There are a lot of websites out there where you can see the 80/20 rule at work; when a website has a good look but just a small proportion of the site’s features and content is doing all the hard work. The rest is maybe distracting, irrelevant or even getting in the way of the customer journey.
Why does this happen? We all know that great stuff just works and consequently great design often goes by unnoticed - simplicity wins hands-down over complexity.
Twitter shows us we can all say more with less, and pictures engage us better than words. Look how image-based Facebook quickly displaced text-based sites, such as Friends Reunited.
I suspect that cumbersome or over-designed websites are often the result of the designer loving what they do… maybe just a little bit too much.
Two years ago I wrote about the 25 things that will make me leave a website in less than 10 seconds. I covered pop-ups, autosound, and a bunch of other user experience face palms. Sadly, most of these things are still used by perpetrators of various shapes and sizes.
In addition, websites can baffle and perplex users in equal measure. I have compiled a list of 20 things that need to be cleaved in two by digital professionals, in order to make the web a better place for all.
No doubt I'll have missed some of your pet hates, so do leave a comment below.
I started writing this post intending to look at some big-hitting art gallery websites and pick out best practice.
The aim was to turn you content marketers green by showing you websites for juicy organisations whose very ethos has always been content, form, learning, information, and which are now trying to adapt and evolve to make some money, too (outside of entry fees and patronage).
You can see this as the exact reversal of, for example, a marketing agency, which stereotypically has always been trying to sell through its website and is now getting its collective head around the idea of information, learning and content as the very top of the sales funnel.
So, I’ll give honourable mention to a couple of big galleries, and then move on to the meat of the post, which has been hijacked by my enthusiasm for Tate.org.uk, a website mottled with the sublime.
The way we access the internet is shifting fast. This change is good: It has dragged me and many other designers back to desktops creaking under the weight of conservative ideas that need cleaning out.
Still, despite good intents and considerable efforts, many websites end up overloaded with graphics.
With the economy in a seemingly perpetual crisis, businesses are under ever more pressure from their finance and managing directors to ensure all business tools and investments are delivering the desired results.
This includes websites ranging from simple brochure websites to marketing campaign websites to multi-channel international e-commerce solutions with integrated supply chains.
2012 saw the 30 billionth download from the Apple App Store and there are now over 650,000 different apps available to consumers. Apple’s assertion that “There is an app for that” does indeed appear to be correct.
2012 has been labeled the year of the app, but as you consider your mobile strategy it is legitimate to ask: “Do I need an app for that?”
This video is adapted from a talk I gave at this years IWMW and explores the context in which an app is the right solution. It also highlights the situations in which other mobile web solutions are the right approach for your organisation and your users.
Voted the best talk at this year's conference, this presentation is a must watch for anybody deciding on their mobile strategy.
As a brand, you can’t survive online these
days if your customers don’t trust you. Fact. If they don’t trust you, they will never
buy from you, and you will ultimately fail. It’s that simple.
And it’s especially true for brands that
are selling high-ticket items and also when consumers are buying something they
might consider a luxury.
A holiday is a good example; it’s a major purchase for
most of us not just because it is expensive but also because it’s the one purchase
we all look forward to every year!
The newly-launched StartUp Britain website, which is backed by the U.K.
government, "is designed to make it easier for new companies and
innovations to flourish and encourage people who aspire to start new
businesses to work for themselves."
But it's the subject of a significant amount of criticism. Some say it
lacks all substance, and is little more than a low-quality link farm.
Others point out that it promotes sites filled with affiliate links.
Some of the biggest criticism, however, has centered on StartUp Britain's
promotion of 99designs, a US-based service that runs crowdsourced design
Here’s the million-dollar question: “What is the secret to a successful website?” I’m not foolish enough to suggest a single answer. But in more than a decade of working on client websites, I’ve noticed a recurring pattern: the sites that succeed are those that have a well-informed, passionate website owner at the helm.
I talked about this my book, the Website Owner's Manual, which I am giving away to 10 lucky Econsultancy members (see the footer of this article for more details on how to enter). But first, let's take a look at what it takes to be a brilliant website owner...
Around 9 days ago (or was it months?) Paul Boag compared hiring a web designer to getting married. I would like to continue where he left. As the famous playground rhyme goes: "First comes love then comes marriage, then comes a baby in the baby carriage"
In this article I will take you through the five steps that you go through when launching a website or having a baby. I have kept it deliberately ambiguous – feel free to read it as a digital professional working with your developers and agencies or as a person about to become a parent. I hope that you will be able to see the comparisons and similarities.