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Posts tagged with Web Design

accessibility

Making your HTML accessible for the visually impaired

Accessibility is an important topic in web design, but one that previously hasn't been covered on the Econsultancy blog.

To rectify this omission, I'll be writing a series of posts exploring how to make your websites more accessible from the outset. 

In this first post we’ll look at creating a design that people with visual impairments will hopefully find easy to use.

6 comments
nike product page

Ecommerce product descriptions: Are they always necessary?

Product descriptions have long been advocated as both a sales and an SEO tactic.

But is this a bit 'web 2.0', or even 'web 1.0'?

Here is some evidence that product descriptions could be a red herring.

3 comments
topman

Topman vs. Next: who has the best purchase journey UX?

Why am I comparing two well-known fashion retailers and their ecommerce sites?

Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.

So, I thought I'd look at two quite different fashion retailers, and see how they match up.

8 comments
ENO website

Improving UX by simplifying web design: English National Opera

The English National Opera (ENO) has a new website.

From a UX perspective, everything is cleaner and clearer.

Let's take a look at why it works, and get some insight from the agency that built the site.

2 comments
zara.com

Six reasons I love Zara.com (and a few reasons I don't)

There aren't hundreds of bells and whistles on Zara.com.

But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).

Here are six reasons why.

2 comments
sticky men

What are sticky ecommerce elements?

Sticky or fixed ecommerce elements are the features that appear to follow you down the page as you scroll.

They're an established tactic to improve ecommerce UX.

Here's a bunch of examples...

1 comment
code computerlove

Should agencies eat their own dog food & build minimum-viable-product websites?

Does any agency design its own website as if it were a client product?

What should an agency website do? And how do we know if it's worth the effort?

3 comments
student.com

Student.com: the website set to revolutionise student accommodation

Student.com has had quite a lot of press recently, what with $60m of investment from the founders of Spotify.

The website is new to me, so I thought I'd have a look through and pick out some points of interest.

2 comments
cats reading

How blog page design & layout can destroy readability

No matter how good you are at the words, the sentences and the grammar, no matter how often you run your florid prose through the Hemingway app, there are some elements of an article page that can scupper everything.

Here are the most important.

7 comments

Why do Chinese websites look so busy?

Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different.

One thing that jumps out the most though, is that their websites look very 'busy'. Why is that?  

12 comments

Ecommerce checkout progress indicators: essential, not optional

We often discuss basket abandonment on this blog, and one of the quickest ways to lose your customer is to bore them with a seemingly endless checkout process. 

I say ‘seemingly endless’ because, however long the process really is, if you don’t include some kind of progress indicator then people have no way of telling how close to the end they are.

So they might as well assume they’ve got a long way to go, get bored and give up.

5 comments
etq shoes

10 ecommerce sites with grand product photography

As ecommerce sites become richer experiences designed to showcase products to their fullest, imagery is getting bigger and crisper.

A small product shot was once par for the course and is now underwhelming compared to those retailers at the forefront of ecommerce.

In our continuing look at web design trends for 2016 and beyond, I thought I'd showcase 10 ecommerce websites that use big and beautiful photography.

1 comment