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There aren't hundreds of bells and whistles on Zara.com.
But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).
Here are six reasons why.
Sticky or fixed ecommerce elements are the features that appear to follow you down the page as you scroll.
They're an established tactic to improve ecommerce UX.
Here's a bunch of examples...
Does any agency design its own website as if it were a client product?
What should an agency website do? And how do we know if it's worth the effort?
Student.com has had quite a lot of press recently, what with $60m of investment from the founders of Spotify.
The website is new to me, so I thought I'd have a look through and pick out some points of interest.
No matter how good you are at the words, the sentences and the grammar, no matter how often you run your florid prose through the Hemingway app, there are some elements of an article page that can scupper everything.
Here are the most important.
Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different.
One thing that jumps out the most though, is that their websites look very 'busy'. Why is that?
We often discuss basket abandonment on this blog, and one of the quickest ways to lose your customer is to bore them with a seemingly endless checkout process.
I say ‘seemingly endless’ because, however long the process really is, if you don’t include some kind of progress indicator then people have no way of telling how close to the end they are.
So they might as well assume they’ve got a long way to go, get bored and give up.
As ecommerce sites become richer experiences designed to showcase products to their fullest, imagery is getting bigger and crisper.
A small product shot was once par for the course and is now underwhelming compared to those retailers at the forefront of ecommerce.
In our continuing look at web design trends for 2016 and beyond, I thought I'd showcase 10 ecommerce websites that use big and beautiful photography.
Our web design trends for 2016 included a continued predilection for bold typography.
So, we thought we'd bring you some typographical inspiration, with some examples from agencies, ecommerce and beyond. Consider us the fo(u)nt of all knowledge.
Why not read the full list of web design trends for 2016.
Lots of publishers reveal their annual web design trends at the end of the year.
I thought I'd be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions from across the web.
Hopefully that means this is the only trends post you'll need this year. So, put your feet up and read on, as we explore the larger trends, to the finer detail.
Yes, it's a shamelessly epicurean roundup of some of the most ocularly orgasmic websites on the wider web.
From ecommerce to agency sites, here are some of the most colourful or contrasting.
Which surveyed more than 10,000 UK online shoppers and asked them to rate their experiences on ecommerce sites in the first six months of 2015.
I thought it would interesting to compare the first place (white goods retailer AO.com) and last place (telecoms brand EE.co.uk) sites to see why they faired so differently.