Posts tagged with Web Editors

Feedback fail! How too many stakeholders spoil the content...

Does your content quality take a nosedive at stakeholder signoff rounds? Here's how to avoid 'content by commitee'.

"What’s the biggest obstacle to better quality content in your organisation?" I ask at the start of each content strategy seminar. And somebody (often several somebodies) will reply, with a sigh, “stakeholders”. 

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How to STOP writing rubbish copy on your website

So, "Rewrite your site” came in at number one in the Top five things you need to do online in 2010. What a shame most companies will mess that job up quite atrociously.

And for one simple reason: they’ll ask far too many people what they think...

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