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You would not knowingly ignore 80% of the online market in the UK, would you?
Yet many websites, generally designed by younger people, forget that older consumers may not share their abilities or tastes. So their websites probably don't work as well as they should for the growing army of silver surfers.
However, designing to cater for the aging population is not always straightforward. Last year, Econsultancy’s David Moth spelt out six sensible tips ranging from increasing the font size to avoiding major navigation changes.
As a senior facing yet another birthday (is it really a year since the last one?) I have six more tips to help younger designers appeal to that increasingly wealthy post-kids generation with time and money on its hands.
From an interactive value proposition to brilliant product descriptions, there's much to love at Made.com.
I was taking a look around the site and kept stumbling on things that I consider to be best practice in ecommerce from this pureplay 'direct to designer' store.
Take a look at what I found and see if you feel the same way.
Digital psychology is increasingly influencing digital strategy.
I'm not going to define what digital psychology means here, though there is an academic discipline of cyber psychology.
But let's take a look at some experiements in decision theory that can be applied to marketing online.
More and more we are used to slick mobile websites that focus on functionality above all else, and quite right, too.
Arguably when we visit web entities we have less patience than ever before.
Certain generations are starting to build up some serious hours of learning online, navigating websites, social networking and getting stuff done. These users are developing an innate understanding of web design, even if subconscious.
What this means is that the online world is fast finding its own feet, its design conventions, when viewed as a channel for interaction and productivity, not just information dissemination. It's no longer apeing traditional media. Just take a look at Google's Material Design.
So, I'm going out on a limb to say this means photography is becoming rarer online. Here are some examples of why and where.
Virgin America's new website manages to turn booking a flight into a joyous process.
That tells you all you need to know about how good this website is.
Here I've picked out 30 good bits. I urge you, of course, to read this post, but go and check out the website yourself for some great design inspiration.
2014 is another exciting year for mobile.
With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high.
This is the definitive A to Z guide to mobile marketing and commerce. Enjoy...
Designing usable and enjoyable experiences for people online, across devices, is defining business change.
It's no surprise then that some of the most visited posts on the Econsultancy blog concern web design.
Chris Lake has traditionally written about web design trends for the year, with eight of his 18 trends for 2014 pointing towards minimalist design.
These were flat UI, mobile first, minimalist navigation, monochrome and hypercolour (perhaps summed up as high contrast), cards and tiles, bigger images and fixed position content.
I wanted to write a simple post highlighting key examples of clean and simple web design from publishing.
Why do people trust - or distrust - a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy?
Last month I spotted this great thread on reddit, where people explained what makes them trust / distrust company websites. I thought I’d extract some of the suggestions, and a few quotes, and I’ve added a bunch of my own.
The usual caveats apply: all rules are there to be broken, and our own website needs to be improved.
No doubt there are a lot of other reasons, so by all means leave a comment below if I've missed something.
Not everybody loves a hero image or a carousel. But imagery is a continuing trend in ecommerce.
Whilst brands don't want to compromise load times, the increasing uptake of tablets and their use for shopping means that images can help a site stand out.
A browsing experience is a lot more fun, and arguably realistic, with some big imagery thrown in.
Here are six websites that hit those retina-popping notes of colour on their homepages and beyond.
If you think that awe-inspiring parallax scrolling websites are the sole preserve of the coding genius, think again.
Highly interactive and narratively driven web pages are a fantastic way to engage visitors on your website and hold their attention. The pages themselves are static and rely on the user to scroll with a mouse, finger swipe or an arrow key to generate movement, this achieves a unique storytelling experience.
Creating this type of page has become a lot easier thanks to HTML5, CSS3 and JQuery, and there are loads of templates now available for your own WordPress site.
The examples below are recommended based on the demo versions and the quality of the customer reviews. I haven’t installed or used them myself, I’m merely highlighting them as an example of what you can achieve with your own WordPress site.
Realism used to dominate digital design. Not any more. The world is flat.
At number one in Chris Lake’s 18 pivotal web design trends for 2014 is flat UI. For anyone new to the concept, here’s a brief introduction before we begin the cavalcade of smooth examples.
Strava and MapMyRun are both GPS-based web and mobile tracking services for runners and cyclists.
At a glance, they have similar homepages, designed to explain the concept and coax visitors to sign up.
The respective pages are similarly sized, with large imagery, simple text, top and bottom menus and the aim of quickly informing the user of the service proposition.
And yet, Strava is more effective. How does it do it?