Posts tagged with Web Analysis

Just 20% of businesses tie data collection to business objectives

Only one-fifth of businesses (20%) have a company-wide strategy that ties data collection and analysis to business objectives, according to a new report Econsultancy and Lynchpin.

The Online Measurement and Strategy Report has tracked the extent to which data and business objectives feed into one another since 2009, with the results remaining fairly consistent for the past five years.

The proportion of companies who claim to be working a strategy has remained at around 60% since 2009, which indicates that these companies aren’t having much success at achieving their objectives.

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