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Lamborghini launched a new website at the beginning of September.
We can be pretty sure the product photography will be good - that's the supercar stock in trade - but is the rest of the website any good?
Here, I examine what works, what doesn't, and what's up for debate.
What mobile UX mistakes should marketers be looking out for?
Here are 23 of them for a start.
The new Oasis ecommerce website has lots of novel features that are worth noticing.
Luckily, I've compiled them here for all UX enthusiasts to enjoy.
My editor pointed out that this article might just be treason.
Low-level treason, but treason nonetheless.
Well, now you know the lengths to which I will go to champion good UX.
Here are some things to note about the new Royal Family website, a place of great content and slightly confusing user journeys.
Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.
Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.
Tesla recently announced that pre-orders of its Model 3 hit a quarter of a million in just the first 36 hours.
Now seems like a good time to have a little look at the Tesla website.
I've previously written about how frustrating automotive websites have traditionally been, with copycat designs and poor UX as standard.
So, how does Tesla's website shape up?
The best responsive designs come with good, considered typography.
As far as I am concerned, there are two factors for great typography. The first one is personality, the second one is semantic.
Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.
Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).
It's not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.
Accessibility is an important topic in web design, but one that previously hasn't been covered on the Econsultancy blog.
To rectify this omission, I'll be writing a series of posts exploring how to make your websites more accessible from the outset.
In this first post we’ll look at creating a design that people with visual impairments will hopefully find easy to use.
Product descriptions have long been advocated as both a sales and an SEO tactic.
But is this a bit 'web 2.0', or even 'web 1.0'?
Here is some evidence that product descriptions could be a red herring.
Why am I comparing two well-known fashion retailers and their ecommerce sites?
Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.
So, I thought I'd look at two quite different fashion retailers, and see how they match up.
The English National Opera (ENO) has a new website.
From a UX perspective, everything is cleaner and clearer.
Let's take a look at why it works, and get some insight from the agency that built the site.