Posts tagged with Web Forms

The home insurance quote process: how to avoid annoying users

In previous posts on home insurance, I've looked at how customers search, and how landing pages perform

Here I'll look at the user experience during the quote process and issues which may deter visitors. 

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21 first class examples of effective web form design

Forms are important online. When well designed they make it nice and easy for people to sign up for newsletters, make a purchase, and so on. 

However, badly implemented forms can be a real barrier for potential customers, frustrating them to the point where they give up. 

Web form optimisation and good design is therefore vital, so here I've gathered up 21 examples of form best practice from a range of different sites.  

We have checkout forms, contact forms, mobile optimised forms and more...

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10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Stats include social, bot traffic, mobile marketing, online privacy, web forms and digital adspend among online publishers.

For more digital marketing stats, check out our Internet Statistics Compendium.

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10 more tips for optimising web forms

After publishing 12 tips for optimising web forms last week, there were some very useful comments left by readers. 

These comments contained some very useful tips for web forms that I hadn't included in the original article, so here they are...

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Eight tips for boosting lead gen conversions

The internet is arguably the most powerful tool for generating leads the business world has ever known. Using little more than HTML forms, it's possible to set up a simple mechanism for generating leads on a website and thanks to cost-effective internet advertising options, reaching an audience of potential customers has never been easier.

But even given these things, generating quality leads online isn't always as easy as it looks and a lot of leads are lost because the forms and web pages designed to generate them are poorly implemented. Here are eight tips for making sure you're maximizing your lead gen conversions.

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Why you shouldn't make users register before checkout

Making customers register before reaching the checkout is something that a lot of e-commerce websites are still doing,  though some are beginning to remove this obstacle to purchase now.

In a blog post this week, Jared Spool has a great example of why this usability mistake should be avoided; a 'major e-commerce site' that added $300m to its annual revenues simply by removing the register button.

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