Posts tagged with Web Design

A love letter to

I started writing this post intending to look at some big-hitting art gallery websites and pick out best practice.

The aim was to turn you content marketers green by showing you websites for juicy organisations whose very ethos has always been content, form, learning, information, and which are now trying to adapt and evolve to make some money, too (outside of entry fees and patronage).

You can see this as the exact reversal of, for example, a marketing agency, which stereotypically has always been trying to sell through its website and is now getting its collective head around the idea of information, learning and content as the very top of the sales funnel.

So, I’ll give honourable mention to a couple of big galleries, and then move on to the meat of the post, which has been hijacked by my enthusiasm for, a website mottled with the sublime.

Web design

Why fast websites are kings of the digital hill

The way we access the internet is shifting fast. This change is good: It has dragged me and many other designers back to desktops creaking under the weight of conservative ideas that need cleaning out.

Still, despite good intents and considerable efforts, many websites end up overloaded with graphics.


64 tips to make sure that your website delivers business value

With the economy in a seemingly perpetual crisis, businesses are under ever more pressure from their finance and managing directors to ensure all business tools and investments are delivering the desired results.

This includes websites ranging from simple brochure websites to marketing campaign websites to multi-channel international e-commerce solutions with integrated supply chains.


Do I really need an app for that? [video]

2012 saw the 30 billionth download from the Apple App Store and there are now over 650,000 different apps available to consumers. Apple’s assertion that “There is an app for that” does indeed appear to be correct.

2012 has been labeled the year of the app, but as you consider your mobile strategy it is legitimate to ask: “Do I need an app for that?”

This video is adapted from a talk I gave at this years IWMW and explores the context in which an app is the right solution. It also highlights the situations in which other mobile web solutions are the right approach for your organisation and your users.

Voted the best talk at this year's conference, this presentation is a must watch for anybody deciding on their mobile strategy.


Five simple steps to building trust online

As a brand, you can’t survive online these days if your customers don’t trust you. Fact. If they don’t trust you, they will never buy from you, and you will ultimately fail. It’s that simple.

And it’s especially true for brands that are selling high-ticket items and also when consumers are buying something they might consider a luxury.

A holiday is a good example; it’s a major purchase for most of us not just because it is expensive but also because it’s the one purchase we all look forward to every year!  


Six reasons to avoid design contests

The newly-launched StartUp Britain website, which is backed by the U.K. government, "is designed to make it easier for new companies and innovations to flourish and encourage people who aspire to start new businesses to work for themselves."

But it's the subject of a significant amount of criticism. Some say it lacks all substance, and is little more than a low-quality link farm. Others point out that it promotes sites filled with affiliate links.

Some of the biggest criticism, however, has centered on StartUp Britain's promotion of 99designs, a US-based service that runs crowdsourced design contests.


What is the secret to a successful website?

Here’s the million-dollar question: “What is the secret to a successful website?” I’m not foolish enough to suggest a single answer. But in more than a decade of working on client websites, I’ve noticed a recurring pattern: the sites that succeed are those that have a well-informed, passionate website owner at the helm.

I talked about this my book, the Website Owner's Manual, which I am giving away to 10 lucky Econsultancy members (see the footer of this article for more details on how to enter). But first, let's take a look at what it takes to be a brilliant website owner...


Website development is like having a baby

Around 9 days ago (or was it months?) Paul Boag compared hiring a web designer to getting married. I would like to continue where he left. As the famous playground rhyme goes: "First comes love then comes marriage, then comes a baby in the baby carriage"

In this article I will take you through the five steps that you go through when launching a website or having a baby. I have kept it deliberately ambiguous – feel free to read it as a digital professional working with your developers and agencies or as a person about to become a parent. I hope that you will be able to see the comparisons and similarities.


Hiring a web designer is like getting married

Hiring a web designer is like getting married, it sounds like a bit of a stretch doesn’t it?

However, the longer I have worked as a web designer the more I have come to believe this statement is true. Promises are exchanged, commitments are made and arguments can often ensue.

Let me explain what I mean...


Where should you spend your online budget?

The amount spent advertising online has finally exceeded that amount spent on TV promotions. So, if you're planning to dedicate more marketing money to the web platform, where should you spend that cash?

People are spending more online, both shoppers and advertisers. That means your customers are on the web but it also means your competitors have upped their game.

So you probably plan to increase the amount you spend, but where should you spend that cash? Should you boost your email marketing or ramp up your paid ads?


The importance of visual affordance in hyperlink design

A slightly disturbing new trend seems to be happening in the world of interface design, requiring people to move their mouse around to tell what is a link and what is not.

When you start messing around with the basic building block of the web - the hyperlink – trouble is sure to follow.