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Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful.
The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop.
Duotones were one of the trends we identified in web design for 2017.
I've rounded up 23 examples of websites using duotones (or sometimes gradients, colour filters or a classy monotone / grayscale).
There are various reasons these effects abound, notably allowing informational websites to use authentic photography without distracting from navigational elements or important copywriting.
Why have I used the adjective 'sensible' in my headline, instead of something more click-worthy like 'crucial'?
The answer is that web design trends in 2017 should be all about meeting the user's needs.
Gone is the temptation to show off what the browser can do, in its place is a passion for proper design; form follows function.
I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.
The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.
Lamborghini launched a new website at the beginning of September.
We can be pretty sure the product photography will be good - that's the supercar stock in trade - but is the rest of the website any good?
Here, I examine what works, what doesn't, and what's up for debate.
What mobile UX mistakes should marketers be looking out for?
Here are 23 of them for a start.
The new Oasis ecommerce website has lots of novel features that are worth noticing.
Luckily, I've compiled them here for all UX enthusiasts to enjoy.
My editor pointed out that this article might just be treason.
Low-level treason, but treason nonetheless.
Well, now you know the lengths to which I will go to champion good UX.
Here are some things to note about the new Royal Family website, a place of great content and slightly confusing user journeys.
Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.
Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.
Tesla recently announced that pre-orders of its Model 3 hit a quarter of a million in just the first 36 hours.
Now seems like a good time to have a little look at the Tesla website.
I've previously written about how frustrating automotive websites have traditionally been, with copycat designs and poor UX as standard.
So, how does Tesla's website shape up?
The best responsive designs come with good, considered typography.
As far as I am concerned, there are two factors for great typography. The first one is personality, the second one is semantic.