Posts tagged with Web Design

comparison

How seven ecommerce sites present price comparison details

One of the benefits of ecommerce is that it’s very easy to present a range of products side-by-side so that shoppers can compare the various features.

This makes greatly helps the decision-making process as customers can select a product based on which has the most relevant features as well as being the best value for money.

Retailers can also present additional details such as special offers and product reviews in order to increase the chances of a conversion.

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software coding

Five reasons marketers should code (and how to start)

It's no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it's run by Econsultancy in London).

The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer's life where coding knowledge comes in handy.

In this post I'll reveal more about what I got up to during my first foray into 'the matrix', and I'll list five reasons marketers must have some rudimentary knowledge off HTML, CSS and Javascript.

I'll start with some simple tech info, but read on if you want to see the website I built.

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hypnotist spinning disc

Five persuasive web design techniques to increase conversions

People trust what they see far more than what they hear.

The human brain processes visuals 50 times faster than text. It’s much easier to persuade someone into action through visual stimulus than by merely talking to them or providing a text document. The same goes for your ecommerce site.

At Searchlove yesterday, Conversion XL’s public face and conversion optimisation expert Peep Laja delivered his ideas on what your site should be doing to attract consumers, drawing from the latest research on neuro web design.

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Does Hyatt provide a five star digital experience?

Hyatt releases its Q3 results today, so I thought I’d pre-empt the webcast and take a look at the company's digital efforts.

Is its digital marketing as good as the hotels? And how do its efforts compare to some big name competition?

It turns out Hyatt is fairly solid, online. I didn’t get mad trying to use the website, and everything was easy to find, with a good mobile presence.

To take it to the next level, Hyatt would have to redesign its website to match the modern design of RoomKey or Top10.com.

It would also be great to see more rich content on the Hyatt website, rather than simply its social channels. This would allow more of the atmosphere of the hotels and the ethos of the brand to suffuse the browsing and booking process.

Let’s have a look at the brand's paid, owned and earned digital content.

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Oka's new responsive site highlights the difficulty of creating great UX

Luxury furniture retailer Oka has become the latest ecommerce business to launch a responsive site.

For the uninitiated, responsive design is widely accepted as the future of web design as it involves deploying a site only once and using style sheets to reformat the content based primarily on screen width to fit the device.

This means that the same site is optimised for all different screen sizes, getting rid of the need to create a separate mobile site.

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Exploring the link between neuroaesthetics and the online experience

The philosophy of aesthetics has become a widely acknowledged part of our lives. It refers to our innate need to define what is beautiful and what is not.

In the last decade a new field of study, called neuroaesthetics, has emerged which takes the philosophy of aesthetics one step further. By understanding the role of the brain we can begin to understand the neurological basis for why we find things more beautiful than others.

I believe the design world can learn a lot from the study of neuroaesthetics.

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Why empathy is a crucial skill for web designers

The ability to empathise is recognised as a crucial soft skill that web designers, writers and managers require. However, empathy needs more than an intellectual understanding.

If you spend anytime at all reading the plethora of articles on designing or running websites, it won’t take you long to encounter the word empathy.

The user centric movement obsesses (rightfully so) about understanding users. We create personas, customer journeys and empathy maps. We run focus groups, user test sessions and emotional response tests.

And yet with all of our techniques and tools, I am not convinced we really ever actually empathise.

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Colston Hall

Reflections on building a new arts website

This week, we’ve been singing the praises of Colston Hall’s new website (it’s a concert hall in Bristol, England).

We’re not going to gush any more, but we thought our readership might be interested to hear from agency and client, as to the process of redesign. What were the hopes, fears, successes, failures? How did the tender process go down? What happens next?

Attempting to answer some of these questions, I’ve been talking to Carly Heath, Marketing and Press Officer at Colston Hall, and Graeme Swinton, Creative Director at Palace.

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Who'd've thunk it? Colston Hall: a delicious, flagship website for the arts

Every so often, whether you work in digital or not, one visits a website and gets a slap across the face. One dawdles for a moment, scrolling around and wondering how web design has come so far in such a short period of time.

Colston Hall is one of these websites. OK, it’s a fairly sizeable concert hall in Bristol, England, but still, it’s in the arts sector, this isn’t meant to be so slick, right?

Cecile Eschenauer kindly pointed us to Colston Hall’s website, designed by Palace, after reading Chris Lake’s article on colour and UIs.

Looking at comparable venues (e.g. York Barbican, Newcastle’s Metro Arena) Colston Hall is way ahead, it’s in the future. Other small and medium arts spaces are going to have to catch up, or miss out on maximising ticket sales.

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Start me up! A profile of Clickmodels, easy prototyping for designers

Web prototyping is continually evolving. The holy grail is perhaps a web app easily shared between management, developers and clients, with low latency, high performance and flexibility.

Clickmodels is trying to solve this problem, and I spoke to Jurriaan van Drunen, co-founder.

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Web design eye-candy: 24 ultra-colourful user interfaces

Much has been written about the use of colour in web design. Back in the day there were stark warnings. Pick as few as possible, seemed to be the general advice, and be sensible about your choices.

I covered the main points when I wrote about colour and web design five years ago. A lot of that advice still stands up but there has been a definite shift, and nowadays it seems that more and more designers are embracing colour like never before. The polychromatic web is upon us!

The combination of flat design and blocks of saturated colour is certainly a winning combination from where I’m sitting. It's a trend that is perhaps underpinned by the growing number of devices with retina screens in circulation.

A strong, clever use of colour can be great for branded web experiences, web apps of various flavours, and agency websites. That said, I’m not fully convinced that this design trend is ideal for retailers with hundreds or thousands of product pictures, as too much colour can be overpowering, but no doubt there are some good examples out in the wild.

So then, here are 24 websites and apps that are not remotely afraid of colour. See what you make of them, and be sure to share your views in the comments area below!

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22 more reasons why I’ll leave your website in 10 seconds

A few years ago I compiled a list of things that I find abhorrent when using websites. Things that I cannot tolerate for more than a few seconds, and which invariably cause me to press the back button.

What am I referring to? Autosound, for starters. Pagination. Pop-ups. Slow loading speeds. And a whole bunch of other crimes against the user experience. You'll still encounter these things most days, unfortunately.  

Now, let's get this out of the way: our own website leaves a lot to be desired, from a user experience perspective. I reckon that at some point or other we have been guilty of about half of the points on my original list. It's very much an area that we're working hard on to improve. In order to do so it's important to know what not to do, and to understand what users hate.

With that in mind, and given that web usage habits have evolved in the past three years, I thought I'd aggregate a few more pet hates, so we can steer ourselves away from bounce rate hell. 

By all means add your own reasons for bailing out early in the comments section below. Ok, here goes...

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