Posts tagged with Web Marketing

Web analytics: stuck in a world of reporting

Web analytics is now seen as a standard part of the site owner’s tool box and the data it provides has become a staple of web marketing.  

However, the technology and approaches underpinning analytics are moving on, but the market is failing to keep up to speed with these changes. 

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Three things you can do tomorrow to create sales: Part two

Together, we're creating better results from emerging digital tools by changing our expectation and practice of Web marketing itself.

I'm back with more details on improving sales, tomorrow, in three easy steps.

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Three things you can do tomorrow to create sales

E3 sprouting ideasver wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers?  If you want better results from emerging digital tools it's time to change your expectations, and the way you practice web marketing. 

Here's how to start improving results, tomorrow, in three easy steps.

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Convincing the boss to invest in social media

So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?

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