare yourself for lots of pictures of hairy wrists...

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roly poly toy

What is the realistic future for wearables?

Wearables is a very tricky topic to discuss because hyperbole has skewed the conversation. 

Pronouncements about the future of technology might make agencies seem cool now, but they may end up with egg on their faces in 10 years when the picture is clearer.

What, realistically, is the near future for wearables?

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2014 will be all-access and all about satisfying consumer cravings

It was a great year for ecommerce and all signs point to an even bigger, even better year come January 1. What’s on the docket? Plenty.

Building on the success of the last 12 months, 2014 will likely signal a comprehensive integration of mobile with traditional brick-and-mortar along with a boom in gamification, personalization and more comprehensive and accessible methods to test and track.

It’s time to raise a glass to what’s going to be a game-changing year.

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What we learned from trying Google Glass

Here at Econsultancy we try to write about Google Glass when we can, because we know it’s of great interest to marketers, and indeed the rest of humanity.

On Friday some of Econsultancy’s Content team tried Google Glass at Somo’s incredible gadget room in its London HQ, where they develop new tech uses for clients (thanks, Somo).

It was fun, but also revealing, so I thought I’d share some of what we saw and felt.

For the complete run down on Glass functions, you can visit Google’s help centre.

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12 things Google Glass will destroy (with 13 apps)

Google Glass for the majority is a long way off. In fact, if you go to the ‘MyGlass’ app page on Google Play, you’ll see, for those without Glass:

..there's a picture of a puppy in pyjamas. So not a total waste of time after all.

Puppies aside, Google professes Glass (like all G products) was built to break down barriers. The idea is to make things easier and more seamless; to free up hands and time.

Here at Econsultancy, the high-falutin’ Editorial team has some philosophical concerns. Our Head of Social, Matt, was quick to point out that Glass will essentially create a simulacrum of the world, a sort of 1:1 map that is neither real nor artifice (I direct you to Borges’ On Exactitude in Science).

Whilst we’re fans of Google, we’re sceptical about just what third party developers will come up with for Glass

There’s arguably never been such a product; a piece of hardware that fundamentally alters perception and interaction with the world. Even smartphones are a false precedent for Glass, but perhaps do offer a dirty window on our increased device reliance (dare I smush these words together and create ‘deviance’?).

Even with well-intentioned developers, might third party apps add unwanted lustre to our already homogenous cityscapes?

In this post I make some philosophical predictions, as seen through some nascent apps. Of course, it’s a lot more fun to cast concerns with a negative spin; forgive the hack approach!

Here’s what Google Glass will destroy…..

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Future

Eight inspiring themes from the Future of Digital Marketing

I can promise you only inspiring case studies, titbits and mantras in this post.

All taken from our future gazing conference, Future of Digital Marketing, which we held last week.

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