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If you’re trying to sell food, nothing’s more important than the menu.
Recently I was looking back through some older Econsultancy posts (because I live a fun-filled, rock 'n' roll life), and came across this post on mobile hamburger menus.
We published our 17 crucial web design trends for 2015 a couple of weeks ago, and this is part of a series of posts looking at each trend in more depth.
This week, the thin permanent menus found across the very top of larger websites we have decided to call 'super-navigation'.
We published our 17 crucial web design trends for 2015 a couple of weeks ago, and this is the first in a series of posts looking at each trend in a more in depth manner.
This week, the meeting point between flat design and skeuomorphism: material design.
There is nothing new under the sun. So spoketh Solomon and/or Shakespeare, depending on who you believe.
Either way, it’s unlikely they were referring to web design, but as we enter into an uncertain future, there’s no denying there’s a strange comfort in nostalgia - Hey, look at hipsters for starters.
Please do not mistake me for some kind digital prognosticator, soothsayer guru, evangelist, swami, samurai or whatever risible term is currently popular in digital marketing circles.
I am but one writer who has spent the last year immersed (and only occasionally floundering) in previously unchartered waters in my first 12 months of writing for Econsultancy.
This isn’t just a list of trends that I’ve noticed during my own research, but also ones discovered by my many venerable colleagues, various friends of the blog and passed on to me by Dan Barker or compiled throughout the year by Chris Lake.
You will no doubt notice that we have a new site design. It’s a completely refreshed and fully responsive experience that should hopefully put the user first.
It’s also a work in progress.
Micro UX is a small element in a product’s design, focused entirely on a single task.
These simple interactions and effects are primarily designed to create an interesting and hopefully unique experience for the user.
Here we’ll be finding out how these little details can make a big difference.
I've written about car manufacturers' websites before and found most to be lacklustre.
They sort of do the job but are confusing and don't look particularly elegant (see the German and Japanese big three). Volkswagen, however, has a great website - I've previously picked out its homepage for its simple messaging.
I thought I'd highlight five more features on Volkswagen's website that other car manufacturers would do well to emulate. Here goes...
A simple headline, premise and article; here are my favourite homepages of the moment.
Of course, there are more than ten websites on the internet, so feel free to disagree with me.
Finally an excuse to wear your sunglasses around the office.
One of the easiest ways for a website to immediately grab the attention of a visitor is to turn the colour up. Way up.
If you’re of a particularly bold inclination, I for one am hugely attracted to bright solid colours or anything neon, you’ll appreciate it when a site breaks out of the usual whites, greys and blacks of typical ecommerce design.
It separates you from the crowd. It’s a statement of independence. It’s a statement of rebellion. Sure not everyone will dig your new hypercoloured threads, but just remember that the squares can keep their greys… You’ve gone Technicolor.